Second, I reacted to the above blog post as a donor. I, too, have been the victim of many organization-focused cultivation and solicitation attempts. I relate one of these recent experiences in my own blog post this week at http://bit.ly/fO1lwi. I don’t understand it. It’s so obvious that taking a donor-centric approach to fundraising makes more sense, will make everyone concerned feel better, and generate more revenue for the charity. So, why do so many organizations still do just the opposite?

Thank you for your efforts to encourage all nonprofits to be donor-centered. I hope the folks who really need to get the message actually take the time to read your post.

Does anyone out there have good examples or ‘best practices’ on how to extract the useful data in an efficient manner.

That is the crux of why social media is important. It’s making it about our patrons, not us. That kind of relationship building is crucial in any endeavor like ours, and the kind of information we get by listening and engaging can make the difference.