DonorPerfect Online (DPO) is the only fundraising system to provide robust group email capabilities via Constant Contact using an advanced, tightly integrated solution. This “best of breed” approach enables you to compose, send, and track email campaigns using the industry leading tools of Constant Contact, and provides seamless list management and synchronization of campaign results with your DPO system.
Seamless Integration Benefits
Create and Manage Contact Lists
DPO users can leverage its powerful and flexible filtering features to target constituents based on virtually any attributes, including past giving history. This targeted list is automatically synchronized to Constant Contact, allowing you to send emails, solicitations, newsletters, alerts and other communications to the exact constituent segment you choose. In addition, this automated integration enables the following:
- Creates new constituent records automatically if people add themselves to Constant Contact that are not already in DPO.
- Updates existing DPO constituent records with the current email status (Active, Opt-Out, Nonexistent email address, and more).
- Creates campaign history records within the DPO contact manager so you’ll know who received what communication, and if they read and acted upon it.
- Updates existing campaign history records within DPO with the most recent campaign stats (e.g. how many opened your email, etc.).
- Updates the Constant Contact email lists with refreshed contact data.
Create and Send Email Campaigns
- No design skills needed – Use one of 400+ email templates that you can customize to look like your brand (your logo, colors, and photos). Or create your own from scratch.
- Constant Contact’s deliverability rate is over 97% – They have a team devoted to managing relationships with Internet providers to ensure delivery of your emails. Plus, they offer tools to get your emails into “in” boxes – not SPAM filters.
- Help from real people – If you need help with your email creation and delivery, they provide unlimited personal coaching and support – by phone, email, chat and in person.
Analyze Results and Campaign Success
DPO further enhances Constant Contact by making all campaign results and other metrics automatically available within each constituent’s contact management history, including:
This unlimited history of campaign statistics is available forever in DPO (not just the 90 days available within Constant Contact). You can use this data for reporting and analysis, on-line & off-line campaign follow-up, further targeting and future campaign refinements. Plus, our advanced integration includes additional standard reports that complement Constant Contact’s reporting.