Through an easy-to-use platform, DP Social Campaign powered by Cheerity gives nonprofits the ability to build, launch and manage social media campaigns, measure their impact on your campaign and collect new donor emails.
How it Works
Your social photo campaign is designed to live and grow inside social media where anyone can click and join without downloading an app or creating an account. Supporters click to add their photo to a digital frame that communicates your mission and brand. You can offer multiple frames. They can accept a suggested caption, or change it to make the message their own. Next, they’re asked to share their framed photo and message with their friends on any social network.
Many participants leave their name and email so you can re-engage on your own terms. Every framed photo and social post helps your campaign reach much larger audiences. Because these messages come from a friend, more people will see and trust them, and join in.
Behind the scenes, you collect up to 40 data points, such as
- First Name
- Last Name
- Zip code
- Frame choice
- Social channel in
- Social channel out
Your analytics dashboard gives you a complete view of performance, so you can see how your campaign and community are driving engagement. All of this data is synched to your DonorPerfect CRM.
Building and launching your social campaign is easy.
- Start by picking a template.
- Drop in your images and copy to create a fully branded campaign without any coding.
- When finished, use all your communication channels (e.g. email, social media, SMS, and website) to get your message out.
- As your campaign growns, your gallery shows you who participated.
- You can curate the photos participants see by highlighting favored content, and hiding/deleting undesirable entities.
- The user generated content shared in your social campaign comes with a license for your marketing use.
Use Cases - What will you build?
- Social campaigns to promote your social awareness day or month
- Photo petitions for your accountability work
- Cause marketing campaigns with or without a sponsor
- Social activations that expand the footprint of your events
About: DP Social Campaign is a social donor acquisition tool that helps you qualify leads, cultivate donors, and measure ROI based on your social engagement.
Category: Advocacy, Email + Text + Marketing, Social Media
Country Availability: United States, Canada, United Kingdom
Integration Type: One direction