I read this on the Walkathonguide the other day: “A young British schoolboy has raised more than 100,000 pounds ($160,000) Monday for Haiti’s relief effort by cycling round his local park.” This seven year old boy became a sensation when he asked his mother to help him set up an online fundraising page to help the people of Haiti. He wanted to raise money by doing his own mini bike-a-thon around a local park. As word got out – via Twitter, FaceBook, YouTube, as well as traditional media – donations began pouring in. It’s an inspiring story about how a boy and his bike can help those in a time of crisis. It’s also a shining example of how individual-driven fundraising, when combined with the right web 2.0 technology, can spread awareness and be a powerful fundraising force for your cause. Our DonorPages clients have told me of many examples of individual, supporter driven fundraising. A triathalete who raised over $14,000 for brain aneurysm research and is seeking to raise $20,000 this year. A kayaker raising $20,000 for medical supplies to be sent to countries that need them. A family hosting their own personal walk-a-thon to raise funds and awareness about SIDS. Social network fundraising, using personal donor pages along with social media websites, is great for expanding and increasing your official, sponsored events and campaigns for your organization. But the real magic of these tools is how their viral nature can empower anyone to not only be a fundraiser, but a highly-successful fundraiser. Your supporters will reach out for you – just give them the tools! —– I’m looking forward to attending and presenting at some upcoming shows! I’ll be in Dallas for the Run Walk Ride Conference on March 3-4, and on March 20, I’ll be presenting a workshop at the 14th Annual New Jersey Land Conservation Rally. And of course I’ll be at the AFP Conference in Baltimore this April. I hope to see you there!
by mstone@softerware.com

Feb 7 10
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