Written by DonorPerfect and Kylie Melville, Digital Marketing Manager at DonorSearch As a fundraiser, you know that identifying and cultivating the right donors is essential for the success of your organization’s fundraising efforts. And with donations on the decline, an efficient process for nurturing prospects is becoming more and more crucial for nonprofits. The decline Read More »
How Much Do Donor Demographics Matter? Nonprofit organizations are businesses that rely on revenue just the same as all businesses do. While they differ from for-profit organizations in fundamental ways, there are some unmistakable similarities as well. One of these is the necessity of attracting people to your organization, whether they are consumers or donors. Read More »
When I was a fundraiser for an academic medical center, some of our care providers worked with the development office to help us find good prospects for major gifts. What our team wanted were people who explicitly indicated – unprompted – to their physicians that they were interested in giving. We wanted to work with Read More »
Hear me out. Data cleanup sounds about as exciting as deep cleaning your house, but it actually has the potential to bring your fundraising team closer together. A clean home means a clear head, right? The same is true for a healthy donor database and healthy work relationships. Each role in your organization has a Read More »
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