Expert Q&A: Reviving Your Online Donor Journey to Increase Engagement

Expert Q&A: Reviving Your Online Donor Journey to Increase Engagement

 It’s not often that a consultant offers you free advice, but the fundraising community is known to unite through a common bond: each member has their own unique goal for the greater good. Learning is a cornerstone – sharing free resources to inspire more funds for each individual mission. That’s why we feel strongly about Read More »
5 Dos and Don’ts for Engaging Donors with QR Codes

5 Dos and Don’ts for Engaging Donors with QR Codes

 Between scanning restaurant menus, contactless payments, and accessing transit schedules from specific stops, QR codes have become increasingly commonplace in the last few years as a result of safety measures during the COVID-19 pandemic. Some reports suggest that between February 2020 and August 2021, QR code downloads increased by an incredible 750%.  And the growth Read More »
How to Reach Lapsed Donors

How to Reach Lapsed Donors

 Establishing a community of loyal donors can offer nonprofits security and stability, allowing for longer-term budgeting and strategic planning. What motivates some donors to stick around, and why do others stop supporting your mission after a gift or two? By connecting with lapsed donors – or donors who haven’t given in a while – you Read More »
5 Steps to Build Donor Personas For Better Relationships

5 Steps to Build Donor Personas For Better Relationships

 Personalization has long been a trend in marketing and fundraising. We receive emails addressed to us by name; we receive targeted ads based on our online activity; and we expect to see content relevant to our interests and behavior. Your donors get this special treatment everywhere else, so they expect it from your organization, too.  Read More »
The Case for Creating a High Net-Worth Donor Engagement Plan

The Case for Creating a High Net-Worth Donor Engagement Plan

 There are plenty of reasons why nonprofit organizations approach major donors with caution – specifically high net worth individuals (HNWI), or even billionaires like Bill Gates. While it is true that spending time and energy on these monumental gifts can give pause to newer and smaller nonprofits, it isn’t as scary as fundraisers once thought. Read More »