{"id":22792,"date":"2020-04-14T09:18:45","date_gmt":"2020-04-14T13:18:45","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=22792"},"modified":"2023-08-28T07:57:41","modified_gmt":"2023-08-28T11:57:41","slug":"how-to-create-compelling-fundraising-videos-during-the-covid-19-crisis","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-news\/how-to-create-compelling-fundraising-videos-during-the-covid-19-crisis\/","title":{"rendered":"How To Create Compelling Fundraising Videos During the COVID-19 Crisis"},"content":{"rendered":"\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/covid-compelling-video-1200x630-1.jpg\" alt=\"HOW TO D.I.Y. FUNDRAISING VIDEOS (COVID)\" width=\"1200\" height=\"630\" class=\"alignnone size-full wp-image-28102\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/covid-compelling-video-1200x630-1.jpg 1200w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/covid-compelling-video-1200x630-1-300x158.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/covid-compelling-video-1200x630-1-1024x538.jpg 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/covid-compelling-video-1200x630-1-768x403.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/covid-compelling-video-1200x630-1-100x53.jpg 100w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n<p><a href=\"\/nonprofit-technology-blog\/category\/COVID-19-Resources\/\">Nonprofits are facing new challenges<\/a> due to the impact of the Coronavirus pandemic: hard hit by a tidal wave of new volunteers to address, a surge in the needs of the populations served, and time and resources stretched thinner and thinner by the week. Understandably, creating a fundraising video may be the last thing on your mind because, yea, it can be time consuming.<\/p>\n<p>But consider this: A <a href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/666\/digital-non-profits-study_research-studies.pdf\" rel=\"noopener\" target=\"_blank\">Google study<\/a> has found that a whopping 57% of people who watch fundraising videos will go on to donate to that cause.<\/p> \n<p>And of all Facebook posts, the <a href=\"https:\/\/www.mrbenchmarks.com\/data\" rel=\"noopener\" target=\"_blank\">M+R Benchmarks Report<\/a> concludes that videos have the highest level of engagement!<\/p>\n<p>With stats like that, it\u2019s safe to say that using what little time you have to broadcast your organization\u2019s needs through this crisis is worth the community of support you\u2019ll gain. Perhaps the most relieving part about making a video is that you don\u2019t even have to leave your couch.<\/p>\n<aside class=\"bg_gray\">\n<h3 class=\"center\">How to Video<\/h3>\n<p><a href=\"https:\/\/vimeo.com\/406240221\" data-rel=\"lightbox-video-0\" rel=\"lightbox\" data-lightbox-type=\"iframe\" data-fancybox=\"lightbox\" data-rl_title=\"Recorded Webinar\" data-rl_caption=\"HOW TO CREATE COMPELLING FUNDRAISING VIDEOS DURING THE COVID-19 CRISIS\" class=\"bttn_action\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/diy-video-thumbnail.jpg\" alt=\"diy fundraising video\" width=\"300\" height=\"300\" class=\"alignnone size-full wp-image-23419\" \/><\/a><\/p>\n<p><a href=\"https:\/\/vimeo.com\/406240221\" data-rel=\"lightbox-video-1\" rel=\"lightbox\" data-lightbox-type=\"iframe\" data-fancybox=\"lightbox\" data-rl_title=\"Recorded Webinar\" data-rl_caption=\"HOW TO CREATE COMPELLING FUNDRAISING VIDEOS DURING THE COVID-19 CRISIS\" class=\"bttn bttn_action\" style=\"margin:0 auto;\">Watch Now <i class=\"fa fa-play-circle\"><\/i><\/a><\/p>\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How To Create Compelling Fundraising Videos During the COVID-19 Crisis\",\n  \"description\": \"\u201cAaaand\u2026. Action!\u201d It\u2019s not a phrase reserved only for directors, it\u2019s what happens when you create and share your very own fundraising video.   Online fundraising campaigns with videos encourage 57% of viewers to donate - a helpful tool to generate revenue through the current coronavirus pandemic. The best part? You can make them right from your couch. Get the tips to get started!\",\n  \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/876673832_200x150.jpg\",\n \"contentUrl\": \"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-news\/how-to-create-compelling-fundraising-videos-during-the-covid-19-crisis\/\",\n  \"uploadDate\": \"2020-04-10 11:41:33\",\n  \"duration\": \"T328S\",\n  \"embedUrl\": \"https:\/\/vimeo.com\/406240221\"\n}<\/script>\n<\/aside>\n<h2>How Do You Make a Fundraising Video?<\/h2>\n<ul>\n\t<li><a href=\"#tip1\">#1. Use the resources you have.<\/a><\/li>\n\t<li><a href=\"#tip2\">#2. Keep it short.<\/a><\/li>\n\t<li><a href=\"#tip3\">#3. Download a video editing app.<\/a><\/li>\n\t<li><a href=\"#tip4\">#4. Tell your story.<\/a><\/li>\n\t<li><a href=\"#tip5\">#5. Show your impact.<\/a><\/li>\n\t<li><a href=\"#tip6\">#6. Make your call to action clear.<\/a><\/li>\n\t<li><a href=\"#tip7\">#7. Share your video far and wide.<\/a><\/li>\n<\/ul>\n<h2>Try These 7 Tips to Create Your Successful DIY Fundraising Video.<\/h2>\n<h3 id=\"tip1\">Fundraising Video Tip #1. Use the resources you have.<\/h3>\n<p>You don\u2019t need to be a producer to create quality video content that will resonate with your nonprofit\u2019s supporters and their social networks. Whether you\u2019re still able to work on-site or <a href=\"\/nonprofit-technology-blog\/nonprofit-news\/covid-19-resources\/11-ways-donorperfect-can-help-you-work-from-home\/\">you\u2019re making it work from home<\/a>, all you need to create your fundraising video is a smartphone. In fact, the not-so-highly-produced video you create may even come across as more authentic and relatable.<\/p>\n<h3 id=\"tip2\">Fundraising Video Tip #2. Keep it short.<\/h3>\n<p>How long should a fundraising video be? Let\u2019s face it, human attention spans are not what they used to be, thanks to ever-evolving tech and its subsequent reduction to our patience. Even though the world is currently at home and without their regular daily routines, it still holds true that you\u2019ve got about 30-60 seconds to get your message across.<\/p> \n<h3 id=\"tip3\">Fundraising Video Tip #3. Download a video editing app.<\/h3>\n<p>Short attention spans not only require short video lengths, but a fast-paced, constantly moving picture, as well. So that your video is not entirely focused on one subject, you can break it up with some fairly simple editing tools that you can use for free for a limited amount of time. Of course, with a new tool comes the need to learn how to use it; however, this took my not-so-tech-savvy self about 20 minutes to discover and learn the features I needed. The above video I\u2019ve created was with the help of a free app I found, called <a href=\"https:\/\/apps.apple.com\/us\/app\/splice-video-editor-maker\/id409838725\" target=\"_blank\" rel=\"noopener\">Splice<\/a> (for Apple devices).<\/p> \n<aside class=\"bg_gray\">\n<p><em><b>Pro tip:<\/b> <a href=\"https:\/\/www.broadcastingcable.com\/news\/mobile-videos-often-watched-without-audio-study-finds\" target=\"_blank\" rel=\"noopener\">92% of viewers<\/a> watch videos with the sound off. Consider using an app that <a href=\"https:\/\/www.techrepublic.com\/article\/5-speech-recognition-apps-that-auto-caption-videos\/\" target=\"_blank\" rel=\"noopener\">adds closed captioning for you<\/a>.<\/em><\/p>\n<\/aside>\n<h3 id=\"tip4\">Fundraising Video Tip #4. Tell your story.<\/h3> \n<p>People don\u2019t typically seek careers in nonprofit organizations without feeling some sort of attachment to their mission. What drives you to create the positive impact you make every day? Your audience wants to know what your mission means to you personally. And, according to cognitive scientist, <a href=\"https:\/\/straightawayhealth.com\/blog\/science-of-storytelling-part-1\/\" rel=\"noopener\" target=\"_blank\">Jerome Bruner<\/a>, telling them in a story format will make your overall message 22 times more memorable. Now especially, people crave human connection and your nonprofit video storytelling may be the feelgood content they need to get through another minute of quarantine.<\/p>\n<h3 id=\"tip5\">Fundraising Video Tip #5. Show your impact.<\/h3>\n<p>Remember that your video will be shared and seen by many who are unfamiliar with the good work your nonprofit does, so be sure to give a short introduction to what your mission is and what makes it unique. Brief the audience about your programs and the specific progress you\u2019ve made &#8211; down to the dollar amount &#8211; toward <a href=\"\/nonprofit-resources\/videos\/tis-the-season-for-goal-setting\/\">reaching and surpassing your goals<\/a>. Witnessing your successes and well-structured programs will build trust in those engaging with your organization for the first time.<\/p>\n<p><b>Repurpose videos and pictures.<\/b><\/p>\nYou\u2019ll notice in my video that there are transitions to multiple forms of media, such as photos and videos, clearly shot at another time. In an app like Splice, you can add anything from your phone\u2019s library to your video with slick transitions and uniform audio throughout. Dig up some compelling media from your website or even some footage you\u2019d taken on the job that clearly illustrates (1.) the issue that your organization is actively working to resolve and (2.) the action you take to resolve it. Perhaps include footage of your facility or, if appropriate, powerful images of the population you serve.<\/p>\n<aside class=\"bg_gray\">\n<p><em><b>Pro tip:<\/b> If you\u2019re unsure how to obtain a video file from your organization but know how to view it online, then that\u2019s all you need. You can record your screen on either an <a href=\"https:\/\/www.youtube.com\/watch?v=XJdZKSE4jX4\" data-rel=\"lightbox-video-2\" rel=\"noopener\" target=\"_blank\">Apple<\/a> device or <a href=\"https:\/\/www.youtube.com\/watch?v=2ZwvRA5NGig\" data-rel=\"lightbox-video-3\" rel=\"noopener\" target=\"_blank\">Android<\/a> for a quick way to save a video to your Photo Library to be quickly accessed and used in your video editing tool. (Note: Be sure that you or your organization are the owners of the video you record to avoid copyright infringement!)<\/em><\/p>\n<\/aside>\n<h3 id=\"tip6\">Fundraising Video Tip #6. Make your call to action clear.<\/h3>\n<p>What action do you want your audience to take? Though you may have several needs, you should keep the number of calls to action to one or two per video. Any more, and your request may get lost.<\/p> \n<p>Tell your audience how the coronavirus pandemic is affecting your mission and how they can help by showing them just how easy it is for them to participate in your campaign. Providing scalable, tangible goals will help them to visualize how their donation or time will be spent and will prompt a more specific action.<\/p> \n<p><i>For example: \u201cYour donation of $36 will provide food for a homeless dog for 2 months, or, \u201cOne hour of your time will help us to create 100 more care packages for children being homeschooled in our community.\u201d<\/i><\/p>\n<p>Make this the last segment of your video so your audience knows just what to do after being inspired by your message.<\/p>\n<aside class=\"bg_gray\">\n<p><em><b>Pro tip:<\/b> While more organic videos work well, it can be useful to have a fundraising video script or template of what you plan to say so you\u2019re sure to stay on message and hit key points, along with your call to action.<\/em><\/p>\n<\/aside>\n<h3 id=\"tip7\">Fundraising Video Tip #7. Share your video far and wide.<\/h3>\n<p>What\u2019s nice about videos made on your phone is that they\u2019re just as easy to post to your social media platforms as anything else you\u2019d post. And with millions at home seeking entertainment from their phones, you can guarantee that yours will at the very least get a passing glance!<\/p> \n<p>Consider uploading your video to <a href=\"http:\/\/youtube.com\/\" rel=\"noopener\" target=\"_blank\">YouTube<\/a> or <a href=\"http:\/\/vimeo.com\/\" rel=\"noopener\" target=\"_blank\">Vimeo<\/a> and including it in your emails, as well as a crowdfunding campaign. If you use an email marketing tool like <a href=\"\/integrations\/email-marketing\/constant-contact\/\">Constant Contact<\/a>, you can include a link to your video in the call to action button of your email and track your recipients\u2019 engagement.<\/p> \n<p>By adding video to your organization\u2019s crowdfunding page, NonProfit Source shares that you may raise up to 4 times as many donations! Plus, your unique DIY fundraising video could encourage others to make their own, on your behalf. After all, this pandemic is proving more and more that we\u2019re capable of getting through anything if we work together. Fortunately, <a href=\"\/factsheets\/crowdfunding-online-forms-plus\/\">DonorPerfect Crowdfunding<\/a> forms allow you to simply drop video links right onto the top of the page without needing the skills of a programmer.<\/p>\n <script type=\"application\/ld+json\">\n    {\n      \"@context\": \"http:\/\/schema.org\",\n      \"@type\": \"HowTo\",\n      \"name\": \"How to make a fundraising video\",\n      \"description\": \"A Google study has found that a whopping 57% of people who watch fundraising videos will go on to donate to that cause. Learn how to create an effective fundraising video\",\n      \"image\": {\n        \"@type\": \"ImageObject\",\n        \"url\": \"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/covid-compelling-video-1200x630.jpg\",\n        \"height\": \"1200\",\n        \"width\": \"630\"\n      },\n      \"supply\": [\n        {\n          \"@type\": \"HowToSupply\",\n          \"name\": \"Target Audience\"\n        }, {\n          \"@type\": \"HowToSupply\",\n          \"name\": \"Compelling Fundraising Message\"\n        }\n      ],\n      \"tool\": [\n        {\n          \"@type\": \"HowToTool\",\n          \"name\": \"Nonprofit CRM\"\n        }, {\n          \"@type\": \"HowToTool\",\n          \"name\": \"Email Marketing Platform\"\n        },{\n          \"@type\": \"HowToTool\",\n          \"name\": \"Donation Form or Website\"\n        },{\n          \"@type\": \"HowToTool\",\n          \"name\": \"Social Media Account\"\n        }, {\n          \"@type\": \"HowToTool\",\n          \"name\": \"Smartphone or Digital Camera\"\n        }, {\n          \"@type\": \"HowToTool\",\n          \"name\": \"Video Editing Software\"\n        }\n      ],\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"url\": \"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-news\/how-to-create-compelling-fundraising-videos-during-the-covid-19-crisis\/#tip1\",\n          \"name\": \" Use the resources you have.\",\n          \"itemListElement\": {\n            \"@type\": \"HowToDirection\",\n            \"text\": \"You don\u2019t need to be a producer to create quality video content that will resonate with your nonprofit\u2019s supporters and their social networks. Whether you\u2019re still able to work on-site or you\u2019re making it work from home, all you need to create your fundraising video is a smartphone. In fact, the not-so-highly-produced video you create may even come across as more authentic and relatable.\"\n          }\n        }, {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Keep it short.\",\n          \"url\": \"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-news\/how-to-create-compelling-fundraising-videos-during-the-covid-19-crisis\/#tip2\",\n          \"itemListElement\": {\n            \"@type\": \"HowToDirection\",\n            \"text\": \"How long should a fundraising video be? Let\u2019s face it, human attention spans are not what they used to be, thanks to ever-evolving tech and its subsequent reduction to our patience. Even though the world is currently at home and without their regular daily routines, it still holds true that you\u2019ve got about 30-60 seconds to get your message across.\"\n          }\n        }, {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Download a video editing app.\",\n          \"url\": \"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-news\/how-to-create-compelling-fundraising-videos-during-the-covid-19-crisis\/#tip3\",\n          \"itemListElement\":[ {\n            \"@type\": \"HowToDirection\",\n            \"text\": \"Short attention spans not only require short video lengths, but a fast-paced, constantly moving picture, as well. So that your video is not entirely focused on one subject, you can break it up with some fairly simple editing tools that you can use for free for a limited amount of time. Of course, with a new tool comes the need to learn how to use it; however, this took my not-so-tech-savvy self about 20 minutes to discover and learn the features I needed. The above video I\u2019ve created was with the help of a free app I found, called Splice (for Apple devices).\"\n          }, {\n            \"@type\": \"HowToTip\",\n            \"text\": \"92% of viewers watch videos with the sound off. Consider using an app that adds closed captioning for you.\"\n          }]\n        }, {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Tell your story.\",\n          \"url\": \"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-news\/how-to-create-compelling-fundraising-videos-during-the-covid-19-crisis\/#tip4\",\n          \"itemListElement\": {\n            \"@type\": \"HowToDirection\",\n            \"text\": \"People don\u2019t typically seek careers in nonprofit organizations without feeling some sort of attachment to their mission. What drives you to create the positive impact you make every day? Your audience wants to know what your mission means to you personally. And, according to cognitive scientist, Jerome Bruner, telling them in a story format will make your overall message 22 times more memorable. Now especially, people crave human connection and your nonprofit video storytelling may be the feelgood content they need to get through another minute of quarantine.\"\n          }\n        }, {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Show your impact.\",\n          \"url\": \"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-news\/how-to-create-compelling-fundraising-videos-during-the-covid-19-crisis\/#tip5\",\n          \"itemListElement\": [{\n            \"@type\": \"HowToDirection\",\n            \"text\": \"Remember that your video will be shared and seen by many who are unfamiliar with the good work your nonprofit does, so be sure to give a short introduction to what your mission is and what makes it unique. Brief the audience about your programs and the specific progress you\u2019ve made \u2013 down to the dollar amount \u2013 toward reaching and surpassing your goals. Witnessing your successes and well-structured programs will build trust in those engaging with your organization for the first time.\"\n          }, {\n            \"@type\": \"HowToTip\",\n            \"text\": \"If you\u2019re unsure how to obtain a video file from your organization but know how to view it online, then that\u2019s all you need. You can record your screen on either an Apple device or Android for a quick way to save a video to your Photo Library to be quickly accessed and used in your video editing tool. (Note: Be sure that you or your organization are the owners of the video you record to avoid copyright infringement!)\"\n          }]\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Make your call to action clear.\",\n          \"url\": \"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-news\/how-to-create-compelling-fundraising-videos-during-the-covid-19-crisis\/#tip6\",\n          \"itemListElement\": [{\n            \"@type\": \"HowToDirection\",\n            \"text\": \"What action do you want your audience to take? Though you may have several needs, you should keep the number of calls to action to one or two per video. Any more, and your request may get lost.\nTell your audience how the coronavirus pandemic is affecting your mission and how they can help by showing them just how easy it is for them to participate in your campaign. Providing scalable, tangible goals will help them to visualize how their donation or time will be spent and will prompt a more specific action.\"\n          }, {\n            \"@type\": \"HowToTip\",\n            \"text\": \"While more organic videos work well, it can be useful to have a fundraising video script or template of what you plan to say so you\u2019re sure to stay on message and hit key points, along with your call to action.\"\n          }]\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Share your video far and wide.\",\n          \"url\": \"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-news\/how-to-create-compelling-fundraising-videos-during-the-covid-19-crisis\/#tip7\",\n          \"itemListElement\": {\n            \"@type\": \"HowToDirection\",\n            \"text\": \"\nWhat\u2019s nice about videos made on your phone is that they\u2019re just as easy to post to your social media platforms as anything else you\u2019d post. And with millions at home seeking entertainment from their phones, you can guarantee that yours will at the very least get a passing glance!\nConsider uploading your video to YouTube or Vimeo and including it in your emails, as well as a crowdfunding campaign. If you use an email marketing tool like Constant Contact, you can include a link to your video in the call to action button of your email and track your recipients\u2019 engagement.\"\n          }\n        }\n      ],\n      \"totalTime\": \"P4H\"\n    }\n    <\/script>\n<h2>Want to make a lasting impact with your donors? Cultivate your new donor relationships with a thank you video.<\/h2>\n<p>It goes without saying that you should always thank someone when they give you a gift, but you can take it a step further by saying it with a personal video. If you use a solution like <a href=\"\/integrations\/email-marketing\/causevid\/\">CauseVid<\/a>, you can delight your donors with a \u201cthanks,\u201d branded for your organization and delivered right to their email inboxes.<\/p>\n<p>So you may not be Steven Spielberg, but the authenticity of your homemade, heartfelt video will speak to the passion you have for your mission. This format will equip your supporters with short, but impactful material that they can easily share with friends and family and will highlight how important it is that we all work together to see it through the <a href=\"\/nonprofit-technology-blog\/category\/COVID-19-Resources\/\">COVID-19 crisis<\/a>.<\/p>\n<div>\n<h3>Connect in All Kinds of Ways with DonorPerfect Donor Management Software<\/h3>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of 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d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework gravityforms_donor_retention_wrapper' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_1' ><div id='gf_1' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form data-confirmation-type=\"page\" method='post' enctype='multipart\/form-data' target='gform_ajax_frame_1' id='gform_1' class='gravityforms_donor_retention' action='\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/22792#gf_1' data-formid='1' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"200\" \/>\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_1_1\" class=\"gfield gfield--type-text gfield--width-half input-field gf_first_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_1'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='first_name' name='input_1' id='input_1_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_2\" class=\"gfield gfield--type-text gfield--width-half input-field gf_last_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_2'>Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='last_name' name='input_2' id='input_1_2' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_3\" class=\"gfield gfield--type-email gfield--width-half input-field validate gf_email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_3'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input data-parameter='email' name='input_3' id='input_1_3' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_1_4\" class=\"gfield gfield--type-text gfield--width-half input-field gf_organization gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_4'>Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='organization' name='input_4' id='input_1_4' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_5\" class=\"gfield gfield--type-select gfield--width-half select-display gf_state_province gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_5'>State \/ Province<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='state_province' name='input_5' id='input_1_5' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='Other' >Other<\/option><option value='AB' >AB<\/option><option value='AK' >AK<\/option><option value='AL' >AL<\/option><option value='AR' >AR<\/option><option value='AZ' >AZ<\/option><option value='BC' >BC<\/option><option value='CA' >CA<\/option><option value='CO' >CO<\/option><option value='CT' >CT<\/option><option value='DC' >DC<\/option><option value='DE' >DE<\/option><option value='FL' >FL<\/option><option value='GA' >GA<\/option><option value='HI' >HI<\/option><option value='IA' >IA<\/option><option value='ID' >ID<\/option><option value='IL' >IL<\/option><option value='IN' >IN<\/option><option value='KS' >KS<\/option><option value='KY' >KY<\/option><option value='LA' >LA<\/option><option value='MA' >MA<\/option><option value='MB' >MB<\/option><option value='MD' >MD<\/option><option value='ME' >ME<\/option><option value='MI' >MI<\/option><option value='MN' >MN<\/option><option value='MO' >MO<\/option><option value='MS' >MS<\/option><option value='MT' >MT<\/option><option value='NB' >NB<\/option><option value='NC' >NC<\/option><option value='ND' >ND<\/option><option value='NE' >NE<\/option><option value='NH' >NH<\/option><option value='NJ' >NJ<\/option><option value='NL' >NL<\/option><option value='NM' >NM<\/option><option value='NS' >NS<\/option><option value='NT' >NT<\/option><option value='NU' >NU<\/option><option value='NV' >NV<\/option><option value='NY' >NY<\/option><option value='OH' >OH<\/option><option value='OK' >OK<\/option><option value='ON' >ON<\/option><option value='OR' >OR<\/option><option value='PA' >PA<\/option><option value='PE' >PE<\/option><option value='PR' >PR<\/option><option value='QC' >QC<\/option><option value='RI' >RI<\/option><option value='SC' >SC<\/option><option value='SD' >SD<\/option><option value='SK' >SK<\/option><option value='TN' >TN<\/option><option value='TX' >TX<\/option><option value='UT' >UT<\/option><option value='VA' >VA<\/option><option value='VI' >VI<\/option><option value='VT' >VT<\/option><option value='WA' >WA<\/option><option value='WI' >WI<\/option><option value='WV' >WV<\/option><option value='WY' >WY<\/option><option value='YT' >YT<\/option><\/select><\/div><\/div><div id=\"field_1_6\" class=\"gfield gfield--type-select gfield--width-half select-display gf_number_of_constituents gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_6'>Number of Constituents<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='number_of_constituents' name='input_6' id='input_1_6' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='0 - 500' >0 - 500<\/option><option value='501 - 1,000' >501 - 1,000<\/option><option value='1,001 - 2,500' >1,001 - 2,500<\/option><option value='2,501 - 6,000' >2,501 - 6,000<\/option><option value='6,001 - 20,000' >6,001 - 20,000<\/option><option value='20,001 - 50,000' >20,001 - 50,000<\/option><option value='50,001 - 100,000' >50,001 - 100,000<\/option><option value='100,001 - 200,00' >100,001 - 200,00<\/option><option value='200,001+' >200,001+<\/option><option value='Other' >Other<\/option><option value='Unknown' >Unknown<\/option><\/select><\/div><\/div><div id=\"field_1_9\" class=\"gfield gfield--type-textarea gfield--width-full gf_needs field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_9'>Tell us about your needs (Optional)<\/label><div class='ginput_container ginput_container_textarea'><textarea data-parameter='needs' name='input_9' id='input_1_9' class='textarea small'      aria-invalid=\"false\"   rows='3' cols='50'><\/textarea><\/div><\/div><div id=\"field_1_7\" class=\"gfield gfield--type-select gfield--width-half select-display gf_role field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_7'>Role (Optional)<\/label><div class='ginput_container ginput_container_select'><select data-parameter='role' name='input_7' id='input_1_7' class='large gfield_select'     aria-invalid=\"false\" ><option value=''  selected>Please choose an option<\/option><option value='Development Director' >Development Director<\/option><option value='Fundraising Assistant' >Fundraising Assistant<\/option><option value='Executive\/Board Member' >Executive\/Board Member<\/option><option value='Volunteer' >Volunteer<\/option><option value='Communications' >Communications<\/option><option value='I do it all!' >I do it all!<\/option><\/select><\/div><\/div><div id=\"field_1_10\" class=\"gfield gfield--type-select gfield--width-half select-display gf_preferred_language preferred_language_input field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible d-none\"  data-field-class=\"d-none\" ><label class='gfield_label gform-field-label' for='input_1_10'>Preferred Language<\/label><div class='ginput_container ginput_container_select'><select data-parameter='preferred_language' name='input_10' id='input_1_10' class='large gfield_select'     aria-invalid=\"false\" ><option value=''  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);\n<\/script>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nonprofits are facing new challenges due to the impact of the Coronavirus pandemic: hard hit by a tidal wave of new volunteers to address, a surge in the needs of the populations served, and time and resources stretched thinner and thinner by the week. Understandably, creating a fundraising video may be the last thing on [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":22794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","fifu_image_url":"","fifu_image_alt":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[7573,4,109,6,10,5,8],"tags":[],"sw-content-theme":[],"sw-feature":[],"sw-persona":[],"sw-sector":[],"class_list":["post-22792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covid-19-resources","category-fundraising-software","category-featured","category-fundraising-strategies","category-nonprofit-news","category-nonprofit-technology","category-social-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Create Compelling Fundraising Videos During the COVID-19 Crisis<\/title>\n<meta name=\"description\" content=\"Nonprofits are facing new challenges due to the impact of the Coronavirus pandemic: hard hit by a tidal wave of new volunteers to address, a surge in the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-news\/how-to-create-compelling-fundraising-videos-during-the-covid-19-crisis\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Create Compelling Fundraising Videos During the COVID-19 Crisis\" \/>\n<meta property=\"og:description\" content=\"Nonprofits are facing new challenges due to the impact of the Coronavirus pandemic: hard hit by a tidal wave of new volunteers to address, a surge in the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-news\/how-to-create-compelling-fundraising-videos-during-the-covid-19-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"Nonprofit Technology &amp; Fundraising Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T13:18:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-28T11:57:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/covid-compelling-video-200x2001.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Bucher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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