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\nMonthly Giving is an ideal opportunity to increase donor contributions to your organization. Many nonprofits have found that monthly giving<\/a> is the key to donor retention<\/a> and see significant increases in the length of time a donor continues to contribute. Countless tools help to make monthly giving<\/a> appealing to prospects and donors. Let\u2019s start with the simplest. The very first thing anyone sees when they consider contributing is the name of your monthly giving<\/a> program. This is the perfect place to start gaining interest from those who support your organization.<\/p> \n Instead of asking your donors to make a monthly or recurring gift instead of a one-time donation, entice them with a sense of belonging. How you word something can make a world of difference. Check out some of our ideas below for what to call your monthly giving<\/a> program.<\/p> \n Remind your donors that they are part of the team of people who are working for your mission. There are so many options other than \u201cdonor\u201d that can convey a sense of belonging and promote your contributors within your organization.<\/p>\n Examples:<\/strong><\/p>\n 1. Friend<\/p>\n 2. Supporter<\/p>\n 3. Champion<\/p>\n 4. Advocate<\/p>\n 5. Ally<\/p>\n 6. Defender<\/p>\n 7. Benefactor<\/p>\n Use these words when crafting the name of your monthly giving<\/a> program. For example, your program could be called Friends of (Your Organization Name) or Advocates of (Your Mission).<\/p>\n Many nonprofits find that their monthly giving<\/a> programs are what enable them to finance their day to day activities. This reliable source of revenue helps nonprofits to plan their budget for the year and continue to provide the services they offer. Creative names for your \u201cmaintenance giving program\u201d validate your supporters\u2019 vital role.<\/p>\n Examples:<\/strong><\/p>\n 8. Innkeeper<\/p>\n 9. Peacekeeper<\/p>\n 10. Sustainer<\/p>\n 11. Provider<\/p>\n 12. Conservator<\/p>\n Acronyms are a creative and memorable option for naming your monthly giving<\/a> program. They can also be an effective marketing tool as they\u2019re often short enough to print on promotional materials like t-shirts, car stickers, etc. Acronyms have the advantage of allowing the name of your monthly giving<\/a> program to be lengthier and still easy to remember.<\/p>\n Examples:<\/strong><\/p>\n 13. CALL (Child Advocates for Literacy and Learning)<\/p>\n 14. FLASH (Fellowship of Leaders for the Arts in School and Home)<\/p>\n 15. PPEP (People Protecting Endangered Primates)<\/p>\n 16. SEAT (Stopping Elder Abuse Together)<\/p>\n 17. PAW (Protecting Animal Welfare)<\/p>\n 18. WAGE (Working for Age and Gender Equality)<\/p>\n Alliterations help to grab your supporter\u2019s attention and are often very easy to remember and stick in a donor\u2019s head. They can also create a sense of rhythm or humor and can be a very fun and engaging option when titling your monthly giving<\/a> program.<\/p>\n Examples:<\/strong><\/p>\n 19. Heroes Giving Hope<\/p>\n 20. Making Meals for Many<\/p>\n 21. Playful Paws Program<\/p>\n Use some common phrases for the name of your monthly giving<\/a> program. Consider using the phrase as is or adapting it slightly. For example, you could replace one word in the phrase with a rhyming word that relates to your mission. Or you could turn a phrase on its head too.<\/p>\n Examples:<\/strong><\/p>\n 22. No Place Like Home Program<\/p>\n 23. Every Dog Has His Stay<\/p>\n 24. More Cooks in the Soup Kitchen<\/p>\n Boost the impact of the name of your monthly givin<\/a>g program by making it a call to action. This reminds your donors of the impact of their monthly gift. It\u2019s also an excellent way to encourage and motivate your donor to make a larger monthly gift.<\/p>\n Examples:<\/strong><\/p>\n 25. Plant a Million Trees Program<\/p>\n 26. Save Our Open Space Society<\/p>\n 27. Clean the Oceans Club<\/p>\n Fundraising campaigns<\/a> are an effective way to draw donors in. Make sure your fundraising campaign<\/a> incorporates a monthly giving<\/a> ask. Entice supporters to increase the impact of their campaign contributions by enrolling in your monthly giving<\/a> program.<\/p>\n Examples:<\/strong><\/p>\n 28. #InThisTogether Crew<\/p>\n 29. Supporting First Responders Union<\/p>\n 30. Going the Social Distance<\/p>\n This is an excellent opportunity to let the personality of your organization shine. Have some fun coming up with a creative name for your monthly giving<\/a> program that lets donors know what you\u2019re all about. Remember, a successful monthly giving<\/a> program can be one of the best ways to support your mission and keep your donors engaged. Don’t forget to check out our Monthly Giving Marketing Kit<\/a> for additional resources.<\/p>\n How about you? What creative ideas for monthly giving<\/a> programs have you come across? Share them with us in the blog comments or in the Development and Fundraising Professionals<\/a> group in the DonorPerfect Community.<\/p> \n<\/p>Make Your Donors Part of the Team<\/h3>\n
Monthly Giving Maintains Your Mission<\/h3>\n
Use an Acronym to Stand Out<\/h3>\n
Draw Your Donors In With Alliteration<\/h3>\n
Try Out Popular Phrases<\/h3>\n
Include a Call to Action<\/h3>\n
Incorporate a Fundraising Campaign<\/h3>\n
Share Your Ideas<\/h4>\n