{"id":23386,"date":"2020-09-14T07:57:15","date_gmt":"2020-09-14T11:57:15","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=23386"},"modified":"2025-01-13T08:55:52","modified_gmt":"2025-01-13T12:55:52","slug":"giving-tuesday-campaign-ideas-for-2020-7-ways-to-attract-and-retain-donors","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/givingtuesday\/giving-tuesday-campaign-ideas-for-2020-7-ways-to-attract-and-retain-donors\/","title":{"rendered":"Giving Tuesday Campaign Ideas for 2020: 7 Ways to Attract and Retain Donors"},"content":{"rendered":"\n<section><figure><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givingtuesday-7-ways-to-attract-donors-2.jpg\" alt=\"Giving Tuesday Campaign Ideas for 2020: 7 Ways to Attract and Retain Donors\" width=\"1200\" height=\"630\" class=\"alignnone size-full wp-image-28218\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givingtuesday-7-ways-to-attract-donors-2.jpg 1200w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givingtuesday-7-ways-to-attract-donors-2-300x158.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givingtuesday-7-ways-to-attract-donors-2-1024x538.jpg 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givingtuesday-7-ways-to-attract-donors-2-768x403.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givingtuesday-7-ways-to-attract-donors-2-100x53.jpg 100w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><p><\/p>\n<p>With millions of donors participating across the globe each year, <a href=\"\/giving-tuesday\/\" rel=\"noopener\" target=\"_blank\">Giving Tuesday<\/a> offers your nonprofit a shining opportunity to grow your donor base.<\/p>\n<p>Of course, participation doesn\u2019t come without some extra tasks to do. You know better than anyone that <a href=\"\/donor-engagement\/\">donor engagement<\/a> takes time, teamwork, and lots of creativity.<\/p>\n<p>But don\u2019t worry. We\u2019ve got you covered with Giving Tuesday strategies, <a href=\"\/giving-tuesday\/template-kits\/\" rel=\"noopener\" target=\"_blank\">communication templates<\/a>, and recommendations for tools that serve as valuable time-savers now and throughout the year.<\/p>\n<\/section>\n<section>\n<h2>What is Giving Tuesday?<\/h2>\n<p>Giving Tuesday is a global day of giving founded by the 92nd Street Y. This hashtag holiday (often referred to as #GivingTuesday) encourages millions of donors around the world to support their favorite nonprofits by donating to their cause and sharing about them on social media and via email.<br>\n\t<script type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"http:\/\/schema.org\",\n\t\t\"@type\": \"Question\",\n\t\t\"name\": \"What is GivingTuesday?\",\n\t\t\"acceptedAnswer\": {\n\t\t\t\"@type\": \"Answer\",\n\t\t\t\"text\": \"Giving Tuesday is a global day of giving founded by the 92nd Street Y. This hashtag holiday (often referred to as #GivingTuesday) encourages millions of donors around the world to support their favorite nonprofits by donating to their cause and sharing about them on social media and via email.\" }\n\t}\n\t<\/script>\n<\/p>\n<\/section>\n<section>\n<h2>When is Giving Tuesday 2020?<\/h2>\n<p>Giving Tuesday takes place on December 1, 2020.<br>\n\t<script type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"Event\",\n\t\t\"name\": \"GivingTuesday\",\n\t\t\"startDate\": \"2020-12-01T00:00:01Z\",\n\t\t\"endDate\": \"2020-12-01T23:59:59Z\",\n\t\t\"eventStatus\": \"https:\/\/schema.org\/EventScheduled\",\n\t\t\"eventAttendanceMode\": \"https:\/\/schema.org\/OnlineEventAttendanceMode\",\n\t\t\"location\": {\n\t\t\t\"@type\": \"VirtualLocation\",\n\t\t\t\"url\": \"https:\/\/www.givingtuesday.org\/\"\n\t\t},\n\t\t\"description\": \"GivingTuesday - A Day of Online Giving\",\n\t\t\"organizer\": {\n\t\t\t\"@type\": \"Organization\",\n\t\t\t\"name\": \"92nd Street Y\",\n\t\t\t\"url\": \"https:\/\/www.92y.org\/\"\n\t\t}\n\t}\n\t<\/script>\n\t<script type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"http:\/\/schema.org\",\n\t\t\"@type\": \"Question\",\n\t\t\"name\": \"When is GivingTuesday 2020?\",\n\t\t\"acceptedAnswer\": {\n\t\t\t\"@type\": \"Answer\",\n\t\t\t\"text\": \"GivingTuesday 2020 takes place on Tuesday, December 1, 2020.\"\n\t\t}\n\t}\n\t<\/script>\n<\/p>\n<p>That means it\u2019s time to start preparing!<\/p>\n<\/section>\n<section>\n<h2>7 Ways to Attract and Retain Giving Tuesday Donors<\/h2>\n<p>To make your Giving Tuesday campaign garner maximum ROI, check out the tips below:<\/p>\n<ol>\n<li><a href=\"#plan\">Plan Your Giving Tuesday Experience<\/a><\/li>\n<li><a href=\"#create\">Create a Dedicated Donation Form<\/a><\/li>\n<li><a href=\"#emphasize\">Emphasize Donor Impact<\/a><\/li>\n<li><a href=\"#recruit\">Recruit Donors via Crowdfunding<\/a><\/li>\n<li><a href=\"#communicate\">Communicate Progress Updates<\/a><\/li>\n<li><a href=\"#spotlight\">Spotlight Donors on Social Media<\/a><\/li>\n<li><a href=\"#refresh\">Refresh Your Welcome Series<\/a><\/li>\n<\/ol>\n<\/section>\n<section id=\"plan\">\n<h2>Giving Tuesday Idea #1<\/h2>\n<h3>Plan an Engaging Giving Tuesday Experience<\/h3>\n<p>The first step to building your Giving Tuesday campaign is crafting a donor journey that will wow donors who\u2019ve just discovered your organization. <i>Your #GivingTuesday Game Plan<\/i> is a complete <a href=\"\/growth-tracks\/online-fundraising-track\/\">digital fundraising<\/a> resource hub designed to help you do just that.<\/p>\n<p>This one-stop-shop for all of your Giving Tuesday needs includes:<\/p>\n<ul>\n<li>A Giving Tuesday campaign planning worksheet<\/li>\n<li>Email, social media, and crowdfunding campaign templates<\/li>\n<li>Giving Tuesday donation form tips and best practices<\/li>\n<li>A whole set of email templates for post-Giving Tuesday cultivation<\/li>\n<\/ul>\n<p><a href=\"\/giving-tuesday\/\" class=\"bttn\" target=\"_blank\" rel=\"noopener\">VISIT THE HUB<\/a><br>\n<\/p><\/section>\n<section id=\"create\">\n<h2>Giving Tuesday Idea #2<\/h2>\n<h3>Create a Dedicated Giving Tuesday Donation Form<\/h3>\n<p>Want to turn your <a href=\"\/fundraising-software\/integrated-online-forms\/\">Giving Tuesday donation form<\/a> into a money-raising powerhouse?<\/p>\n<p>Of course you do.<\/p>\n<div class=\"col_2\">\n<div>\n<p>Let\u2019s start with the basics, as in, <i>don\u2019t<\/i> be basic.<\/p>\n<p>When we\u2019re referring to an undying affinity for pumpkin spice lattes, \u201cbasic\u201d can be quite nice. But when it comes to your Giving Tuesday donation form, basic is not the way to go.<\/p>\n<p>Your Giving Tuesday donors specifically desire to participate in that specific campaign, so just like any other holiday calls for seasonally appropriate trim, your form should reflect the excitement and heart that sets this special giving day apart.<\/p>\n<p>In other words, it should be <i>anything<\/i> but basic.<\/p>\n<p><\/p><\/div>\n<figure><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givingtuesday-form.png\" alt=\"Screenshot of optimized online donation form used by nonprofit on GivingTuesday\" class=\"width400 shadow wp-image-23338\" loading=\"lazy\"><\/figure><div>\n        \n    <\/div>\n<\/div>\n<aside>\n<h3>How to Build an Awesome Giving Tuesday Donation Form<\/h3>\n<p>That\u2019s right. We said awesome and we meant it. Your Giving Tuesday donation form is the last thing a donor will see before they make the final decision to donate after all. Take a moment to follow these tips so they\u2019ll be more likely to follow through.<\/p>\n<h4>Personalize your form in the spirit of Giving Tuesday.<\/h4>\n<p>Dress up your form for Giving Tuesday by adding <a href=\"https:\/\/www.givingtuesday.org\/logos\" rel=\"noopener\" target=\"_blank\">the Giving Tuesday logo<\/a> to your form. You can also create an image with your logo and the name of your Giving Tuesday campaign alongside it.<\/p>\n<h4>Leverage critical form real estate to show and tell about your campaign.<\/h4>\n<p>The best online donation forms enable you to upload photos and your campaign story and details. This reinforces your donor\u2019s decision to give, and depending upon what you communicate, may even cause them to increase their gift amount last minute.<\/p>\n<p>You don\u2019t need to include the level of detail that your <a href=\"\/factsheets\/constant-contact\/\" rel=\"noopener\" target=\"_blank\">emails<\/a> or <a href=\"\/integrations\/website-management\/givecloud\/\">website<\/a> may have, just:<\/p>\n<ul>\n<li>1-3 sentences about your campaign\u2019s purpose and the impact it will create<\/li>\n<li>Photos related to your campaign (who\/what you\u2019re supporting, desired outcomes, etc.)<\/li>\n<li>Any benefits to giving to your campaign (See ideas in the next tip.)<\/li>\n<\/ul>\n<h4>Spell out the special benefits associated with participating in this particular campaign.<\/h4>\n<p>Are there benefits to donating on Giving Tuesday? Let donors know if:<\/p>\n<ul>\n<li>You scored a <a href=\"\/fundraising-software\/matching-gifts\/\">matching gift<\/a> grant and their gift will be doubled<\/li>\n<li>New monthly donors will receive a gift of some kind<\/li>\n<li>A <a href=\"\/whitepapers\/generic\/major-donors\/\" rel=\"noopener\" target=\"_blank\">major donor<\/a> is matching your total dollars raised if you reach your Giving Tuesday goal<\/li>\n<\/ul>\n<p>These types of incentives drive giving because donors feel that their Giving Tuesday donation has extra mileage.<\/p>\n<h4>Nudge donors to cover processing costs for you.<\/h4>\n<p>With some donation forms you can opt to allow donors to cover the small processing fee associated with their gift. DonorPerfect users who lean on this feature report that 72% of donors go along with it!<\/p>\n<h4>Inspire monthly gifts from donors of all kinds.<\/h4>\n<p>Your Giving Tuesday campaign could generate long-term commitments from donors both new and old if you give them the option. Set your Giving Tuesday donation form to default to a <a href=\"\/whitepapers\/generic\/monthly-giving-starter-kit\/\" rel=\"noopener\" target=\"_blank\">recurring gift<\/a> and complement the effort by mentioning the ease and affordability of giving monthly in your campaign.<\/p>\n<h4>Share your Giving Tuesday donation form, well, just about everywhere.<\/h4>\n<p>Donors can\u2019t give through your donation form if it\u2019s not discoverable. <a href=\"\/giving-tuesday\/online-fundraising\/\" rel=\"noopener\" target=\"_blank\">Check out these 6 ways<\/a> to ensure your Giving Tuesday donation form gets the attention it deserves.<\/p>\n<\/aside>\n<\/section>\n<section id=\"emphasize\">\n<h2>Giving Tuesday Idea #3<\/h2>\n<h3>Emphasize Donor Impact on Every Channel<\/h3>\n<p>Can you guess the star of every successful Giving Tuesday campaign?<\/p>\n<p>IMPACT.<\/p>\n<p>No matter your mission, centering the impact of a donor\u2019s gift at the heart of your campaign is sure to convert better than any other message. That\u2019s because when impact is the star, your donor becomes the hero.<\/p>\n<p>To effectively communicate a donor\u2019s impact, share about the:<\/p>\n<h4>WHO<\/h4>\n<p>Who or what will be positively impacted by their gift?<\/p>\n<h4>WHAT<\/h4>\n<p>What will their gift afford? For example, \u201cYour gift will provide a shelter pet with food and much-needed veterinary care.\u201d<\/p>\n<h4>WHY<\/h4>\n<p>Why are you asking for support? Address the need that a donor can fulfill by donating to your Giving Tuesday campaign.<\/p>\n<p>And remember, each donor engages differently, so make the most of Giving Tuesday by creating <a href=\"\/whitepapers\/generic\/multichannel-donors\/\" rel=\"noopener\" target=\"_blank\">a multichannel campaign<\/a>. Share the details, photos, and testimonials that make giving to your organization a must via email, <a href=\"\/nonprofit-technology-blog\/fundraising-software\/12-social-media-best-practices-for-nonprofits\/\">social media<\/a>, and your website.<\/p>\n<\/section>\n<section id=\"recruit\">\n<h2>Giving Tuesday Idea #4<\/h2>\n<h3>Recruit Donors to Promote Your Giving Tuesday Campaign<\/h3>\n<p>The best part about <a href=\"\/growth-tracks\/crowdfunding\/\">nonprofit crowdfunding<\/a>?<\/p>\n<p>You\u2019ve got a ready-made crew of fundraisers by your side promoting your campaign!<\/p>\n<p>Many nonprofits &#8211; especially ones with lean teams &#8211; look to crowdfunding to supplement their staff with enthusiastic supporters who would love nothing more than to create a fundraising page for their organization.<\/p>\n<p>All you need to do is send your board members, donors, and local schools <a href=\"\/giving-tuesday\/crowdfunding\/\" rel=\"noopener\" target=\"_blank\">an email with a link to your nonprofit\u2019s crowdfunding campaign<\/a> and invite them to create their own fundraising pages in support of your Giving Tuesday campaign.<\/p>\n<p>Once they create their pages, they can share them with family and friends and next thing you know, your campaign has reached more people than you can count. Best of all, you didn\u2019t have to do a thing beyond setting up your crowdfunding page and send a couple emails.<\/p>\n<p>We mean it. Crowdfunding is one of the easiest, effective ways to grow your donor community.<\/p>\n<p>Ready to transform folks who believe in your cause into D.I.Y. fundraisers? Learn more about <a href=\"\/factsheets\/crowdfunding-online-forms-plus\/\" rel=\"noopener\" target=\"_blank\">DonorPerfect Crowdfunding<\/a>.<\/p>\n<\/section>\n<section id=\"communicate\">\n<h2>Giving Tuesday Idea #5<\/h2>\n<h3>Drum Up Excitement with Progress Updates<\/h3>\n<p>Treat your Giving Tuesday supporters like the stakeholders they are by keeping them posted on how close you are to reaching your goal for the day. Letting folks know that you\u2019re just $300 away from your goal with 2 hours to go can encourage them to share about your campaign to friends and family or prompt them to give that one last gift to get you over the finish line.<\/p>\n<figure><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givingtuesday-tweet-1-1.png\" alt=\"Screenshot of tweet from a social services nonprofit informing followers of an approaching GivingTuesday donation deadline\" width=\"600\" height=\"935\" class=\"alignnone wp-image-28206 size-full\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givingtuesday-tweet-1-1.png 600w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givingtuesday-tweet-1-1-193x300.png 193w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givingtuesday-tweet-1-1-100x156.png 100w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><p><br>\n<\/p><\/section>\n<section id=\"spotlight\">\n<h2>Giving Tuesday Idea #6<\/h2>\n<h3>Spotlight Donors on Social Media Throughout the Day<\/h3>\n<p>Say thanks and get more gifts by calling out your supporters on social media. It\u2019s as easy as 1-2-3.<\/p>\n<p>How to thank your nonprofit\u2019s supporters and increase participation:<\/p>\n<ol>\n<li>Search your campaign hashtag to see the unselfies posted by your donors.<\/li>\n<li>Right click and save the unselfie images to your desktop.<\/li>\n<li>Tag the donors in your post and share how their gifts translate to good. Be specific! Not sure how? Check out this example.<\/li>\n<\/ol>\n<figure><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givingtuesay-tweet-2-1.png\" alt=\"Screenshot of a nonprofit's tweet thanking a supporter for their donation, with the supporters username tagged\" width=\"600\" height=\"838\" class=\"aligncenter size-full wp-image-28274\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givingtuesay-tweet-2-1.png 600w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givingtuesay-tweet-2-1-215x300.png 215w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givingtuesay-tweet-2-1-100x140.png 100w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><p><br>\n<\/p><\/section>\n<section id=\"refresh\">\n<h2>Giving Tuesday Idea #7<\/h2>\n<h3>Refresh Your New Donor Welcome Series<\/h3>\n<p>Giving Tuesday doesn\u2019t have to be a one-day affair.<\/p>\n<p>Welcome Wednesday and weeks following provide you with many opportunities to introduce new donors to the community that sets your organization apart.<\/p>\n<h4>What is Welcome Wednesday?<\/h4>\n<p>Welcome Wednesday is the day following Giving Tuesday. In 2020, Welcome Wednesday is December 2nd. This is the day you\u2019ll thank your donors for their generous contributions and let them know how much you raised together as a community. For new donors, your Welcome Wednesday strategy should encompass an update to your new donor welcome series. This will introduce new donors to your nonprofit\u2019s special projects and <a href=\"\/growth-tracks\/fundraising-events-track\/\">events<\/a> as well as keep them informed on the impact their gifts create.<\/p>\n<p>Don\u2019t skip this crucial step. Give your <a href=\"\/nonprofit-technology-blog\/fundraising-software\/the-new-donor-welcome-series-email-template-kit\/\">new donor welcome series<\/a> the love it needs so the new donors you gain on Giving Tuesday stay with your organization for the long term.<\/p>\n<\/section>\n<section>\n<h2>You\u2019ve Got This!<\/h2>\n<p>To help you accomplish your Giving Tuesday goals, we\u2019ve created template kits for both your Giving Tuesday campaign and your new donor welcome series. Provide your email address in the form below and we\u2019ll send it over to you right away.<\/p>\n<p>And one last thing: No matter what you achieve through your Giving Tuesday campaign, <i>celebrate it<\/i>. Hitting a number is wonderful but don\u2019t rob yourself of the opportunity to bask in how your donor community bands together to support you if you happen to fall short.<\/p>\n<p>Remember, if 2020 has taught us anything, it\u2019s that a strong and enthusiastic donor community can support your nonprofit through the most challenging of times. So no matter how many people make your mission their own as a result of Giving Tuesday, you have all the reasons to feel accomplished, empowered, and encouraged.<\/p>\n<\/section>\n<h2 class=\"wp-block-heading get_demo gutenberg\" id=\"h-get-the-givingtuesday-fundraising-template-kit-and-the-new-donor-welcome-series-email-template-kit\">Get The #GivingTuesday Fundraising Template Kit and The New Donor Welcome Series Email Template Kit<\/h2>\n<p class=\"get_demo gutenberg\">Just tell us where to send them and you\u2019re set!<\/p>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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\/>\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_70' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_70_1\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_70_1'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='first_name' name='input_1' id='input_70_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_70_2\" 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gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input data-parameter='email' name='input_3' id='input_70_3' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_70_4\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_70_4'>Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='organization' name='input_4' id='input_70_4' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_70_7\" class=\"gfield gfield--type-select gfield--width-full select-field role-field select-display field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_70_7'>Role (Optional)<\/label><div class='ginput_container ginput_container_select'><select data-parameter='role' name='input_7' id='input_70_7' class='large gfield_select'     aria-invalid=\"false\" ><option value=''  selected>Please choose an option<\/option><option value='Development Director' >Development Director<\/option><option value='Fundraising Assistant' >Fundraising Assistant<\/option><option value='Executive\/Board Member' >Executive\/Board Member<\/option><option value='Volunteer' >Volunteer<\/option><option value='Communications' >Communications<\/option><option value='I do it all!' >I do it all!<\/option><\/select><\/div><\/div><div id=\"field_70_17\" class=\"gfield gfield--type-select 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);\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>With millions of donors participating across the globe each year, Giving Tuesday offers your nonprofit a shining opportunity to grow your donor base. Of course, participation doesn\u2019t come without some extra tasks to do. You know better than anyone that donor engagement takes time, teamwork, and lots of creativity. But don\u2019t worry. We\u2019ve got you [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":23389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"25443,23379,25449,23581,23637,23572","_relevanssi_noindex_reason":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","fifu_image_url":"","fifu_image_alt":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[40,109,6,10,8],"tags":[],"sw-content-theme":[],"sw-feature":[],"sw-persona":[],"sw-sector":[],"class_list":["post-23386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-givingtuesday","category-featured","category-fundraising-strategies","category-nonprofit-news","category-social-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Giving Tuesday Campaign Ideas for 2020: 7 Ways to Attract and Retain Donors<\/title>\n<meta name=\"description\" content=\"Your Giving Tuesday campaign can be a new donor goldmine. 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