{"id":23572,"date":"2020-10-30T05:13:48","date_gmt":"2020-10-30T09:13:48","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=23572"},"modified":"2025-09-25T09:57:35","modified_gmt":"2025-09-25T13:57:35","slug":"how-giving-tuesday-works","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/fundraising-strategies\/how-giving-tuesday-works\/","title":{"rendered":"Nonprofits Share How They Make Giving Tuesday Work"},"content":{"rendered":"\"We\n

Should you participate in Giving Tuesday<\/a>? How should you adapt your fundraising strategy for the shifts in charitable giving this year? Recently, our Associate Product Manager for DP Online Forms<\/a>, Josh Cobert, had a chance to sit down with Maggie Kebler-Bullock, Director of Development<\/a> (CFRE) from ASTS & ASTS Foundation<\/a>, and Anne Carter, Development Director<\/a>, from the Catholic High School Foundation<\/a>. Both of these organizations have grown their Giving Tuesday program<\/a> over the last few years and met with us to share how they planned to make Giving Tuesday work this year. Here are some of the highlights from our talk.<\/p>\n

What Worked For Giving Tuesday Last Year<\/h2>\n

The American Society of Transplant Surgeons (ASTS), where Maggie Kebler-Bullock, CFRE works as the Development Director<\/a>, advances the art and science of transplant surgery through patient care, research, and advocacy. Maggie started ASTS Foundation’s Giving Tuesday outreach at the end of October after securing a $25K matching donation from a corporate partner. She built awareness of their Giving Tuesday appeal by presenting to the Foundation’s Board, Council, and Committee Chairs. She also sent email appeals<\/a> every week in November, held direct meetings, and updated the Foundation’s website. (The Foundation didn’t send subsequent emails to clients who donated.) Maggie boosted awareness even more by including Giving Tuesday information in her email signature. Finally, Maggie used various social media<\/a> platforms to reach out to ASTS Members in between emails.<\/p>\n

While the multi-channel outreach plan helped, the messaging in their Giving Tuesday communications won supporters over<\/a>. The ASTS Foundation emphasized the $25K corporate match and its impact on research, a subject close to ASTS members’ hearts. ASTS Foundation’s supporters didn’t want to miss out on any money from the $25K match. It was a big incentive for them to donate. Maggie’s strategy to get the word out early and often, with targeted messaging, worked. The ASTS Foundation reached its fundraising goal by 11 AM on Giving Tuesday and raised $96K overall.<\/p>\n

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