{"id":23629,"date":"2023-01-23T10:10:39","date_gmt":"2023-01-23T14:10:39","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=23629"},"modified":"2023-04-18T09:58:40","modified_gmt":"2023-04-18T13:58:40","slug":"sign-up-now-for-a-free-shop-for-good-program-that-gives-nonprofits-more-than-amazonsmile","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/sign-up-now-for-a-free-shop-for-good-program-that-gives-nonprofits-more-than-amazonsmile\/","title":{"rendered":"So long, AmazonSmile: The Future of \u201cShop for Good\u201d Fundraising"},"content":{"rendered":"\n

After 10 years and roughly $500 million raised, AmazonSmile<\/a> is calling it quits<\/a>. Amazon has announced that on February 20, 2023, it will discontinue its e-retail service that donates a small portion of proceeds to charity. While some fundraisers may be sad to see it go, many will go looking for a new \u201cshop for good\u201d program that allows access to supporter data. <\/p>\n

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Frequently asked questions<\/strong><\/h2>\n
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What does \u201cshop for good\u201d mean?<\/h3>\n

Shop for good is a nonprofit phrase used to describe programs that enlist retailers to donate a percentage of their purchases to the shopper\u2019s chosen charity. Some call these gifts microdonations or microphilanthropy, as they allow low-capacity donors to support causes in small amounts while purchasing their everyday items.<\/p>\n

As an alternative to AmazonSmile, ShopRaise<\/a> is free for both donors and nonprofits to use. Nonprofits can add their logo, photos, and message, and promote their program with integrated email, text, and social media tools<\/a>. DonorPerfect clients who use ShopRaise earn up to 10% on purchases at over 1,700 retailers.<\/p>\n

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How does it work?<\/h3>\n

Donors can search for the charity they\u2019d like to support or browse by category. Each store will state what percentage of the purchase will be donated.<\/p>\n

When your donors shop online through the ShopRaise app<\/a> – or on their browser with a ShopRaise plugin installed – a percentage of their purchases will be credited to your nonprofit. After you receive the funds, donor and gift data can be imported into DonorPerfect or your nonprofit CRM for a full picture of your donors\u2019 engagement.<\/p>\n

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Do these programs deter donors?<\/h3>\n

You might be thinking, \u201cwill my donors have the budget to go shopping and <\/em>give to our mission at the same time?\u201d The main difference between shop for good programs like Shopraise and \u201crounding up for charity\u201d initiatives is that there\u2019s no extra cost to donate – the cost of items is no greater than it would normally be. Plus, donors get access to deals and coupons to use in their next purchases.<\/p>\n

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