{"id":25463,"date":"2021-11-08T08:12:18","date_gmt":"2021-11-08T12:12:18","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=25463"},"modified":"2023-10-09T08:32:43","modified_gmt":"2023-10-09T12:32:43","slug":"from-transactional-to-transformational-5-steps-to-human-focused-fundraising","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/conferences\/from-transactional-to-transformational-5-steps-to-human-focused-fundraising\/","title":{"rendered":"From Transactional to Transformational: 5 Steps to Human-Focused Fundraising"},"content":{"rendered":"<div>\n <a href=\"https:\/\/vimeo.com\/635450094?\" allow=\"autoplay; fullscreen\" rel=\"lightbox\" data-rl_title=\"From Transactional to transformational\" data-rl_caption=\"5 steps to human focused fundraising\">\n\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/mallory-blog-header-1-1.jpg\" alt=\"From Transactional to transformational: 5 steps to human focused fundraising\" width=\"1200\" height=\"630\" class=\"alignnone size-full wp-image-28626\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/mallory-blog-header-1-1.jpg 1200w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/mallory-blog-header-1-1-300x158.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/mallory-blog-header-1-1-1024x538.jpg 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/mallory-blog-header-1-1-768x403.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/mallory-blog-header-1-1-100x53.jpg 100w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n\t\n\t<\/a>\n    <script type=\"application\/ld+json\">{\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"name\": \"From Transactional Fundraising to Transformational Fundraising\",\n    \"description\": \"Everyone has heard buzz about \u201ctransactional vs. transformational.\u201d In this session, Mallory is quick to myth-bust any misconceptions about this trope - <i>talking about money isn\u2019t what makes a donor relationship feel transactional, rather, it\u2019s acting like the money is all that matters<\/i>. Mallory explains that you can have a transactional conversation with a donor without even mentioning money - the difference lies in listening to them vs. actually hearing them.\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/1277828174-7ac5d7d842d397fcd57843cc8a53a4f4f9d9b5ea1d3856496_295x166\",\n    \"uploadDate\": \"2021-10-18 12:26:42\",\n    \"duration\": \"PT0H43M12S\",\n    \"embedUrl\": \"https:\/\/vimeo.com\/635450094\"\n    }<\/script>\n<\/div>\n<section>\n <a href=\"https:\/\/uploads.donorperfect.com\/pdf\/cnc21-mallory-workbook.pdf\" target=\"_blank\" rel=\"noopener\"> Download the workbook \u00bb <\/a>\n <br \/><br \/>\n<p>Everyone has heard buzz about \u201ctransactional vs. transformational.\u201d In this session, Mallory is quick to myth-bust any misconceptions about this trope &#8211; <i>talking about money isn\u2019t what makes a donor relationship feel transactional, rather, it\u2019s acting like the money is all that matters<\/i>. Mallory explains that you can have a transactional conversation with a donor without even mentioning money &#8211; the difference lies in listening to them vs. actually hearing them.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/mallory-blog-slide-image-1.jpg\" alt=\"Transactional vs Transformational fundraising comparison slide\" width=\"900\" height=\"509\" class=\"alignnone size-full wp-image-28224\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/mallory-blog-slide-image-1.jpg 900w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/mallory-blog-slide-image-1-300x170.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/mallory-blog-slide-image-1-768x434.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/mallory-blog-slide-image-1-100x57.jpg 100w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><br \/>So how do we combat \u201ctransactional\u201d and actually hear our donors?<\/p>\n<p><b>Mallory presents a fundamentally different way to show up as a fundraiser:<\/b><\/p>\n<ul>\n    <li>Understand that transactions aren\u2019t inherently bad &#8211; donors feel great about investing in a cause they care about &#8211; but keep your focus on the conversations leading up to the transaction, and commit to open and honest communication.<\/li>\n    <li>When speaking with your donors, listen to their motivations and goals instead of listening for data to enter into your CRM.<\/li>\n    <li>Be transparent and respectful by exploring mutually-beneficial opportunities that align with the goals of your organization.<\/li>\n<\/ul>\n<\/section>\n<section id=\"understand-your-donors\">\n<h2>Step 1: Understand your donors<\/h2>\n<ul>\n    <li>Activate empathy, not sympathy &#8211; put on \u201cdonor lenses\u201d<\/li>\n    <li>Release judgment and tunnel vision &#8211; enter with an open mind<\/li>\n    <li>Step out of the time scarcity mindset &#8211; be fully present<\/li>\n    <li>Get curious and go deeper &#8211; avoid generic questions<\/li>\n<\/ul>\n<aside class=\"bg_gray\">\n    <h3>For example, instead of asking \u201cwhat connects you to our mission,\u201d ask \u201cwhat problems in the world keep you up at night?\u201d<\/h3>\n<\/aside>\n<\/section>\n<section id=\"segment-your-donors\">\n<h2>Step 2: Segment your donors<\/h2>\n<p><b>Mallory explains how and why fundraisers should segment their donors by both persona AND alignment:<\/b><\/p>\n<ul>\n    <li><b>Persona<\/b> &#8211; Wear the right \u201clenses\u201d when you determine how you\u2019ll communicate with each persona. Look at their giving levels, frequency, and recency. Instead of sending one homogenous message, go deeper. What is their motivation and capacity to give? Focus on what your data tells you about your donors.<\/li>\n    <li><b>Alignment<\/b>&#8211; Understand how the donor aligns with your organization and highlight that in future communications. Specifically, look at their event attendance and campaigns funded to see how the donor aligns with your organization. What does their behavior tell you about them? Show them what your organization is doing to create the world or community you are both working toward.<\/li>\n<\/ul>\n<aside class=\"bg_gray col_2 vertical-align\">\n     <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/checklist-mockup-3-1.png\" alt=\"Your Data-Driven Donor Persona Checklist\" width=\"275\" height=\"290\" class=\"aligncenter size-full wp-image-25543\" \/>\n    <div>\n    <p>Mallory recommends DonorPerfect\u2019s <i>Data-Driven Persona Checklist<\/i> for session attendees.<\/p>\n     <a href=\"#form-id\">Download your copy \u00bb<\/a>\n    <\/div>\n<\/aside>\n<\/section>\n<section id=\"communicate-with-your-donors\">\n<h2>Step 3: Communicate with your donors<\/h2>\n<ul>\n    <li>Build community and belonging &#8211; let your audience self-identify as your people<\/li>\n    <li>Keep your community problem-aware &#8211; clarify core messaging<\/li>\n    <li>Make people feel hopeful and impactful &#8211; provide prompts to take action<\/li>\n<\/ul>\n<\/section>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\", \n  \"@type\": \"HowTo\", \n  \"name\": \"How to do Transformational Fundraising\",\n  \"description\": \"Everyone has heard buzz about \u201ctransactional fundraising vs. transformational fundraising.\u201d  Talking about money isn\u2019t what makes a donor relationship feel transactional, rather, it\u2019s acting like the money is all that matters. Learn how you can turn transactional conversations into transformation conversations, empowering donors \u2013 the difference lies in listening to them vs. actually hearing them.\",\n  \"image\": \"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/mallory-blog-slide-image.jpg\",\n  \"totalTime\": \"PT2M\",\n  \"estimatedCost\": {\n    \"@type\": \"MonetaryAmount\",\n    \"currency\": \"\",\n    \"value\": \"\"\n  },\n  \"step\": [{\n    \"@type\": \"HowToStep\",\n    \"text\": \"Activate empathy, not sympathy \u2013 put on \u201cdonor lenses\u201d\nRelease judgment and tunnel vision \u2013 enter with an open mind\nStep out of the time scarcity mindset \u2013 be fully present\nGet curious and go deeper \u2013 avoid generic questions\nFor example, instead of asking \u201cwhat connects you to our mission,\u201d ask \u201cwhat problems in the world keep you up at night?\u201d\",\n    \"name\": \"Understand your donors\",\n    \"url\": \"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/from-transactional-to-transformational-5-steps-to-human-focused-fundraising\/#understand-your-donors\"\n  },{\n    \"@type\": \"HowToStep\",\n    \"text\": \"Persona \u2013 Wear the right \u201clenses\u201d when you determine how you\u2019ll communicate with each persona. Look at their giving levels, frequency, and recency. Instead of sending one homogenous message, go deeper. What is their motivation and capacity to give? Focus on what your data tells you about your donors.\nAlignment\u2013 Understand how the donor aligns with your organization and highlight that in future communications. Specifically, look at their event attendance and campaigns funded to see how the donor aligns with your organization. What does their behavior tell you about them? Show them what your organization is doing to create the world or community you are both working toward.\",\n    \"name\": \"Segment your donors\",\n    \"url\": \"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/from-transactional-to-transformational-5-steps-to-human-focused-fundraising\/#segment-your-donors\"\n  },{\n    \"@type\": \"HowToStep\",\n    \"text\": \"Build community and belonging \u2013 let your audience self-identify as your people\nKeep your community problem-aware \u2013 clarify core messaging\nMake people feel hopeful and impactful \u2013 provide prompts to take action\",\n    \"name\": \"Communicate with your donors\",\n    \"url\": \"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/from-transactional-to-transformational-5-steps-to-human-focused-fundraising\/#communicate-with-your-donors\"\n  }]    \n}\n<\/script>\n<section>\n<h2>See what fundraisers are saying about this session<\/h2>\n<aside class=\"bg_gray\">\n    <p>\u201cGreat ways to pivot fundraising practices in this current climate.\u201d<\/p>\n    <p><b>-Jennifer, Hospice of Southern Illinois<\/b><\/p>\n        <script type=\"application\/ld+json\">\n    {\n     \"@context\": \"https:\/\/schema.org\/\",\n     \"@type\": \"Quotation\",\n     \"creator\": {\n      \"@type\": \"Person\",\n      \"name\": \"Jennifer\",\n      \"worksFor\": {    \n       \"@type\" : \"Organization\",\n       \"name\" : \"Hospice of Southern Illinois\"} \n      },\n      \"text\": \"Great ways to pivot fundraising practices in this current climate.\"\n    }\n    <\/script>\n<\/aside>\n<aside class=\"bg_gray\">\n    <p>\u201cLoved the flow of Mallory&#8217;s presentation, and it was so necessary to hear her perspective. We will definitely incorporate her recommendations.\u201d<\/p>\n    <p><b>-Andrea, Women to Women Mentoring<\/b><\/p>\n        <script type=\"application\/ld+json\">\n    {\n     \"@context\": \"https:\/\/schema.org\/\",\n     \"@type\": \"Quotation\",\n     \"creator\": {\n      \"@type\": \"Person\",\n      \"name\": \"Andrea\",\n      \"worksFor\": {    \n       \"@type\" : \"Organization\",\n       \"name\" : \"Women to Women Mentoring\"} \n      },\n      \"text\": \"Loved the flow of Mallory's presentation, and it was so necessary to hear her perspective. We will definitely incorporate her recommendations.\"\n    }\n    <\/script>\n<\/aside>\n<aside class=\"bg_gray\">\n    <p>\u201cWhat a ray of sunshine with so many key concepts to digest and put into action.\u201d<\/p>\n    <p><b>-Karen, Network for New Music<\/b><\/p>\n        <script type=\"application\/ld+json\">\n    {\n     \"@context\": \"https:\/\/schema.org\/\",\n     \"@type\": \"Quotation\",\n     \"creator\": {\n      \"@type\": \"Person\",\n      \"name\": \"Karen\",\n      \"worksFor\": {    \n       \"@type\" : \"Organization\",\n       \"name\" : \"Network for New Music\"} \n      },\n      \"text\": \"What a ray of sunshine with so many key concepts to digest and put into action.\"\n    }\n    <\/script>\n<\/aside>\n<aside class=\"bg_gray\">\n    <p>\u201cI already wish that this was a week-long event from Monday through Friday! There is so much useful information. I have been fundraising for 20+ years and it is always exciting to learn and apply new information and also to have refreshers!!!\u201d<\/p>\n    <p><b>-Black Doctors Consortium<\/b><\/p>\n<\/aside>\n<aside class=\"bg_gray\">\n    <p>\u201cMallory reinforced the primary axioms of philanthropy with very practical considerations. Nothing is more attractive than, \u2018and here&#8217;s HOW to do it.\u2019 I see that as a particularly effective formula. Very well done &#8230; with extraordinary energy and enthusiasm. In addition, Mallory&#8217;s witness to her own experience completely humanized and drew her audience in. If it is a calculated technique &#8211; I love it.\u201d<\/p>\n    <p><b>-James, Pioneer Academics<\/b><\/p>\n        <script type=\"application\/ld+json\">\n    {\n     \"@context\": \"https:\/\/schema.org\/\",\n     \"@type\": \"Quotation\",\n     \"creator\": {\n      \"@type\": \"Person\",\n      \"name\": \"James\",\n      \"worksFor\": {    \n       \"@type\" : \"Organization\",\n       \"name\" : \"Pioneer Academics\"} \n      },\n      \"text\": \"Mallory reinforced the primary axioms of philanthropy with very practical considerations. Nothing is more attractive than, \u2018and here's HOW to do it.\u2019 I see that as a particularly effective formula. Very well done ... with extraordinary energy and enthusiasm. In addition, Mallory's witness to her own experience completely humanized and drew her audience in. If it is a calculated technique - I love it.\"\n    }\n    <\/script>\n<\/aside>\n<aside class=\"bg_gray\">\n    <p>\u201cI appreciate Mallory&#8217;s confidence and expertise. Thank you for making clear the need to talk about money. Talk to the donor about their impact. Every communication should have a purpose; don&#8217;t just email a newsletter because it&#8217;s been a month since the last one.\u201d<\/p>\n    <p><b>-Kathy, CASA of St. Louis<\/b><\/p>\n        <script type=\"application\/ld+json\">\n    {\n     \"@context\": \"https:\/\/schema.org\/\",\n     \"@type\": \"Quotation\",\n     \"creator\": {\n      \"@type\": \"Person\",\n      \"name\": \"Kathy\",\n      \"worksFor\": {    \n       \"@type\" : \"Organization\",\n       \"name\" : \"CASA of St. Louis\"} \n      },\n      \"text\": \"I appreciate Mallory's confidence and expertise. Thank you for making clear the need to talk about money. Talk to the donor about their impact. Every communication should have a purpose; don't just email a newsletter because it's been a month since the last one.\"\n    }\n    <\/script>\n<\/aside>\n<aside class=\"bg_gray\">\n    <p>\u201cGood presentation to be reminded of how to connect with your donors and ways to improve.\u201d<\/p>\n    <p><b>-Sarah, St. Mary\u2019s Episcopal Church Jacksonville<\/b><\/p>\n        <script type=\"application\/ld+json\">\n    {\n     \"@context\": \"https:\/\/schema.org\/\",\n     \"@type\": \"Quotation\",\n     \"creator\": {\n      \"@type\": \"Person\",\n      \"name\": \"Sarah\",\n      \"worksFor\": {    \n       \"@type\" : \"Organization\",\n       \"name\" : \"St. Mary\u2019s Episcopal Church Jacksonville\"} \n      },\n      \"text\": \"Good presentation to be reminded of how to connect with your donors and ways to improve.\"\n    }\n    <\/script>\n<\/aside>\n<aside class=\"bg_gray\">\n    <p>\u201cMallory was energetic and drove home how important it is to be empathic, align and provide hope for our donors.\u201d<\/p>\n    <p><b>-Tina, Rowan College at Burlington County<\/b><\/p>\n        <script type=\"application\/ld+json\">\n    {\n     \"@context\": \"https:\/\/schema.org\/\",\n     \"@type\": \"Quotation\",\n     \"creator\": {\n      \"@type\": \"Person\",\n      \"name\": \"Tina\",\n      \"worksFor\": {    \n       \"@type\" : \"Organization\",\n       \"name\" : \"Rowan College at Burlington County\"} \n      },\n      \"text\": \"Mallory was energetic and drove home how important it is to be empathic, align and provide hope for our donors.\"\n    }\n    <\/script>\n<\/aside>\n<aside class=\"bg_gray\">\n    <p>\u201cMallory knew her audience &#8211; thanks for a great presentation. Lots of information to use as we move into our major donor EOY campaign. People take action when they feel hopeful. Hope drives motivation up!\u201d<\/p>\n    <p><b>-Kimberly, Greenville Literacy Association<\/b><\/p>\n    <script type=\"application\/ld+json\">\n    {\n     \"@context\": \"https:\/\/schema.org\/\",\n     \"@type\": \"Quotation\",\n     \"creator\": {\n      \"@type\": \"Person\",\n      \"name\": \"Kimberly\",\n      \"worksFor\": {    \n       \"@type\" : \"Organization\",\n       \"name\" : \"Greenville Literacy Association\"} \n      },\n      \"text\": \"Mallory knew her audience - thanks for a great presentation. Lots of information to use as we move into our major donor EOY campaign. People take action when they feel hopeful. Hope drives motivation up!\"\n    }\n    <\/script>\n<\/aside>\n<\/section>\n<section id=\"form-id\">\n<h2 class=\"center\">Your Data-Driven Persona Checklist<\/h2>\n <script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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enctype='multipart\/form-data' target='gform_ajax_frame_12' id='gform_12' class='Persona_Checklist' action='\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/25463#gf_12' data-formid='12' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"188\" \/>\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_12' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_12_1\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_12_1'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='first_name' name='input_1' id='input_12_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_12_2\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_12_2'>Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='last_name' name='input_2' id='input_12_2' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_12_3\" class=\"gfield gfield--type-email gfield--width-full input-field validate gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_12_3'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input data-parameter='email' name='input_3' id='input_12_3' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_12_4\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_12_4'>Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='organization' name='input_4' id='input_12_4' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_12_7\" class=\"gfield gfield--type-select gfield--width-full select-field role-field select-display field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_12_7'>Role (Optional)<\/label><div class='ginput_container ginput_container_select'><select data-parameter='role' name='input_7' id='input_12_7' class='large gfield_select'     aria-invalid=\"false\" ><option value=''  selected>Please choose an option<\/option><option value='Development Director' >Development Director<\/option><option value='Fundraising Assistant' >Fundraising Assistant<\/option><option value='Executive\/Board Member' >Executive\/Board Member<\/option><option value='Volunteer' >Volunteer<\/option><option value='Communications' >Communications<\/option><option value='I do it all!' >I do it all!<\/option><\/select><\/div><\/div><div id=\"field_12_17\" class=\"gfield gfield--type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_12_17'>Interested in DonorPerfect?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='software_interest' name='input_17' id='input_12_17' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='No' >No<\/option><option value='No, I am a current DonorPerfect client' >No, I am a current DonorPerfect client<\/option><option value='Yes' >Yes<\/option><\/select><\/div><\/div><div id=\"field_12_6\" class=\"gfield gfield--type-select gfield--width-full select-field select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_12_6'>Number of Constituents<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='number_of_constituents' name='input_6' id='input_12_6' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='0 - 500' >0 - 500<\/option><option value='501 - 1,000' >501 - 1,000<\/option><option value='1,001 - 2,500' >1,001 - 2,500<\/option><option value='2,501 - 6,000' >2,501 - 6,000<\/option><option value='6,001 - 20,000' >6,001 - 20,000<\/option><option value='20,001 - 50,000' >20,001 - 50,000<\/option><option value='50,001 - 100,000' >50,001 - 100,000<\/option><option value='100,001 - 200,00' >100,001 - 200,00<\/option><option value='200,001+' >200,001+<\/option><option value='Other' >Other<\/option><option value='Unknown' >Unknown<\/option><\/select><\/div><\/div><div id=\"field_12_5\" class=\"gfield gfield--type-select gfield--width-full select-field select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_12_5'>State\/Province<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='state_province' name='input_5' id='input_12_5' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='Other' >Other<\/option><option value='AB' >AB<\/option><option value='AK' >AK<\/option><option value='AL' >AL<\/option><option value='AR' >AR<\/option><option value='AZ' >AZ<\/option><option value='BC' >BC<\/option><option value='CA' >CA<\/option><option value='CO' >CO<\/option><option value='CT' >CT<\/option><option value='DC' >DC<\/option><option value='DE' >DE<\/option><option value='FL' >FL<\/option><option value='GA' >GA<\/option><option value='HI' >HI<\/option><option value='IA' >IA<\/option><option value='ID' 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>OR<\/option><option value='PA' >PA<\/option><option value='PE' >PE<\/option><option value='PR' >PR<\/option><option value='QC' >QC<\/option><option value='RI' >RI<\/option><option value='SC' >SC<\/option><option value='SD' >SD<\/option><option value='SK' >SK<\/option><option value='TN' >TN<\/option><option value='TX' >TX<\/option><option value='UT' >UT<\/option><option value='VA' >VA<\/option><option value='VI' >VI<\/option><option value='VT' >VT<\/option><option value='WA' >WA<\/option><option value='WI' >WI<\/option><option value='WV' >WV<\/option><option value='WY' >WY<\/option><option value='YT' >YT<\/option><\/select><\/div><\/div><div id=\"field_12_11\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input data-parameter='product_detail' name='input_11' id='input_12_11' type='hidden' 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);\n<\/script>\n\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Download the workbook \u00bb Everyone has heard buzz about \u201ctransactional vs. transformational.\u201d In this session, Mallory is quick to myth-bust any misconceptions about this trope &#8211; talking about money isn\u2019t what makes a donor relationship feel transactional, rather, it\u2019s acting like the money is all that matters. Mallory explains that you can have a transactional [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":25464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"2normal","fifu_image_url":"","fifu_image_alt":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[13,91,4,109],"tags":[],"sw-content-theme":[],"sw-feature":[],"sw-persona":[],"sw-sector":[],"class_list":["post-25463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conferences","category-donorperfect-community-network-conference","category-fundraising-software","category-featured"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Transactional Fundraising to Transformational Fundraising<\/title>\n<meta name=\"description\" content=\"Everyone has heard buzz about \u201ctransactional fundraising vs. transformational fundraising.\u201d This video busts misconceptions about the topic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/conferences\/from-transactional-to-transformational-5-steps-to-human-focused-fundraising\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Transactional Fundraising to Transformational Fundraising\" \/>\n<meta property=\"og:description\" content=\"Everyone has heard buzz about \u201ctransactional fundraising vs. 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