{"id":25590,"date":"2022-01-12T12:49:43","date_gmt":"2022-01-12T16:49:43","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=25590"},"modified":"2024-06-24T16:31:19","modified_gmt":"2024-06-24T20:31:19","slug":"5-ways-to-transform-your-donor-base-into-a-close-knit-community","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/donor-management-software\/5-ways-to-transform-your-donor-base-into-a-close-knit-community\/","title":{"rendered":"5 Ways to Transform Your Donor Base into a Close-Knit Community"},"content":{"rendered":"

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Fundraising is in the middle of a paradigm shift. For a long time, fundraisers have relied on donor-centric strategies that focus on their organization\u2019s interpersonal relationship with a donor and speak to the personal reasons a donor gives. With new generations of donors springing to action in recent years, they bring with them a new motivation to give: they are more cause-driven than they are loyal to any one organization, and they want to be part of something bigger than themselves.<\/p>\n

How do you motivate these givers? It\u2019s all about embracing transformational fundraising<\/a>, which naturally lends itself to donor retention<\/a>. Here are five ways to incorporate this strategy into your fundraising for the most impact.<\/p>\n

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Build on your foundational donor data<\/h2>\n

Which types of donors are inspired by your cause? By using your data to develop defined donor groups, you can tailor your messaging to resonate with more people like them! With donor research tools like DonorPerfect Insights<\/a>, you can get a snapshot of your donor base that uncovers useful details about your donors that you can use to help shape each group you\u2019ll make your appeals to. Some demographics in the report include:<\/p>\n