{"id":25862,"date":"2022-09-07T07:19:29","date_gmt":"2022-09-07T11:19:29","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=25862"},"modified":"2023-08-23T16:35:21","modified_gmt":"2023-08-23T20:35:21","slug":"how-to-create-actionable-giving-tuesday-communications","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/givingtuesday\/how-to-create-actionable-giving-tuesday-communications\/","title":{"rendered":"How to Create Actionable Giving Tuesday Communications"},"content":{"rendered":"<section>\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-22-blog-2-image-1.png\" alt=\"How to Create Actionable Giving Tuesday Communications (With Insight from Fellow Fundraisers!)\" width=\"1200\" height=\"356\" class=\"aligncenter size-full wp-image-27872\" \/>\n<p>We know that many fundraisers are one-person bands, or only have a few hands on deck to write Giving Tuesday communications. But the beauty of Giving Tuesday &#8211; besides worldwide generosity &#8211; is that you get to choose what your participation looks like.\n<\/p>\n<p>You know your nonprofit&#8217;s workflow better than anyone, so feel free to self-select the Giving Tuesday roles and tasks below that best apply to you. (And remember, you can delegate many of these tasks to <a href=\"\/nonprofit-technology-blog\/fundraising-software\/6-no-sweat-automation-tips-to-make-your-fundraising-communications-a-breeze\/\">DonorPerfect\u2019s automation tools<\/a> instead!)<\/p>\n<aside class=\"bg_gray\">\n<p>To provide you with best practices, DonorPerfect sat down with organizations that have seen success with their Giving Tuesday communications.<\/p>\n<p>\u201cIt doesn&#8217;t have to be complicated or overthought. I think sometimes people are intimidated by participating in Giving Tuesday, but it&#8217;s such an easy way to engage donors and your community, especially when they&#8217;re in that giving spirit.\u201d <br \/>&#8211; Elodie, Communications Manager<\/p>\n<\/aside>\n<h3>Who will be involved in Phase 2 of your GivingTuesday journey:<\/h3>\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-22-blog-2-image2.png\" alt=\"How to Create Actionable Giving Tuesday Communications (With Insight from Fellow Fundraisers!) - Who will be involved in Phase 2 of your GivingTuesday journey: Communicator and Networker\" width=\"1200\" height=\"315\" class=\"aligncenter size-full wp-image-27873\" \/>\n<\/section>\n<section class=\"content-section\">\n<h2>4 Role-Based Steps for Giving Tuesday Content<\/h2>\n<header data-toc-tag=\"Communicate your theme\"><h3>Step #1: Communicate your theme through your Giving Tuesday form<\/h3><\/header>\n<header data-toc-subtag=\"Create the content that will live on your form.\"><p><b>Communicator: Create the content that will live on your Giving Tuesday form.<\/b><\/p><\/header>\n<ul>\n    <li>Choose a title for your <a href=\"\/nonprofit-technology-blog\/givingtuesday\/fundraising-ideas-for-your-giving-tuesday-donation-page\/\">Giving Tuesday form<\/a> that matches your campaign theme.<\/li>\n    <li>Write a one-paragraph description of your campaign and what it will achieve.<\/li>\n    <li>Consider creating <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Using-Impact-Statements-on-DonorPerfect-Donation-Forms-BETA\" target=\"_blank\" rel=\"noopener\">giving levels<\/a> based on donor size and impact. Ex. \u201cSanta\u2019s helper\u201d level: A $20 donation buys a family\u2019s Christmas tree.<\/li>\n    <ul>\n        <li>Use amounts that are appropriate for your small, medium, and large donor levels. If you\u2019re not sure, look at <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Solicitation-Analysis-Report\" target=\"_blank\" rel=\"noopener\">historical data<\/a> to see how much each group typically gives on Giving Tuesday.<\/li>\n    <\/ul>\n    <li>Consider messaging for <a href=\"\/factsheets\/donorperfect-tributes\/\" target=\"_blank\" rel=\"noopener\">tribute donations<\/a> in memory or celebration of a loved one.<\/li>\n    <li>Choose images or graphics that illustrate your theme and message. Ex. A photo of your staff in action, or a beneficiary receiving love and care.<\/li>\n<\/ul>\n<header data-toc-subtag=\"Decide how the form will be promoted.\"><p><b>Networker: Decide how the Giving Tuesday form will be promoted.<\/b><\/p><\/header>\n<ul>\n    <li>Assess matching and <a href=\"\/nonprofit-technology-blog\/fundraising-software\/how-donorperfect-helps-you-find-and-engage-major-donors\/\">major gift interest<\/a> in the campaign. Determine if a major donor would be willing to partner with you to maximize the impact of smaller gifts<\/li>\n    <ul>\n        <li>Leverage your network &#8211; talk to alumni, board members, partner organizations, local government, industry-specific outlets, and friends.<\/li>\n    <\/ul>\n    <li>Consider a <a href=\"\/nonprofit-technology-blog\/fundraising-software\/how-to-host-a-wildly-successful-fundraising-event-on-a-limited-budget\/\">giving contest<\/a> with a <a href=\"\/integrations\/online-fundraising\/dp-giving-meter\/\">goal meter<\/a> to display progress on Giving Tuesday.<\/li>\n    <li>Consider appointing <a href=\"\/factsheets\/crowdfunding\/\" target=\"_blank\" rel=\"noopener\">social media ambassadors<\/a> to create their own crowdfunding pages on Giving Tuesday.<\/li>\n<\/ul>\n<aside class=\"bg_gray\">\n<p>\u201cWe create a special donation page for Giving Tuesday and put fliers with QR codes in our lobby and volunteer break rooms, so people can scan and pull up the page real quick.\u201d <br \/>&#8211; Elodie, Communications Manager<\/p>\n<p>\u201cWe were mostly working on crowdfunding for Giving Tuesday, so we started with our volunteers and our advocates that we already had segmented in our DonorPerfect database. We created the email template ahead of time to get them involved starting November 1st.\u201d <br \/>&#8211; Alyssa, Executive Director<\/p>\n<\/aside>\n<\/section>\n<section class=\"content-section\">\n<header data-toc-tag=\"Communicate the impact of your campaign\"><h3>Step #2: Communicate the impact of your Giving Tuesday campaign<\/h3><\/header>\n<header data-toc-subtag=\"Create short, shareable impact stories\"><p><b>Communicator: Create short, shareable impact stories that fit your overall theme.<\/b><\/p><\/header>\n<ul>\n    <li>Write or repurpose short descriptions for each giving level &#8211; tell them details about their donation amount that will make their heart happy. What will it do?<\/li>\n    <li>Write or repurpose bite-sized <a href=\"\/landing\/utm\/donorperfect-conference\/\" target=\"_blank\" rel=\"noopener\">impact stories<\/a> for social media graphics, postcards, and more. Keep it to a few sentences, but include a beginning, middle, and end to bring it full circle. Ex. A beneficiary\u2019s success story.<\/li>\n    <ul>\n        <li>If you don\u2019t have impact stories written, recorded, or in memory, try talking to a few constituents and team members, or ask them to record a video.<\/li>\n    <\/ul>\n<\/ul>\n<header data-toc-subtag=\"Share impact stories and goals across your network\"><p><b>Networker: Share impact stories and campaign goals across your network.<\/b><\/p><\/header>\n<ul>\n    <li>Call, <a href=\"\/integrations\/email-marketing\/dp-text\/\">text<\/a>, <a href=\"\/integrations\/email-marketing\/constant-contact\/\">email<\/a>, and meet with partners, donors, and community members to explain the urgency, recency, or relevancy of your Giving Tuesday campaign.<\/li>\n    <li><a href=\"\/nonprofit-technology-blog\/fundraising-software\/release-announcement-stay-on-top-of-donor-outreach\/\">Schedule donor outreach<\/a> with major players and tag in team members to help.<\/li>\n<\/ul>\n<aside class=\"bg_gray\">\n<p>\u201cDonorPerfect makes it easy with <a href=\"\/factsheets\/custom-calculated-fields\/\" target=\"_blank\" rel=\"noopener\">calculated fields<\/a> for each Giving Tuesday, so we&#8217;ll pull donors\u2019 last three or so years of Giving Tuesday history, and then we split them up and have our board contact people. We give them a script to say, \u2018Hey, we saw you gave $1,000 last year. Is there any way you could do $1,250 this year?\u201d <br \/>&#8211; Alexis, Development Assistant<\/p>\n<p><b>Hint:<\/b> This is where your impact stories come in! Demonstrate why donors should upgrade their gift. What opportunities are just out of reach via their previous donation amount? <br \/>\n<a href=\"\/landing\/utm\/donorperfect-conference\/\" target=\"_blank\" rel=\"noopener\">Check out sessions from our nonprofit storytelling conference &gt;&gt;<\/a><\/p>\n<\/aside>\n<\/section>\n<section class=\"content-section\">\n<header data-toc-tag=\"Create hype around your campaign\"><h3>Step #3: Create hype around your Giving Tuesday campaign<\/h3><\/header>\n<header data-toc-subtag=\"Create reminders to promote the campaign.\"><p><b>Communicator: Create Giving Tuesday reminders to promote the campaign.<\/b><\/p><\/header>\n<ul>\n    <li>Create tailored messaging for each <a href=\"\/nonprofit-technology-blog\/fundraising-software\/nonprofit-email-marketing-donorperfect\/\">donor segment<\/a> you are targeting. Ex. Emails to last year\u2019s Giving Tuesday donors will include appreciation for last year\u2019s gift.<\/li>\n    <li>Write or repurpose <a href=\"\/giving-tuesday\/template-kits\/\">email content for your campaign reminders.<\/a><\/li>\n    <ul>\n        <li>Try to use the same template, but change subject lines and small details within the copy, such as \u201cwe\u2019re one week away\u201d or \u201cwe\u2019re one day away\u201d to keep recipients engaged.<\/li>\n    <\/ul>\n<\/ul>\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-22-blog-2-image3.png\" alt=\"How to Create Actionable Giving Tuesday Communications (With Insight from Fellow Fundraisers!) Giving Tuesday Month of Recommended touchpoints\" width=\"1200\" height=\"315\" class=\"aligncenter size-full wp-image-27874\" \/>\n<header data-toc-subtag=\"Send reminders\"><p><b>Networker: Send Giving Tuesday reminders to promote the campaign.<\/b><\/p><\/header>\n<ul>\n    <li>Share campaign reminders with your network. Let people know they have a very limited amount of time to take action. Highlight ways to get involved.<\/li>\n    <ul>\n        <li>Be sure to link to your donation page, share photos, and use the #GivingTuesday hashtag, or one that matches your campaign theme.<\/li>\n    <\/ul>\n<\/ul>\n<aside class=\"bg_gray\">\n<p>\u201cI duplicate the same email message (through Constant Contact) and the only thing I&#8217;ll change is a little note at the top that&#8217;s tailored, so it really doesn&#8217;t need to be too complicated or time-consuming. It makes such a big difference in the response.\u201d <br \/>&#8211; Elodie, Communications Manager<\/p>\n<p>Need help crafting your Giving Tuesday emails?<br \/>\n<b>Read our new guide:<\/b> <a href=\"\/nonprofit-technology-blog\/givingtuesday\/giving-tuesday-goals\/\">Giving Tuesday Email Strategy Tools &amp; Timeline!<\/a><\/p>\n<\/aside>\n<\/section>\n<section class=\"content-section\">\n<header data-toc-tag=\"Consider the copy you\u2019ll need\"><h3>Step #4: Consider the copy you\u2019ll need to update &amp; steward donors<\/h3><\/header>\n<header data-toc-subtag=\"Develop content for goal updates\"><p><b>Communicator: Develop content for Giving Tuesday goal updates.<\/b><\/p><\/header>\n<ul>\n<li>Create <a href=\"\/giving-tuesday\/template-kits\/\" target=\"_blank\" rel=\"noopener\">goal updates and reminders<\/a> to use throughout Giving Tuesday.<\/li>\n    <ul>\n        <li>It doesn\u2019t hurt to use a template or to brainstorm subject lines in advance. Ex. \u201cWe\u2019re $1,000 shy of crushing our Giving Tuesday goal! Can you help?\u201d<\/li>\n    <\/ul>\n<\/ul>\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-22-blog-2-image4.png\" alt=\"How to Create Actionable Giving Tuesday Communications (With Insight from Fellow Fundraisers!) - Giving Tuesday day off recommended touchpoints\" width=\"1192\" height=\"313\" class=\"aligncenter size-full wp-image-27875\" \/>\n<header data-toc-subtag=\"Make each donor group feel special.\"><p><b>All roles: Determine your plan to make each donor group feel special.<\/b><\/p><\/header>\n<ul>\n<li>Which donors or donor groups will get handwritten notes or personalized videos? Will you be sending thank-yous en masse, individually, or both?<\/li>\n    <ul>\n    <li>Again, it doesn\u2019t hurt to use a thank-you template that you can quickly customize for different situations when Giving Tuesday is over.<\/li>\n    <\/ul>\n<\/ul>\n<aside class=\"bg_gray\">\n<p>\u201cRemember, to personalize your emails and thank-yous &#8211; with or without using a template &#8211; you can use DonorPerfect to <a href=\"\/growth-tracks\/integrated-email-marketing\/\">add information from donor records to the body of your emails<\/a>, such as their gift amount or salutation. You can even create your own data fields with donor information that\u2019s specific to your mission, like team names for bowling events!\u201d <br \/>&#8211; Elodie, Communications Manager<\/p>\n<\/aside>\n<p>If you found this guide helpful, we recommend <b>reading our checklist for the third phase of Giving Tuesday, executing and stewarding,<\/b> on the DonorPerfect nonprofit technology blog. If you\u2019d like to manage your Giving Tuesday campaign with one master checklist, we invite you to download the <b>Giving Tuesday Cheat Sheet<\/b> for your organization!<\/p>\n<aside id=\"form\" class=\"bg_gray center\">\n    <div id=\"gt-cheatsheet-form\">\n<h2>Get your Giving Tuesday Cheat Sheet<\/h2>\n    <script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework gt_2022_cheatsheet_wrapper generic_whitepaper_wrapper' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_71' style='display:none'><div id='gf_71' class='gform_anchor' tabindex='-1'><\/div><form data-confirmation-type=\"message\" method='post' enctype='multipart\/form-data' target='gform_ajax_frame_71' id='gform_71' class='gt_2022_cheatsheet generic_whitepaper' action='\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/25862#gf_71' data-formid='71' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"175\" \/>\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_71' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_71_1\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_71_1'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='first_name' name='input_1' id='input_71_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_71_2\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_71_2'>Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='last_name' name='input_2' id='input_71_2' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_71_3\" class=\"gfield gfield--type-email gfield--width-full input-field validate gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_71_3'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input data-parameter='email' name='input_3' id='input_71_3' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_71_4\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_71_4'>Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='organization' name='input_4' id='input_71_4' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_71_7\" class=\"gfield gfield--type-select gfield--width-full select-field role-field select-display field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_71_7'>Role (Optional)<\/label><div class='ginput_container ginput_container_select'><select data-parameter='role' name='input_7' id='input_71_7' class='large gfield_select'     aria-invalid=\"false\" ><option value=''  selected>Please choose an option<\/option><option value='Development Director' >Development Director<\/option><option value='Fundraising Assistant' >Fundraising Assistant<\/option><option value='Executive\/Board Member' >Executive\/Board Member<\/option><option value='Volunteer' >Volunteer<\/option><option value='Communications' >Communications<\/option><option value='I do it all!' >I do it all!<\/option><\/select><\/div><\/div><div id=\"field_71_17\" class=\"gfield gfield--type-select gfield--width-full gf_software_interest select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_71_17'>Interested in DonorPerfect?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='software_interest' name='input_17' id='input_71_17' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='No' >No<\/option><option value='No, I am a current DonorPerfect client' >No, I am a current DonorPerfect client<\/option><option value='Yes' >Yes<\/option><\/select><\/div><\/div><div id=\"field_71_6\" class=\"gfield gfield--type-select gfield--width-full gf_number_of_constituents select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_71_6'>Number of Constituents<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='number_of_constituents' name='input_6' id='input_71_6' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='0 - 500' >0 - 500<\/option><option value='501 - 1,000' >501 - 1,000<\/option><option value='1,001 - 2,500' >1,001 - 2,500<\/option><option value='2,501 - 6,000' >2,501 - 6,000<\/option><option value='6,001 - 20,000' >6,001 - 20,000<\/option><option value='20,001 - 50,000' >20,001 - 50,000<\/option><option value='50,001 - 100,000' >50,001 - 100,000<\/option><option value='100,001 - 200,00' >100,001 - 200,00<\/option><option value='200,001+' >200,001+<\/option><option value='Other' >Other<\/option><option value='Unknown' >Unknown<\/option><\/select><\/div><\/div><div id=\"field_71_5\" class=\"gfield gfield--type-select gfield--width-full gf_state_province select-display gfield_contains_required field_sublabel_below gfield--no-description 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