{"id":25875,"date":"2022-09-12T09:21:00","date_gmt":"2022-09-12T13:21:00","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=25875"},"modified":"2024-07-15T09:57:27","modified_gmt":"2024-07-15T13:57:27","slug":"giving-tuesday-monthly-giving","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/givingtuesday\/giving-tuesday-monthly-giving\/","title":{"rendered":"How to Maximize Monthly Giving on Giving Tuesday"},"content":{"rendered":"<p>Recurring gifts are the most effective and effortless way to retain donor support beyond Giving Tuesday. During the year-end giving season, many fundraisers launch a <a href=\"\/nonprofit-technology-blog\/donor-management-software\/how-to-start-a-monthly-giving-program-in-5-simple-steps\/\">monthly giving program<\/a> to make sure their efforts are organized and measurable, especially when working toward a Giving Tuesday goal.<\/p>\n<p>Nonprofits that create a <a href=\"\/monthly-giving\/\">monthly giving<\/a> program through DonorPerfect have an average <a href=\"\/donor-retention\/\">donor retention<\/a> rate of 90%.<\/p>\n<section class=\"content-section\">\n<header data-toc-tag=\"Why monthly giving for Giving Tuesday?\"><h2>Why monthly giving for Giving Tuesday?<\/h2><\/header>\n<p>The Giving Tuesday heyday mostly happens online, specifically on social media. The movement has its own hashtag, connecting 35 million people and 80 countries worldwide. The givers that will be seeing your Giving Tuesday posts are already perfect candidates for a <a href=\"\/monthly-giving\/\">monthly giving<\/a> program.<\/p>\n<p>Through recurring giving, Generations Y and Z can make an impact while working within the financial constraints associated with starting their careers. They prefer to show their support in smaller amounts over time, rather than a lump sum or upfront commitment. More than half of millennials (<a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/\" target=\"_blank\" rel=\"noopener\">52%<\/a>) are more likely to give monthly over a large one-time donation.<\/p>\n<header data-toc-subtag=\"The takeaway\"><h3>The takeaway<\/h3><\/header>\n<p>Getting monthly donors in the door is more important than the amount they initially pledge to give. Imagine gaining 100 new monthly donors on Giving Tuesday at $2-$5 each &#8211; that&#8217;s an extra $2,400-$6,000 per year. Plus, as younger donors get more comfortable financially, they can allot more of their budget to your cause.<\/p>\n<aside class=\"bg_gray\">\n<p><b>Don&#8217;t have a monthly giving program yet?<\/b><\/p>\n<p>Download our free <a href=\"\/whitepapers\/generic\/the-monthly-giving-communications-template-kit\/\" target=\"_blank\" rel=\"noopener\">Monthly Giving Starter Kit<\/a> with everything you need to accept recurring donations on Giving Tuesday and grow your program moving forward. You may also want to check out <a href=\"\/nonprofit-technology-blog\/donor-management-software\/how-to-start-a-monthly-giving-program-in-5-simple-steps\/\">How to Start a Monthly Giving Program in 5 Simple Steps &gt;&gt;<\/a><\/p>\n<\/aside>\n<\/section>\n<section class=\"content-section\">\n<header data-toc-tag=\"5 Ways to Promote Monthly Giving\"><h2>5 Ways to Promote Monthly Giving on Giving Tuesday<\/h2><\/header>\n<header data-toc-subtag=\"Have a plan to process gifts and measure progress\"><h3>1. Have a plan to process gifts and measure progress.<\/h3><\/header>\n<p>The best case scenario for measuring <a href=\"\/monthly-giving\/\">monthly giving<\/a> success is that your <a href=\"\/fundraising-software\/online-fundraising-suite\/\">fundraising system integrates with your payment processing tools<\/a>. That way, all of your donors&#8217; gift and payment details will be automatically stored safely in your database for reporting, and their recurring pledges will be automatically processed using the information on file. With <a href=\"\/integrations\/payment-processing\/donorperfect-payment-services\/\">DonorPerfect Payment Services<\/a>, for example, your <a href=\"\/monthly-giving\/\">monthly giving<\/a> data flows into your database and onto your <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Monthly-Giving-Dashboard\" target=\"_blank\" rel=\"noopener\">Monthly Giving Dashboard<\/a> to produce analytics.<\/p>\n<p>An integrated solution will also allow you to set up <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Automatic-Monthly-Giving-Receipts\" target=\"_blank\" rel=\"noopener\">automatic gift acknowledgments<\/a> each time their recurring gift is processed, and schedule impact updates and thank-yous when appropriate.<\/p>\n<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old5-3-1.jpg\" alt=\"Example of Monthly Giving Batch Details window in DonorPerfect, with a table and other details depicted.\" width=\"1000\" height=\"400\" class=\"aligncenter wp-image-28542 size-full\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old5-3-1.jpg 1000w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old5-3-1-300x120.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old5-3-1-768x307.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old5-3-1-100x40.jpg 100w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<aside class=\"bg_gray\">\n<p><b>More support:<\/b> <a href=\"\/nonprofit-technology-blog\/monthly-giving\/measure-monthly-giving-impact\/\">How to Measure the Success of Your Monthly Giving Program &gt;&gt;<\/a><\/p>\n<p><b>For DonorPerfect users:<\/b><br \/>\n<a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/7-Best-Practices-for-Automatic-Monthly-Giving\" target=\"_blank\" rel=\"noopener\">7 Best Practices for Automatic Monthly Giving &gt;&gt;<\/a><br \/>\n<a href=\"\/nonprofit-technology-blog\/donorperfect\/monthly-giving-reports\/\">How to Use Your Monthly Giving Dashboard &gt;&gt;<\/a><\/p>\n<\/aside>\n<header data-toc-subtag=\"Set monthly gift levels with relatable terms\"><h3>2. Set monthly gift levels with relatable terms.<\/h3><\/header>\n<p>On your Giving Tuesday form, make sure your <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Using-Impact-Statements-on-DonorPerfect-Donation-Forms-BETA\" target=\"_blank\" rel=\"noopener\">messaging<\/a> shows them &#8211; in terms that they can relate to &#8211; that they can make a difference, and their donation does matter, no matter how small. Since Giving Tuesday is only 24 hours long, focus on their daily habits or expenses. For example: &#8220;Skip today&#8217;s latte and save a shelter animal.&#8221;<\/p>\n<p>Erica Waasdorp, author of <i><a href=\"\/monthly-giving\/\">Monthly Giving<\/a>: The Sleeping Giant<\/i>, recommends using one-third of your average annual gift as your monthly ask. Our data shows that the median one-time gift amount is $50, so your Giving Tuesday ask might be something like $17 a month.<\/p>\n<p>Keep in mind that this method can be applied to specific donor groups to develop a range of <a href=\"\/monthly-giving\/\">monthly giving<\/a> levels that resonate with smaller Giving Tuesday donors. You can find the median one-time gift amount for different donor groups to tailor your asks to their financial needs.<\/p>\n<aside class=\"bg_gray\">\n<p><b>Support for DonorPerfect Classic Forms:<\/b><br \/>\n<a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/How-to-Adjust-the-Giving-Levels-on-Your-Online-Donation-Form\" target=\"_blank\" rel=\"noopener\">How to Adjust the Giving Levels on Your Online Donation Form &gt;&gt;<\/a><br \/>\n<a href=\"\/nonprofit-technology-blog\/givingtuesday\/fundraising-ideas-for-your-giving-tuesday-donation-page\/\">Fundraising Ideas for Your Giving Tuesday Donation Page &gt;&gt;<\/a><br \/>\n<a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Asking-Monthly-Donors-to-Upgrade\" target=\"_blank\" rel=\"noopener\">Asking Monthly Donors to Upgrade Their Gift &gt;&gt;<\/a><br \/>\n<a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Donor-Recognition-Report-Article\" target=\"_blank\" rel=\"noopener\">Reporting on Donors by Giving Level &gt;&gt;<\/a><\/p>\n<p>Not sure which form tool is best for you? <a href=\"\/factsheets\/forms-comparison\/\" target=\"_blank\" rel=\"noopener\">Compare DonorPerfect form tools &gt;&gt;<\/a><\/p>\n<\/aside>\n<header data-toc-subtag=\"Set a goal for new monthly donors on Giving Tuesday\"><h3>3. Set a goal for new monthly donors on Giving Tuesday.<\/h3><\/header>\n<p>Instead of a <a href=\"\/nonprofit-technology-blog\/givingtuesday\/giving-tuesday-goals\/\">dollar goal for Giving Tuesday<\/a>, let your donors know the desired number of monthly pledges you&#8217;d like to achieve in 24 hours. If your goal is to gain 100 new monthly donors at $5 a person, and your supporters know that, they could ask their friends and family members to join them, especially if they feel strongly about your Giving Tuesday cause.<\/p>\n<p>Try soliciting the following donor segments:<\/p>\n<ul>\n    <li>Donated $100 or less to your organization<\/li>\n    <li>Given three or more times to your organization<\/li>\n    <li>Given by credit card<\/li>\n    <li>Typically donate in small amounts<\/li>\n<\/ul>\n<aside class=\"bg_gray\">\n<p><b>More support:<\/b><br \/>\n<a href=\"\/nonprofit-technology-blog\/monthly-giving\/find-monthly-donors\/\">How to Find Monthly Donors and Grow your Monthly Giving Program &gt;&gt;<\/a><br \/>\n<a href=\"\/nonprofit-technology-blog\/givingtuesday\/giving-tuesday-goals\/\">How to Set Giving Tuesday Goals &amp; Plan Your Campaign &gt;&gt;<\/a><\/p>\n<p><b>For DonorPerfect users:<\/b><br \/>\n<a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Monthly-Giving-Report\" target=\"_blank\" rel=\"noopener\">Monthly Giving Report &gt;&gt;<\/a><br \/>\n<a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/What-s-My-Donor-Retention-Rate\" target=\"_blank\" rel=\"noopener\">Comprehensive Donor Revenue Analysis &gt;&gt;<\/a><\/p>\n<\/aside>\n<header data-toc-subtag=\"Highlight the impact of a monthly gift\"><h3>4. Highlight the impact of a monthly gift.<\/h3><\/header>\n<p>Emotion is what motivates people to give. Remember, you only have 24 hours to grab their attention on Giving Tuesday. Just as you should explain your <a href=\"\/monthly-giving\/\">monthly giving<\/a> levels in terms that resonate with your supporters, do the same when explaining the impact that the amount will have. This information can be shared on your <a href=\"\/nonprofit-technology-blog\/givingtuesday\/fundraising-ideas-for-your-giving-tuesday-donation-page\/\">Giving Tuesday donation form<\/a>, your <a href=\"\/monthly-giving\/\">monthly giving<\/a> program page, and your social media posts on Giving Tuesday.<\/p>\n<p>For example, a human services organization might say, &#8220;Feed a person in need with a monthly gift. A $10 monthly donation provides lunch for a week. A $20 monthly donation covers breakfast and lunch for a week. A $40 monthly donation provides 3 full meals a day for a week.<\/p>\n<aside class=\"bg_gray\"><p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old5-02.png\" alt=\"An example of a DP Online Form, with a hero image and selections for donation amount.\" width=\"1000\" height=\"383\" class=\"aligncenter size-full wp-image-28345\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old5-02.png 1000w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old5-02-300x115.png 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old5-02-768x294.png 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/gt-old5-02-100x38.png 100w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>The <a href=\"\/factsheets\/dp-donation-forms\/\" target=\"_blank\" rel=\"noopener\">new DonorPerfect Online Forms<\/a> are easy to customize for Giving Tuesday and <a href=\"\/monthly-giving\/\">monthly giving<\/a> programs! They now include drag-and-drop sections, click-to-type editing, a custom color picker, and space for images and videos. Check out <a href=\"\/nonprofit-technology-blog\/givingtuesday\/fundraising-ideas-for-your-giving-tuesday-donation-page\/\">Fundraising Ideas for Your Giving Tuesday Donation Page &gt;&gt;<\/a><\/p>\n<\/aside>\n<header data-toc-subtag=\"Incentivize your monthly giving program\"><h3>5. Incentivize your monthly giving program.<\/h3><\/header>\n<p>Make your <a href=\"\/monthly-giving\/\">monthly giving<\/a> program an attractive opportunity to support your organization beyond Giving Tuesday and the holiday giving season. After all, your mission needs support year-round. Make them feel special and part of something exclusive, encouraging them to stay engaged and increase their involvement.<\/p>\n<p>Incentive ideas:<\/p>\n<ul>\n    <li>Tangible items like calendars, car stickers, and t-shirts<\/li>\n    <li>Monetary rewards, like discounts on events<\/li>\n    <li>Member-only events, like lunch with your Executive Director<\/li>\n    <li>Segmented communications, like dedicated newsletters, periodic updates on the programs they support, and access to webcasts<\/li>\n    <li>Hand-written letters and personal phone calls from executives<\/li>\n<\/ul>\n<aside class=\"bg_gray\">\n<p><b>More support:<\/b> <a href=\"\/nonprofit-technology-blog\/monthly-giving\/find-monthly-donors\/\">How to Find Monthly Donors and Grow your Monthly Giving Program &gt;&gt;<\/a><\/p>\n<\/aside>\n<\/section>\n<p>On Giving Tuesday, you can begin building meaningful relationships with the donor groups that will sustain your organization&#8217;s future. By creating a <a href=\"\/monthly-giving\/\">monthly giving<\/a> program, you&#8217;re turning their gifts into opportunities to support your mission long-term!<\/p>\n<aside id=\"form\" class=\"bg_gray center\">\n<div id=\"gt-cheatsheet-form\">\n<h2>Get your Giving Tuesday Cheat Sheet<\/h2>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework gt_2022_cheatsheet_wrapper generic_whitepaper_wrapper' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_71' style='display:none'><div id='gf_71' class='gform_anchor' tabindex='-1'><\/div><form data-confirmation-type=\"message\" method='post' enctype='multipart\/form-data' target='gform_ajax_frame_71' id='gform_71' class='gt_2022_cheatsheet generic_whitepaper' action='\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/25875#gf_71' data-formid='71' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"70\" \/>\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_71' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_71_1\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_71_1'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='first_name' name='input_1' id='input_71_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_71_2\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_71_2'>Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='last_name' name='input_2' id='input_71_2' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_71_3\" class=\"gfield gfield--type-email gfield--width-full input-field validate gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_71_3'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input data-parameter='email' name='input_3' id='input_71_3' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_71_4\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_71_4'>Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='organization' name='input_4' id='input_71_4' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_71_7\" class=\"gfield gfield--type-select gfield--width-full select-field role-field select-display field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_71_7'>Role (Optional)<\/label><div class='ginput_container ginput_container_select'><select data-parameter='role' name='input_7' id='input_71_7' class='large gfield_select'     aria-invalid=\"false\" ><option value=''  selected>Please choose an option<\/option><option value='Development Director' >Development Director<\/option><option value='Fundraising Assistant' >Fundraising Assistant<\/option><option value='Executive\/Board Member' >Executive\/Board Member<\/option><option value='Volunteer' >Volunteer<\/option><option value='Communications' >Communications<\/option><option value='I do it all!' >I do it all!<\/option><\/select><\/div><\/div><div id=\"field_71_17\" class=\"gfield gfield--type-select gfield--width-full gf_software_interest select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_71_17'>Interested in DonorPerfect?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='software_interest' name='input_17' id='input_71_17' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='No' >No<\/option><option value='No, I am a current DonorPerfect client' >No, I am a current DonorPerfect client<\/option><option value='Yes' >Yes<\/option><\/select><\/div><\/div><div id=\"field_71_6\" class=\"gfield gfield--type-select gfield--width-full gf_number_of_constituents select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_71_6'>Number of Constituents<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='number_of_constituents' name='input_6' id='input_71_6' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='0 - 500' >0 - 500<\/option><option value='501 - 1,000' >501 - 1,000<\/option><option value='1,001 - 2,500' >1,001 - 2,500<\/option><option value='2,501 - 6,000' >2,501 - 6,000<\/option><option value='6,001 - 20,000' >6,001 - 20,000<\/option><option value='20,001 - 50,000' >20,001 - 50,000<\/option><option value='50,001 - 100,000' >50,001 - 100,000<\/option><option value='100,001 - 200,00' >100,001 - 200,00<\/option><option value='200,001+' >200,001+<\/option><option value='Other' >Other<\/option><option value='Unknown' >Unknown<\/option><\/select><\/div><\/div><div id=\"field_71_5\" class=\"gfield gfield--type-select gfield--width-full gf_state_province select-display gfield_contains_required field_sublabel_below gfield--no-description 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