{"id":27176,"date":"2023-04-04T12:36:07","date_gmt":"2023-04-04T16:36:07","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=27176"},"modified":"2024-07-08T13:24:36","modified_gmt":"2024-07-08T17:24:36","slug":"email-direct-mail-qr-code-fundraising","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/email-direct-mail-qr-code-fundraising\/","title":{"rendered":"5 Dos and Don\u2019ts for Engaging Donors with QR Codes"},"content":{"rendered":"\n<p>Between scanning restaurant menus, contactless payments, and accessing transit schedules from specific stops, QR codes have become increasingly commonplace in the last few years as a result of safety measures during the COVID-19 pandemic. <a href=\"https:\/\/www.qsrweb.com\/news\/how-the-pandemic-gave-qr-codes-new-life-and-theyre-here-to-stay\/\" target=\"_blank\" rel=\"noreferrer noopener\">Some reports suggest<\/a> that between February 2020 and August 2021, QR code downloads increased by an incredible 750%.&nbsp;<\/p>\n<p>And the growth isn\u2019t stopping! <a href=\"https:\/\/www.businessinsider.com\/us-qr-code-user-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">Business Insider<\/a> predicts that individual smartphone users who scan QR codes will increase from 83.4 million in 2022 to 99.5 million in 2025. So, how can nonprofits take advantage of fundraising QR codes as a way to connect with their communities? For many nonprofit directors, QR codes are a no-brainer as they plan how to reach a wider audience: they are usually free to generate and only take a few seconds to put your online form in front of a donor.<\/p>\n<p><strong>Try the free QR code generator from DonorPerfect:<\/strong><\/p>\n<iframe loading=\"lazy\" src=\"https:\/\/www.donorperfect.com\/in-product\/qr-generator-v2\/\" height=\"510\" width=\"500\" style=\"border:2px solid #f5f5f5; overflow:hidden; border-radius: 15px; width:500px; height:510px; margin: 0 auto;\ndisplay: flex;\"><\/iframe>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"1. Use QR codes\" id=\"section-1-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\">1. DO: Use QR codes to make it easy to give<\/h2>\n<p>Before QR codes for nonprofits and other digital giving tools, giving in response to a direct mail appeal included a lot of friction for donors. They would have to write a paper check or find cash to mail with the reply envelope, or call the nonprofit during operating hours to read their credit card information over the phone. And they\u2019ll only give in these ways if they trust the post office or feel comfortable sharing their credit card information over the phone.&nbsp;<\/p>\n<p>Now, nonprofits can include a QR code that links to their giving page directly on their mailers. Including secure payment options like <a href=\"\/factsheets\/paypal-for-dp-forms\/\">Venmo and PayPal<\/a> make it fast and easy for donors to give from their phones, so you can capture their charitable spirit the moment your letter inspires them to give back.&nbsp;<\/p>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/paypal-factsheet-image-2-1-1024x636.png\" alt=\"DonorPerfect Online Forms accept Paypal as a form of payment\" class=\"wp-image-29865\" style=\"width:512px;height:318px\" width=\"512\" height=\"318\"\/><\/figure>\n<div class=\"wp-block-columns are-vertically-aligned-center bg_gray is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Encourage your supporters to give securely and seamlessly with digital wallets like PayPal and Venmo through DP Forms. They\u2019re included for DonorPerfect subscribers! <a href=\"\/factsheets\/paypal-for-dp-forms\/\">Learn more&gt;&gt;<\/a><\/p>\n<\/div>\n<\/div>\n<p>QR codes can also help you save big on mailings. Rather than a full appeal letter with a response device, you can try sending a postcard with a QR code to your full message, including video, photos, and giving options, to drive your supporters to donate.&nbsp;<\/p>\n<p class=\"bg_gray\">Don\u2019t waste money mailing to the wrong people &#8211; have a process in place to regularly update your donor addresses. With DP Address Updater, you can set DonorPerfect to automatically update addresses while you sleep. <a href=\"\/factsheets\/address-updater\/\">Learn more &gt;&gt;<\/a><\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"2. Don't stop at your giving page\" id=\"section-2-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\">2. DON\u2019T: stop at your giving page<\/h2>\n<p>There are lots of creative ways to use QR codes to connect with your donors, and adding variety will encourage them to scan your code so they can get in on the action. Here are some ideas for ways to use QR codes that will delight your donors without asking them to give:<\/p>\n<ul class=\"wp-block-list\">\n<li>A video update from your executive director<\/li>\n<li>The rendering of your future building after you kick off a capital campaign<\/li>\n<li>If you\u2019re a performing arts or musical nonprofit, a link to a playlist of your artists\u2019 top hits<\/li>\n<li>A question linking to a poll&nbsp;<\/li>\n<li>A photo album or video of your latest event or successful project&nbsp;<\/li>\n<\/ul>\n<p>Cultivating your donors is a critical step in making sure they feel like a valuable part of your community, rather than just walking ATMs.&nbsp;<\/p>\n<div class=\"wp-block-columns are-vertically-aligned-center bg_gray is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Create, edit, and send video messages directly from your DonorPerfect account with <a href=\"\/factsheets\/dp-video\/\">DP Video!<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"3. Put your QR code up\" id=\"section-3-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\">3. DO: Put your QR code up around your community&nbsp;<\/h2>\n<p>You don\u2019t have to limit your QR codes to appeal letters &#8211; try thinking of where your community members might carry their phones, and have a little time to spare, and get creative!&nbsp;<\/p>\n<p>Do you have billboards or other signage around town? How about using stickers, flyers, or yard signs to catch the eyes of passersby? Try to think of places where people have to spend time waiting: the dentist, doctor\u2019s office, restaurant waiting areas, the airport, the bus stop\u2026<\/p>\n<p>If you\u2019re interested in reaching potential beneficiaries, you can put your QR code up in areas they\u2019re likely to visit. If you\u2019re an animal rescue nonprofit, the waiting room at the vet or the entrance to a dog park are great places to reach people who share an interest in your mission. Instead of doom scrolling, now your audience can enjoy a story of how your nonprofit helped a dog just like theirs!<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"4. Don't forget to include a link\" id=\"section-4-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\">4. DON\u2019T: Forget to include a clickable link when using QR codes on digital communications&nbsp;<\/h2>\n<p>If you include a QR code in an email, that works for readers who are on their computers and can take out their mobile device to scan it, but what about readers who are already on their phones? If they can\u2019t tap the image to open your link, the QR code is worthless to them and hurts your engagement efforts.<\/p>\n<div class=\"wp-block-columns are-vertically-aligned-center bg_gray is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Meet donors where they live and give: online. Streamline operations and maximize your digital impact through <a href=\"\/growth-tracks\/givecloud\/\">Givecloud\u2019s integration with DonorPerfect.<\/a>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"5. Track that data\" id=\"section-5-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\">5. DO: Track that data!&nbsp;<\/h2>\n<p>On top of <a href=\"\/donor-engagement\/\">donor engagement<\/a> opportunities, QR codes offer nonprofits great data and tracking opportunities. With a marketing piece like a billboard, it\u2019s possible to estimate how many people see it in a given day, but with QR codes, you can know for sure how many people scanned and interacted with it.&nbsp;<\/p>\n<p>If you include a QR code on a direct mail appeal, make sure to track the number of people who scanned the code and gave in response to that letter, and include it in your results so you can accurately evaluate the appeal\u2019s success.&nbsp;<\/p>\n<p>Want to learn other strategies to boost your <a href=\"\/online-fundraising\/\">online fundraising<\/a> results? <a href=\"\/whitepapers\/generic\/the-digital-fundraising-makeover-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Digital Fundraising Makeover for Nonprofits<\/a> is a free guide that can help you clear your <a href=\"\/online-fundraising\/\">online fundraising<\/a> \u201ccloset\u201d of clutter and curate a collection of staples and standouts that will delight your donors and inspire them to give back.\u00a0<\/p>\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/makeover-mockup-transparent-background-2.png\" alt=\"Fundraising Makeover Ebook Mockup\" class=\"wp-image-29862\" style=\"width:592px;height:424px\" width=\"592\" height=\"424\"\/><\/figure>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Free Ebook Download\" id=\"section-6-toc-1\"><\/header>\n<h2 class=\"wp-block-heading get_demo gutenberg\" id=\"h-get-your-digital-fundraising-makeover-now\">Get your Digital Fundraising<br> Makeover now!<\/h2>\n<script>\nvar 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class='gform_description'><\/p>\n                        <\/div><form data-confirmation-type=\"message\" method='post' enctype='multipart\/form-data' target='gform_ajax_frame_15' id='gform_15' class='Makeover_2021' action='\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/27176#gf_15' data-formid='15' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"162\" \/>\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_15' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_15_1\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_1'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='first_name' name='input_1' id='input_15_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_15_2\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_2'>Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='last_name' name='input_2' id='input_15_2' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_15_3\" class=\"gfield gfield--type-email gfield--width-full input-field validate gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_3'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input data-parameter='email' name='input_3' id='input_15_3' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_15_4\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_4'>Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='organization' name='input_4' id='input_15_4' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_15_7\" class=\"gfield gfield--type-select gfield--width-full select-field role-field select-display field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_7'>Role (Optional)<\/label><div class='ginput_container ginput_container_select'><select data-parameter='role' name='input_7' id='input_15_7' class='large gfield_select'     aria-invalid=\"false\" ><option value=''  selected>Please choose an option<\/option><option value='Development Director' >Development Director<\/option><option value='Fundraising Assistant' >Fundraising Assistant<\/option><option value='Executive\/Board Member' >Executive\/Board Member<\/option><option value='Volunteer' >Volunteer<\/option><option value='Communications' >Communications<\/option><option value='I do it all!' >I do it all!<\/option><\/select><\/div><\/div><div id=\"field_15_17\" class=\"gfield gfield--type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_17'>Interested in DonorPerfect?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='software_interest' name='input_17' id='input_15_17' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='No' >No<\/option><option value='No, I am a current DonorPerfect client' >No, I am a current DonorPerfect client<\/option><option value='Yes' >Yes<\/option><\/select><\/div><\/div><div id=\"field_15_6\" class=\"gfield gfield--type-select gfield--width-full select-field select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_6'>Number of Constituents<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='number_of_constituents' name='input_6' id='input_15_6' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='0 - 500' >0 &#8211; 500<\/option><option value='501 - 1,000' >501 &#8211; 1,000<\/option><option value='1,001 - 2,500' >1,001 &#8211; 2,500<\/option><option value='2,501 - 6,000' >2,501 &#8211; 6,000<\/option><option value='6,001 - 20,000' >6,001 &#8211; 20,000<\/option><option value='20,001 - 50,000' >20,001 &#8211; 50,000<\/option><option value='50,001 - 100,000' >50,001 &#8211; 100,000<\/option><option value='100,001 - 200,00' >100,001 &#8211; 200,00<\/option><option value='200,001+' >200,001+<\/option><option value='Other' >Other<\/option><option value='Unknown' >Unknown<\/option><\/select><\/div><\/div><div id=\"field_15_5\" class=\"gfield gfield--type-select gfield--width-full select-field 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>ID<\/option><option value='IL' >IL<\/option><option value='IN' >IN<\/option><option value='KS' >KS<\/option><option value='KY' >KY<\/option><option value='LA' >LA<\/option><option value='MA' >MA<\/option><option value='MB' >MB<\/option><option value='MD' >MD<\/option><option value='ME' >ME<\/option><option value='MI' >MI<\/option><option value='MN' >MN<\/option><option value='MO' >MO<\/option><option value='MS' >MS<\/option><option value='MT' >MT<\/option><option value='NB' >NB<\/option><option value='NC' >NC<\/option><option value='ND' >ND<\/option><option value='NE' >NE<\/option><option value='NH' >NH<\/option><option value='NJ' >NJ<\/option><option value='NL' >NL<\/option><option value='NM' >NM<\/option><option value='NS' >NS<\/option><option value='NT' >NT<\/option><option value='NU' >NU<\/option><option value='NV' >NV<\/option><option value='NY' >NY<\/option><option value='OH' >OH<\/option><option value='OK' >OK<\/option><option value='ON' >ON<\/option><option value='OR' >OR<\/option><option value='PA' >PA<\/option><option value='PE' >PE<\/option><option value='PR' >PR<\/option><option value='QC' >QC<\/option><option value='RI' >RI<\/option><option value='SC' >SC<\/option><option value='SD' >SD<\/option><option value='SK' >SK<\/option><option value='TN' >TN<\/option><option value='TX' >TX<\/option><option value='UT' >UT<\/option><option value='VA' >VA<\/option><option value='VI' >VI<\/option><option value='VT' >VT<\/option><option value='WA' >WA<\/option><option value='WI' >WI<\/option><option value='WV' >WV<\/option><option value='WY' >WY<\/option><option value='YT' >YT<\/option><\/select><\/div><\/div><div id=\"field_15_11\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input data-parameter='product_detail' name='input_11' id='input_15_11' type='hidden' 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