{"id":27654,"date":"2023-06-28T09:36:30","date_gmt":"2023-06-28T13:36:30","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=27654"},"modified":"2025-05-28T15:43:20","modified_gmt":"2025-05-28T19:43:20","slug":"collect-donor-email-addresses","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/featured\/collect-donor-email-addresses\/","title":{"rendered":"7 Ways to Grow Your Donor Email List"},"content":{"rendered":"\n
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Consistent communication is key to building strong and lasting relationships with your constituents. Specifically, email is a great way to keep them up to date on your organization\u2019s activities, share inspiring stories, invite them to events, and ask for donations. It remains effective for nonprofits<\/a>, but many only have email addresses for a small percentage of their supporters.<\/p>\n

When building your donor email list, it\u2019s essential to prioritize quality over quantity. Rather than trying to amass as many email addresses as possible, ensure that the people on your list are genuinely interested and want to engage with your organization. <\/p>\n

Here are several effective strategies to collect constituent email addresses.<\/strong><\/p>\n

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1. Leverage your online donation form<\/h3>\n<\/div><\/div>\n

There are a few ways to go about creating and leveraging online forms, depending on whether or not your organization is using fundraising software that is specific to nonprofits. <\/p>\n

Your constituent relationship management (CRM) system may have a built-in tool to create an online form<\/a> where information from the form is automatically uploaded into your CRM. If you\u2019re not yet taking advantage of a CRM<\/a>, you can still capture contact information with a form builder like Google Forms. Once you have a CRM, you can export and upload the information.<\/p>\n

Don\u2019t forget to test the form before making it live. You\u2019ll use it as the foundation to collect emails in the materials you produce and at events you host and attend. <\/p>\n

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Small changes can make a big difference in the success of your online forms. <\/h3>\n

One of our expert trainers shows you how to revamp your online forms to increase their value. <\/p>\nWatch Now<\/a>\n<\/div><\/figcaption><\/figure><\/div>\n<\/section>\n

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2. Comb through existing sources<\/h3>\n<\/div><\/div>\n

You probably have email addresses for many of your past supporters. Some of them may not have heard from your organization in a while and would be delighted to rekindle the relationship<\/a>.<\/p>\n

Take some time to scour existing sources and compile the email addresses into a spreadsheet that can be uploaded into your CRM. Better yet, delegate<\/a> the compilation to a volunteer or intern. The key is to keep all your organization\u2019s contacts in one place, and the best option is a CRM with an integrated email marketing system<\/a>.<\/p>\n

Did your supporters send you an email message or attend a webinar or a virtual fundraising event<\/a>? You might even have old sticky notes or sign-in sheets from an in-person event hidden in a drawer.<\/p>\n

It\u2019s also worth checking the backend of your website. If you have the option to subscribe through your content management system (CMS), it\u2019s possible those email addresses have gone unnoticed and unused.<\/p>\n

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3. Generate a QR code (and place it everywhere!)<\/h3>\n<\/div><\/div>\n

Convert your online form into a <\/a>QR code<\/a>, include a message to get involved or sign up, and insert the QR code on all of your materials.<\/p>\n

Remember to test it by trying it yourself, and make sure the QR code generator you\u2019re using doesn\u2019t have an expiration date attached to the code.<\/p>\n