{"id":27711,"date":"2023-07-07T10:24:30","date_gmt":"2023-07-07T14:24:30","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=27711"},"modified":"2024-07-03T13:28:12","modified_gmt":"2024-07-03T17:28:12","slug":"small-nonprofit-tips","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/featured\/small-nonprofit-tips\/","title":{"rendered":"Work Smarter, Not Harder: 6 Tips for Scrappy Fundraisers"},"content":{"rendered":"\n<p>If you\u2019re the sole fundraiser, passionate founder, or full-time volunteer of a small nonprofit, you already know how to turn a little into a lot. You\u2019ve got a special type of drive, grit, and determination that elevates communities and makes real, positive change in people\u2019s lives.&nbsp;<\/p>\n<p>But as dedicated as you are to your mission, you don\u2019t have endless supplies of energy or resources. When you shift your mindset from one of working \u201chard\u201d to one of working \u201csmart,\u201d you can save yourself from burnout while hitting your fundraising goals. Here are six tips to get started.&nbsp;<\/p>\n<section id=\"section-1\" class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"1. Build a network of peers and mentors\" id=\"section-1-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-1-build-a-network-of-peers-and-mentors\">1. Build a network of peers and mentors<\/h2>\n<p>If you\u2019re comparing your results to those of a massive nonprofit with hundreds of staff&nbsp;members, you\u2019re never going to recognize or celebrate your very real successes. Look&nbsp;around your community and online to find like-minded fundraisers and other nonprofit professionals you can lean on for help, support, and general friendship. Here are four people to consider having in your network:<\/p>\n<header data-toc-subtag=\"An industry friend\" id=\"section-1-toc-2\"><\/header>\n<h3 class=\"wp-block-heading\"><strong>An industry friend who gets all of your trials and tribulations<\/strong><\/h3>\n<p>Stuffing envelopes and prepping meeting packets is a lot more fun when you have someone you can meet up with or hop on a video call. Making friends with someone who works at another, unrelated nonprofit gives you both someone to lean on, someone to celebrate with, and someone who gets what you\u2019re going through. Ideally, you\u2019re not connected to each other\u2019s colleagues or donors, so when you need to vent, you have a safe space to do so (not a bad idea to use fake names, though!).&nbsp;<\/p>\n<header data-toc-subtag=\"A fundraiser\" id=\"section-1-toc-3\"><\/header>\n<h3 class=\"wp-block-heading\"><strong>A fundraiser with unique expertise<\/strong><\/h3>\n<p>Take note of any striking stories you see in publications like the Chronicle of Philanthropy or other nonprofit-specific newsletters. Would you like to try your hand at planned giving? How about using <a href=\"\/nonprofit-technology-blog\/fundraising-software\/create-a-winning-direct-mail-campaign\/\">direct mail<\/a> or <a href=\"\/whitepapers\/generic\/the-digital-fundraising-makeover-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital fundraising<\/a> to build a robust annual giving pipeline? If you\u2019re new to these skills, try finding someone locally to meet up with occasionally to pick each other\u2019s brains. Don\u2019t forget, you bring unique skills and ideas to the table, too &#8211; rather than worry about being seen as burdensome for asking for help, think of this relationship as time to exchange experiences that you can both learn from.&nbsp;<\/p>\n<header data-toc-subtag=\"A mentor\" id=\"section-1-toc-4\"><\/header>\n<h3 class=\"wp-block-heading\"><strong>A mentor you can go to with big questions<\/strong><\/h3>\n<p>Fundraising and nonprofit work can bring up a lot of tough ethical questions. Do you ever turn down gifts from donors because of their behavior? Or do you believe that all gifts are valid because of the good they can do in your capable hands? There\u2019s no right answer, and someone with more industry experience can help guide you through sticky situations you may not have anticipated yet.&nbsp;<\/p>\n<header data-toc-subtag=\"A donor or board member\" id=\"section-5-toc-2\"><\/header>\n<h3 class=\"wp-block-heading\"><strong>A donor or board member for other nonprofits&nbsp;<\/strong><\/h3>\n<p>What better way to learn about donors\u2019 experiences and preferences than a donor themself? Of course, getting to know your own donors is vital to your fundraising efforts, but when talking with donors to other organizations, you lower the stakes, giving you and the donor emotional space to get candid. No giver speaks for all donors, but getting the inside scoop on what donors really want to see and experience can help take your fundraising strategy to the next level.&nbsp;<\/p>\n<div id=\"callout-1\" class=\"wp-block-group bg_gray rounded is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/scrappy-blog-dpcc-e1688560954288.png\" alt=\"screen cap of DonorPerfect Community Conference 2023\" class=\"wp-image-30835\"\/><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>On top of professional networks like the <a href=\"https:\/\/afpglobal.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Association of Fundraising Professionals<\/a> (AFP), you can meet and network with other fundraisers at free conferences and webinars, like the annual <a href=\"\/donorperfect-conference\/\">DonorPerfect Community Conference<\/a>.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"section-2\" class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"2. Invest wisely in automation\" id=\"section-2-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\">2. Invest wisely in automation (and find free tools for everything else)<\/h2>\n<p>Figuring out where to spend your limited monetary budget can feel just as challenging as figuring out where to spend your limited time. When it feels like every task demands your immediate attention, it may be time to audit your time and tools to see where you can offload or automate your workload.&nbsp;<\/p>\n<p>Here are some questions to ask yourself to determine what types of tools you need, and what you can comfortably put off until your next budget cycle.&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Where do I spend my time? Am I taking work home with me, or can I get to everything I need to do during the workday?&nbsp;<\/li>\n<li>What tasks do I really struggle with?&nbsp;<\/li>\n<li>What tasks do I wish I had more time for?<\/li>\n<li>Are there ways I can be more efficient without sacrificing quality, like using personalized templates to reach out to donors instead of creating all of my donor communications from scratch?&nbsp;<\/li>\n<li><strong>Am I confident that I\u2019m tracking donations accurately, and am I communicating with my donors in a timely manner?&nbsp;<\/strong><\/li>\n<\/ul>\n<p>As a general rule, any technology that can perform rote tasks for you is worth looking into,&nbsp;and it\u2019s vital to pick tools that are accurate and reliable so you don\u2019t have to duplicate any&nbsp;work. For lists and more ideas for free and low-cost tools trusted by other nonprofits, check out <a href=\"\/nonprofit-technology-blog\/nonprofit-technology\/9-free-or-cheap-tools-for-your-diy-nonprofit-marketing\/\">9 Free or Cheap Tools for Your DIY Nonprofit Marketing<\/a> and <a href=\"\/nonprofit-technology-blog\/nonprofit-technology\/free-software-apps-nonprofits\/\">5 Free Fundraising Tools Loved By Nonprofits<\/a> to see where you can save without cutting corners.&nbsp;<\/p>\n<header data-toc-subtag=\"How to Buy Fundraising Software\" id=\"section-2-toc-2\"><\/header>\n<div id=\"callout-1\" class=\"wp-block-group bg_gray rounded is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/scrappy-blog-buyers-guide-e1688561041917.png\" alt=\"Buyer's Guide image ad \" class=\"wp-image-30836\"\/><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Thinking of upgrading from spreadsheets to an all-in-one fundraising management software? Check out the free guide, <a href=\"\/whitepapers\/generic\/how-to-buy-fundraising-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Buy Fundraising Software<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"section-3\" class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"3. Lead with stewardship\" id=\"section-3-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\">3. Lead with stewardship<\/h2>\n<p><a href=\"https:\/\/www.philanthropy.com\/article\/why-i-stopped-donating-to-your-organization?utm_source=Iterable&amp;utm_medium=email&amp;utm_campaign=campaign_7138774_nl_Philanthropy-Today_date_20230627&amp;cid=pt&amp;source=&amp;sourceid=&amp;sra=true\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">In a recent op-ed in the Chronicle of Philanthropy<\/a>, one donor lamented the fact that many of his gifts in the $1,000 &#8211; $5,000 range go unacknowledged by the nonprofits he supports. He isn\u2019t inclined to give again to these nonprofits, as he wants to be included in their mission as an active and valued partner.&nbsp;<\/p>\n<p><a href=\"https:\/\/nonprofitquarterly.org\/keep-donors-right-thing-makes-money\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Some research shows <\/a>that it\u2019s up to ten times more expensive to acquire a new donor&nbsp;than it is to retain a current donor. Rather than scramble to try to find new donors year after year, you\u2019ll save and raise more money if you focus more of your attention on the people who already love and support your mission.&nbsp;<\/p>\n<header data-toc-subtag=\"Try sending a thank you video\" id=\"section-3-toc-2\"><\/header>\n<p>Want a low-cost, creative way to thank your donors? <a href=\"\/nonprofit-technology-blog\/fundraising-software\/how-to-create-a-thank-you-video-that-promotes-donor-retention\/\">Try sending a thank you video<\/a> to groups or individuals! This personal, visual approach can help you stand out among other nonprofits and stick in your donors\u2019 minds as the best organization to support.&nbsp;<\/p>\n<\/section>\n<section id=\"section-4\" class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"4. Empower others\" id=\"section-4-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\">4. Empower others to be your champions<\/h2>\n<p><a href=\"\/growth-tracks\/crowdfunding\/\">Crowdfunding and peer-to-peer fundraising<\/a> give your most passionate supporters an outlet for their love of your mission. By outsourcing some of the fundraising work to volunteers, you\u2019ll be able to tap into their networks of friends and family, and you\u2019ll give them the opportunity to give back in a way that makes them proud to be part of your community.&nbsp;<\/p>\n<p>Be sure to pick a user-friendly crowdfunding platform that allows your champions to set up and manage their own pages with ease, while keeping everything running smoothly on the back end. Giving and asking for gifts can be a joyful experience that helps your volunteers feel even more connected to your organization, and crowdfunding is a low-cost and high-reward avenue for donor acquisition.&nbsp;<\/p>\n<header data-toc-subtag=\"Crowdfunding\" id=\"section-3-toc-2\"><\/header>\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/crowdfuning-image-5-22.png\" alt=\"Crowdfunding display example \" class=\"wp-image-30837\"\/><\/figure>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<section id=\"section-5\" class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"5. Perform an activity audit\" id=\"section-4-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\">5. Perform an activity audit&nbsp;<\/h2>\n<p>If your nonprofit has been around for a while, are there any activities you do every year&nbsp;because \u201cthat\u2019s the way we\u2019ve always done it?\u201d Lots of expensive fundraising activities, like galas and other formal events, are falling out of fashion and your donors won\u2019t miss them if you take a break or cancel an event entirely.&nbsp;<\/p>\n<p>Instead of a sit-down dinner with all of the trimmings, you could try hosting an \u201c<a href=\"https:\/\/lovenotlost.org\/ungala\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ungala<\/a>\u201d or even send a cheeky appeal letter, like one explaining that parents could send a donation instead of spending hours running an unreliable cotton candy machine at the school carnival.&nbsp;<\/p>\n<p>Consider which fundraising activities take the most of your time and energy, and whether each activity raises enough money to make it worthwhile. Don\u2019t be afraid to cut the activities that aren\u2019t effective &#8211; by protecting your time and energy, you\u2019ll be able to dedicate your brain space to the most effective fundraising techniques, and have room left over for innovation.&nbsp;<\/p>\n<\/section>\n<section id=\"section-6\" class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"6. Focus on recurring gifts\" id=\"section-5-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\">6. Focus on sustainability with recurring gifts<\/h2>\n<p>Many donors enjoy the convenience of monthly and recurring giving. It allows them to&nbsp;give more throughout the year than they might be able to in one lump sum, and it&nbsp;provides your nonprofit with a reliable source of income from a regularly engaged donor base.&nbsp;<\/p>\n<p>Simply add a <a href=\"\/monthly-giving\/\">monthly giving<\/a> option to your online donation form and direct mail appeals and watch the regular gifts trickle in! You\u2019ll also want to plan to steward your monthly donors throughout the year..<\/p>\n<header data-toc-subtag=\"Create a Monthly Giving Form that Converts\" id=\"section-5-toc-2\"><\/header>\n<div id=\"callout-1\" class=\"wp-block-group bg_gray rounded is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/scrappy-blog-monthly-giving.png\" alt=\"Monthly Giving Forms ebook image ad \" class=\"wp-image-30838\"\/><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Learn best practices for creating a donation form that encourages donors to sign up as monthly and recurring givers. Get seven tips with the free guide, <a href=\"\/whitepapers\/generic\/how-to-create-a-monthly-giving-donation-form-that-converts\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Create a Monthly Giving Form that Converts<\/a>!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>As a scrappy fundraiser for a small or growing nonprofit, try keeping careful tabs on how you spend your time and make smart use of free and low-cost resources available online and in your community. You\u2019ll protect your work\/life balance, enhance your overall well-being, and raise more money for your mission in the process.<br>Want to learn more about how you can lean into stewardship as part of your sustainability plan? Check out the free guide, <a href=\"#form\">Your Digital Donor Thank You Kit<\/a>, complete with templates you can start using right away.<\/p>\n<\/section>\n<section id=\"form\" class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Get your Digital Donor Thank You Kit\" id=\"section-6-toc-1\"><\/header>\n<h2 class=\"wp-block-heading get_demo gutenberg\" id=\"h-get-your-digital-donor-thank-you-kit\">Get your Digital Donor Thank You Kit<\/h2>\n<p class=\"get_demo gutenberg\"><\/p>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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new Date() ).getTime() );\n<\/script>\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_16' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_16_1\" class=\"gfield gfield--type-text gfield--width-full input-field gf_first_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_1'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='first_name' name='input_1' id='input_16_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_16_2\" class=\"gfield gfield--type-text gfield--width-full input-field gf_last_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_2'>Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='last_name' name='input_2' id='input_16_2' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_16_3\" class=\"gfield gfield--type-email gfield--width-full input-field validate gf_email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_3'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input data-parameter='email' name='input_3' id='input_16_3' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_16_4\" class=\"gfield gfield--type-text gfield--width-full input-field gf_organization gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_4'>Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='organization' name='input_4' id='input_16_4' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_16_7\" class=\"gfield gfield--type-select gfield--width-full gf_role role-field select-display field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_7'>Role (Optional)<\/label><div class='ginput_container ginput_container_select'><select data-parameter='role' name='input_7' id='input_16_7' class='large gfield_select'     aria-invalid=\"false\" ><option value=''  selected>Please choose an option<\/option><option value='Development Director' >Development Director<\/option><option value='Fundraising Assistant' >Fundraising Assistant<\/option><option value='Executive\/Board Member' >Executive\/Board Member<\/option><option value='Volunteer' >Volunteer<\/option><option value='Communications' >Communications<\/option><option value='I do it all!' >I do it all!<\/option><\/select><\/div><\/div><div id=\"field_16_17\" class=\"gfield gfield--type-select gfield--width-full gf_software_interest select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_17'>Interested in DonorPerfect?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='software_interest' name='input_17' id='input_16_17' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='No' >No<\/option><option value='No, I am a current DonorPerfect client' >No, I am a current DonorPerfect client<\/option><option value='Yes' >Yes<\/option><\/select><\/div><\/div><div id=\"field_16_6\" class=\"gfield gfield--type-select gfield--width-full 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