{"id":28659,"date":"2023-10-13T09:33:14","date_gmt":"2023-10-13T13:33:14","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=28659"},"modified":"2024-07-15T16:54:41","modified_gmt":"2024-07-15T20:54:41","slug":"fundraising-templates-vs-ai","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/","title":{"rendered":"Can you trust AI with your year-end fundraising appeals?"},"content":{"rendered":"\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Introduction\" id=\"section-1-toc-1\"><\/header>\n<p><strong>Yes, but only when you pair it with your human creativity!<\/strong><\/p>\n<p>The rise of generative AI &#8211; that is, artificial intelligence that is capable of creating text, images, and other media &#8211; can offer fundraisers and nonprofits a much needed assist during the busy year-end giving season. It\u2019s totally tempting to just tell the AI tool of choice to write a year-end appeal for you and cross it off your list.&nbsp;<\/p>\n<p>But how well can you trust AI with your Giving Tuesday and year-end fundraising communications? Part of the challenge with generative AI is the lack of human discernment. For example, if two fundraisers approach the same AI tool with the same prompt, like \u201ccreate a year-end fundraising appeal letter\u201d it will give them the same content, and it won\u2019t be specific to their nonprofits\u2019 mission, values, vision, and projects.<\/p>\n<p>Thankfully, there are ways to use generative AI to save time, jumpstart your thinking, and still end up with unique, effective language to take your year-end fundraising to new heights. Here\u2019s how:<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Think of AI as the starting block\" id=\"section-2-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-think-of-ai-as-the-starting-block-not-the-finish-line\">Think of AI as the starting block, not the finish line<\/h2>\n<p>Have you ever stared at a blank word doc, hoping to be struck with the elusive lightning bolt of inspiration that will drive your donors to give in droves? Many fundraisers know this feeling well! But when you have a continually growing to-do list, especially around calendar year-end, you can\u2019t afford to waste time spent wallowing in writer\u2019s block.&nbsp;<\/p>\n<p>Here are some prompt ideas for using AI tools to kickstart your year-end communications and generate language you can edit right away, rather than needing to come up with original language on the fly. The more detail you can include, the better!&nbsp;We\u2019ll use the fictional animal welfare nonprofit, Coral Acres, as an example below:<\/p>\n<ul class=\"wp-block-list\">\n<li>Write a fundraising appeal letter to be sent through direct mail to solicit donations to Coral Acres Animal Rescue. Use a hopeful tone and invoke the spirit of generosity around the holiday season. Call attention to a $5,000 matching gift challenge, and leave merge fields for [Salutation], [Suggested Gift Amount], and [First Name]. Limit to 250 words.<\/li>\n<li>Write a series of five fundraising emails to be sent during the day on Giving Tuesday to solicit donations for Coral Acres Animal Rescue. Use a friendly tone that increases in urgency with each email, and include an enticing subject line and preheader. Include ways to stay in touch with us, like a link to sign up to our email newsletter. Include three eye-catching locations for a link to our donation page.<\/li>\n<li>Write a script for a thank you video from the executive director of Coral Acres Animal Rescue. Keep it to 60 seconds or less when read aloud, and use an encouraging and hopeful tone. Thank current donors for their support, and thank volunteers for their accomplishments.&nbsp;<\/li>\n<\/ul>\n<div id=\"callout-1\" class=\"wp-block-group bg_gray rounded is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-email-display.png\" alt=\"Email Marketing Platform screenshot\" class=\"wp-image-25479\"\/><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>DonorPerfect clients:<\/strong> You have exclusive access to customizable fundraising templates through the Constant Contact integration &#8211; written and approved by real humans with real fundraising experience. <a href=\"\/integrations\/email-marketing\/constant-contact\/\">Check out Constant Contact now<\/a>!<\/p>\n<p><strong>Don\u2019t have DonorPerfect?<\/strong> <a href=\"\/fundraising-software\/demos\/\">Click here to request a demo<\/a> of these features.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Optimize your appeal language\" id=\"section-3-toc-1\"><\/header>\n<p><strong>Optimize your appeal language for different media<\/strong><\/p>\n<p>Have a line or phrase you want to use all over town? Ask your AI tool for ideas! Generative AI can help take content from your best appeal letter and pull catch phrases, social media posts, stewardship messages, taglines, and whatever else you might need.&nbsp;<\/p>\n<p>Many generative AI tools allow you to upload files, so you can take a recent, successful fundraising appeal and upload it to use as the basis for your next multichannel marketing campaign. When your community sees consistency between your messages online, in print, and in person, they\u2019ll start internalizing your nonprofit as one to trust and remember it as one to support when they make their year-end giving decisions.&nbsp;<\/p>\n<p>Don\u2019t have a go-to line yet? You can use your AI tool to help with that, too! <a href=\"https:\/\/medium.com\/aimonks\/emotionprompt-elevating-ai-with-emotional-intelligence-baee341f521b\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Try including emotional, encouraging language in your prompt <\/a>so that it can generate something that includes a little of your humanity and unique perspective.&nbsp;<\/p>\n<p class=\"gray_bg\">Want to learn more about reaching your donors through multiple avenues? Check out the free guide, <a href=\"\/whitepapers\/generic\/multichannel-donors\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 Strategies to Build Multichannel Donor Relationships<\/a>!<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Reuse and recycle old content\" id=\"section-4-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-reuse-and-recycle-old-content\">Reuse and recycle old content<\/h2>\n<p>Can you remember what the nonprofits you support wrote in their annual appeals last year?<\/p>\n<p>Yeah, I can\u2019t either. And I say this as a former fundraiser who used to agonize over every word and punctuation mark in my appeal letters! The truth is, fundraising appeals serve to inspire donors to give in the immediate or near future, and then are (hopefully) recycled when their job is done.&nbsp;<\/p>\n<p>If you need a permission slip to take old content and spruce it up a bit this year, here it is! Comb through your data for your most successful year-end fundraising appeal, and see if you can determine what made it special. Then you can upload it into your AI tool of choice and ask it to update the language. Don\u2019t forget to include your nonprofit\u2019s latest initiatives, accomplishments, and ways your supporters can be the most helpful this year.&nbsp;<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Generate new ideas\" id=\"section-5-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-generate-new-ideas-for-advertising-venues-available-grants-and-more\">Generate new ideas for advertising venues, available grants, and more<\/h2>\n<p>Don\u2019t need help creating written pieces or images? Generative AI can still help expand your year-end <a href=\"\/fundraising-communication\/\">fundraising campaign<\/a> by providing new and creative ways to get your message in front of new audiences. Here are some prompt ideas to get started:<\/p>\n<ul class=\"wp-block-list\">\n<li>Create a list of all grants accepting applications in my zip code for animal welfare nonprofits with a deadline of 12\/31 or later.<\/li>\n<li>Give a list of businesses within 25 miles of me who offer discounts and\/or donations to local nonprofits. Include contact information for corporate giving if available.<\/li>\n<li>Find podcast hosts who are willing to give free or discounted advertising time to nonprofit organizations. Put local hosts (within 25 miles of me) at the top of the list.&nbsp;<\/li>\n<li>Find the cheapest billboards available for rent within 25 miles of me.<\/li>\n<\/ul>\n<p>For fundraisers, the final few months of the year usher in a special kind of chaos, and DonorPerfect is here to help. We\u2019ve put together a free bundle of checklists, tips, and resources to guide you through a smooth and successful giving season! It includes the Giving Tuesday Cheatsheet, the Year-End Fundraising Cheatsheet, and AI for Nonprofits to tie it all together. Get yours now!<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Free Year-End Fundraising Bundle\" id=\"section-6-toc-1\"><\/header>\n<h2 class=\"wp-block-heading get_demo gutenberg\" id=\"h-get-the-free-year-end-fundraising-bundle\">Get the free Year-End <br>Fundraising Bundle!<\/h2>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n                <div class='gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework generic_content_lead_wrapper generic_whitepaper_wrapper' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_86' style='display:none'><div id='gf_86' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form data-confirmation-type=\"message\" method='post' enctype='multipart\/form-data' target='gform_ajax_frame_86' id='gform_86' class='generic_content_lead generic_whitepaper' action='\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/28659#gf_86' data-formid='86' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"177\" \/>\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_86' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_86_1\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_86_1'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='first_name' name='input_1' id='input_86_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_86_2\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_86_2'>Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='last_name' name='input_2' id='input_86_2' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_86_3\" class=\"gfield gfield--type-email gfield--width-full input-field validate gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_86_3'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input data-parameter='email' name='input_3' id='input_86_3' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_86_4\" class=\"gfield gfield--type-text gfield--width-full input-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_86_4'>Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='organization' name='input_4' id='input_86_4' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_86_7\" class=\"gfield gfield--type-select gfield--width-full select-field role-field select-display field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_86_7'>Role (Optional)<\/label><div class='ginput_container ginput_container_select'><select data-parameter='role' name='input_7' id='input_86_7' class='large gfield_select'     aria-invalid=\"false\" ><option value=''  selected>Please choose an option<\/option><option value='Development Director' >Development Director<\/option><option value='Fundraising Assistant' >Fundraising Assistant<\/option><option value='Executive\/Board Member' >Executive\/Board Member<\/option><option value='Volunteer' >Volunteer<\/option><option value='Communications' >Communications<\/option><option value='I do it all!' >I do it all!<\/option><\/select><\/div><\/div><div id=\"field_86_17\" class=\"gfield gfield--type-select gfield--width-full gf_software_interest select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_86_17'>Interested in DonorPerfect?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='software_interest' name='input_17' id='input_86_17' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='No' >No<\/option><option value='No, I am a current DonorPerfect client' >No, I am a current DonorPerfect client<\/option><option value='Yes' >Yes<\/option><\/select><\/div><\/div><div id=\"field_86_6\" class=\"gfield gfield--type-select gfield--width-full gf_number_of_constituents select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_86_6'>Number of Constituents<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='number_of_constituents' name='input_6' id='input_86_6' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='0 - 500' >0 &#8211; 500<\/option><option value='501 - 1,000' >501 &#8211; 1,000<\/option><option value='1,001 - 2,500' >1,001 &#8211; 2,500<\/option><option value='2,501 - 6,000' >2,501 &#8211; 6,000<\/option><option value='6,001 - 20,000' >6,001 &#8211; 20,000<\/option><option value='20,001 - 50,000' >20,001 &#8211; 50,000<\/option><option value='50,001 - 100,000' >50,001 &#8211; 100,000<\/option><option value='100,001 - 200,00' >100,001 &#8211; 200,00<\/option><option value='200,001+' >200,001+<\/option><option value='Other' >Other<\/option><option value='Unknown' >Unknown<\/option><\/select><\/div><\/div><div id=\"field_86_5\" class=\"gfield gfield--type-select gfield--width-full gf_state_province select-display gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_86_5'>State\/Province<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='state_province' name='input_5' id='input_86_5' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='Other' >Other<\/option><option value='AB' >AB<\/option><option value='AK' >AK<\/option><option value='AL' >AL<\/option><option value='AR' >AR<\/option><option value='AZ' >AZ<\/option><option value='BC' >BC<\/option><option value='CA' >CA<\/option><option value='CO' >CO<\/option><option value='CT' >CT<\/option><option value='DC' >DC<\/option><option value='DE' >DE<\/option><option value='FL' >FL<\/option><option value='GA' >GA<\/option><option value='HI' >HI<\/option><option value='IA' >IA<\/option><option value='ID' >ID<\/option><option value='IL' >IL<\/option><option value='IN' >IN<\/option><option value='KS' >KS<\/option><option value='KY' >KY<\/option><option value='LA' >LA<\/option><option value='MA' >MA<\/option><option value='MB' >MB<\/option><option value='MD' >MD<\/option><option value='ME' >ME<\/option><option value='MI' >MI<\/option><option value='MN' >MN<\/option><option value='MO' >MO<\/option><option value='MS' >MS<\/option><option value='MT' >MT<\/option><option value='NB' >NB<\/option><option value='NC' >NC<\/option><option value='ND' >ND<\/option><option value='NE' >NE<\/option><option value='NH' >NH<\/option><option value='NJ' >NJ<\/option><option value='NL' >NL<\/option><option value='NM' >NM<\/option><option value='NS' >NS<\/option><option value='NT' >NT<\/option><option value='NU' >NU<\/option><option value='NV' >NV<\/option><option value='NY' >NY<\/option><option value='OH' >OH<\/option><option value='OK' >OK<\/option><option value='ON' >ON<\/option><option value='OR' >OR<\/option><option value='PA' >PA<\/option><option value='PE' >PE<\/option><option value='PR' >PR<\/option><option value='QC' >QC<\/option><option value='RI' >RI<\/option><option value='SC' >SC<\/option><option value='SD' >SD<\/option><option value='SK' >SK<\/option><option value='TN' >TN<\/option><option value='TX' >TX<\/option><option value='UT' >UT<\/option><option value='VA' >VA<\/option><option value='VI' >VI<\/option><option value='VT' >VT<\/option><option value='WA' >WA<\/option><option value='WI' >WI<\/option><option value='WV' >WV<\/option><option value='WY' >WY<\/option><option value='YT' >YT<\/option><\/select><\/div><\/div><div id=\"field_86_11\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input data-parameter='product_detail' name='input_11' id='input_86_11' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='DonorPerfect' \/><\/div><\/div><div id=\"field_86_13\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input data-parameter='product_line' name='input_13' id='input_86_13' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='DonorPerfect' \/><\/div><\/div><div id=\"field_86_12\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible lead_type\"  data-field-class=\"lead_type\" ><div class='ginput_container ginput_container_text'><input data-parameter='lead_type' name='input_12' id='input_86_12' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='BDR' \/><\/div><\/div><div id=\"field_86_16\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input data-parameter='webform' name='input_16' id='input_86_16' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/28659' \/><\/div><\/div><div id=\"field_86_14\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input data-parameter='lead_source' name='input_14' id='input_86_14' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_86_20\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input data-parameter='gclid' name='input_20' id='input_86_20' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_86_19\" class=\"gfield gfield--type-hcaptcha d-none field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_86_19'>hCaptcha<\/label><div class='ginput_container ginput_container_sw_hcaptcha'><input aria-required='false' type='hidden' data-type='sw-hcaptcha' name='input_19' value=''><\/div><\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type='submit' id='gform_submit_button_86' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' value='DOWNLOAD NOW'  \/> <input type='hidden' name='gform_ajax' value='form_id=86&amp;title=&amp;description=1&amp;tabindex=0&amp;theme=gravity-theme&amp;styles=[]&amp;hash=9c3101c4352dd53f4afc36cbd4a23c3e' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_86' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_86' id='gform_theme_86' value='gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_86' id='gform_style_settings_86' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_86' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='86' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='USD' value='ZZgLJiMzhsPhEOqPBZL2eZU3FEytVZmEZvcbFELmgTqwnkgT4HeABUhpfWTNN5PkFc+9dNMOwyBggCZPa9AgmNJtakVP2w9gK7m01keczKBJZBM=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_86' value='WyJbXSIsImMzYjFmMDVlMmZiOGI3YTBmMzlkYThiMDIzYWJkOWRlIl0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_86' id='gform_target_page_number_86' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_86' id='gform_source_page_number_86' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_86' id='gform_ajax_frame_86' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 86, 'https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_86').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_86');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_86').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){form_content.find('form').css('opacity', 0);jQuery('#gform_wrapper_86').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_86').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_86').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_86').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_86').val();gformInitSpinner( 86, 'https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [86, current_page]);window['gf_submitting_86'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_86').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_86').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [86]);window['gf_submitting_86'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_86').text());}else{jQuery('#gform_86').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"86\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_86\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_86\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_86\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 86, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Yes, but only when you pair it with your human creativity! The rise of generative AI &#8211; that is, artificial intelligence that is capable of creating text, images, and other media &#8211; can offer fundraisers and nonprofits a much needed assist during the busy year-end giving season. It\u2019s totally tempting to just tell the AI [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":28660,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"20966,23379,1561,23805,160,6521","_relevanssi_noindex_reason":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"2normal","fifu_image_url":"","fifu_image_alt":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[10666,109,5],"tags":[],"sw-content-theme":[10677,10681,10684],"sw-feature":[10688,10692],"sw-persona":[10733,10702],"sw-sector":[],"class_list":["post-28659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-end-of-year","category-featured","category-nonprofit-technology","sw-content-theme-givingtuesday","sw-content-theme-online-fundraising","sw-content-theme-year-end","sw-feature-automation","sw-feature-email","sw-persona-comms","sw-persona-development-director"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tips for using AI to write successful Giving Tuesday appeals<\/title>\n<meta name=\"description\" content=\"Learn how to use the latest AI tools to craft emails for winning Giving Tuesday and year-end fundraising campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for using AI to write successful Giving Tuesday appeals\" \/>\n<meta property=\"og:description\" content=\"Learn how to use the latest AI tools to craft emails for winning Giving Tuesday and year-end fundraising campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Nonprofit Technology &amp; Fundraising Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-13T13:33:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-15T20:54:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-worker-on-computer-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emily Zacek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tips for using AI to write successful Giving Tuesday appeals\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Zacek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/\"},\"author\":{\"name\":\"Emily Zacek\",\"@id\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/#\/schema\/person\/8e8ddef317ac75486118d9321a1f6411\"},\"headline\":\"Can you trust AI with your year-end fundraising appeals?\",\"datePublished\":\"2023-10-13T13:33:14+00:00\",\"dateModified\":\"2024-07-15T20:54:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/\"},\"wordCount\":1092,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-image-woman-on-computer-featured-1.jpg\",\"articleSection\":[\"End of Year\",\"Featured\",\"Nonprofit Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/\",\"url\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/\",\"name\":\"Tips for using AI to write successful Giving Tuesday appeals\",\"isPartOf\":{\"@id\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-image-woman-on-computer-featured-1.jpg\",\"datePublished\":\"2023-10-13T13:33:14+00:00\",\"dateModified\":\"2024-07-15T20:54:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/#\/schema\/person\/8e8ddef317ac75486118d9321a1f6411\"},\"description\":\"Learn how to use the latest AI tools to craft emails for winning Giving Tuesday and year-end fundraising campaigns.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/#primaryimage\",\"url\":\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-image-woman-on-computer-featured-1.jpg\",\"contentUrl\":\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-image-woman-on-computer-featured-1.jpg\",\"width\":630,\"height\":630,\"caption\":\"AI generated image of a woman working on a computer featured\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can you trust AI with your year-end fundraising appeals?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/#website\",\"url\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/\",\"name\":\"Nonprofit Technology &amp; Fundraising Blogs\",\"description\":\"DonorPerfect&#039;s Nonprofit Technology Blog features articles, resources, videos and free tools for nonprofits, created by our fundraising and nonprofit management experts.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/#\/schema\/person\/8e8ddef317ac75486118d9321a1f6411\",\"name\":\"Emily Zacek\",\"url\":\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/authors\/emily-zacek\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tips for using AI to write successful Giving Tuesday appeals","description":"Learn how to use the latest AI tools to craft emails for winning Giving Tuesday and year-end fundraising campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/","og_type":"article","og_title":"Tips for using AI to write successful Giving Tuesday appeals","og_description":"Learn how to use the latest AI tools to craft emails for winning Giving Tuesday and year-end fundraising campaigns.","og_url":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/","og_site_name":"Nonprofit Technology &amp; Fundraising Blogs","article_published_time":"2023-10-13T13:33:14+00:00","article_modified_time":"2024-07-15T20:54:41+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-worker-on-computer-1.jpg","type":"image\/jpeg"}],"author":"Emily Zacek","twitter_card":"summary_large_image","twitter_title":"Tips for using AI to write successful Giving Tuesday appeals","twitter_misc":{"Written by":"Emily Zacek","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/#article","isPartOf":{"@id":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/"},"author":{"name":"Emily Zacek","@id":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/#\/schema\/person\/8e8ddef317ac75486118d9321a1f6411"},"headline":"Can you trust AI with your year-end fundraising appeals?","datePublished":"2023-10-13T13:33:14+00:00","dateModified":"2024-07-15T20:54:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/"},"wordCount":1092,"commentCount":0,"image":{"@id":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-image-woman-on-computer-featured-1.jpg","articleSection":["End of Year","Featured","Nonprofit Technology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/","url":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/","name":"Tips for using AI to write successful Giving Tuesday appeals","isPartOf":{"@id":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/#primaryimage"},"image":{"@id":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-image-woman-on-computer-featured-1.jpg","datePublished":"2023-10-13T13:33:14+00:00","dateModified":"2024-07-15T20:54:41+00:00","author":{"@id":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/#\/schema\/person\/8e8ddef317ac75486118d9321a1f6411"},"description":"Learn how to use the latest AI tools to craft emails for winning Giving Tuesday and year-end fundraising campaigns.","breadcrumb":{"@id":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/#primaryimage","url":"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-image-woman-on-computer-featured-1.jpg","contentUrl":"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-image-woman-on-computer-featured-1.jpg","width":630,"height":630,"caption":"AI generated image of a woman working on a computer featured"},{"@type":"BreadcrumbList","@id":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/nonprofit-technology\/fundraising-templates-vs-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/"},{"@type":"ListItem","position":2,"name":"Can you trust AI with your year-end fundraising appeals?"}]},{"@type":"WebSite","@id":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/#website","url":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/","name":"Nonprofit Technology &amp; Fundraising Blogs","description":"DonorPerfect&#039;s Nonprofit Technology Blog features articles, resources, videos and free tools for nonprofits, created by our fundraising and nonprofit management experts.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/#\/schema\/person\/8e8ddef317ac75486118d9321a1f6411","name":"Emily Zacek","url":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/authors\/emily-zacek\/"}]}},"_links":{"self":[{"href":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/28659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/comments?post=28659"}],"version-history":[{"count":9,"href":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/28659\/revisions"}],"predecessor-version":[{"id":30157,"href":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/28659\/revisions\/30157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/media\/28660"}],"wp:attachment":[{"href":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/media?parent=28659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/categories?post=28659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/tags?post=28659"},{"taxonomy":"sw-content-theme","embeddable":true,"href":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/sw-content-theme?post=28659"},{"taxonomy":"sw-feature","embeddable":true,"href":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/sw-feature?post=28659"},{"taxonomy":"sw-persona","embeddable":true,"href":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/sw-persona?post=28659"},{"taxonomy":"sw-sector","embeddable":true,"href":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/sw-sector?post=28659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}