{"id":29238,"date":"2024-02-15T11:49:15","date_gmt":"2024-02-15T15:49:15","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=29238"},"modified":"2024-07-15T10:39:24","modified_gmt":"2024-07-15T14:39:24","slug":"how-to-recruit-donors-to-join-your-monthly-giving-program","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/monthly-giving\/how-to-recruit-donors-to-join-your-monthly-giving-program\/","title":{"rendered":"How to Recruit Donors to Join Your Monthly Giving Program"},"content":{"rendered":"\n
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Whether your organization\u2019s monthly giving<\/a> program has been established for a while or it’s just getting started, it\u2019s important to recruit new, recurring donors on a regular basis. By inviting donors to support your mission in a simple way, you are helping to establish and maintain a reliable revenue stream for your nonprofit.\u00a0<\/p>\n

On average, nonprofits are retaining more than sixty percent of their monthly donors<\/a> beyond the first year. This is a great reason to start recruiting new monthly donors, today! <\/p>\n

Here\u2019s how you can recruit donors to support your growing monthly giving program.<\/strong> <\/p>\n<\/section>\n

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Ask current supporters to join your program<\/h2>\n

Start close to home. Your current supporters are passionate about your mission. They are attending your signature events, volunteering their time, and generously donating to your cause. Chances are, if you ask your dedicated supporters to contribute to your mission year-round, they will! <\/p>\n

Find out who your consistent donors are and start to cultivate them. Run reports<\/a> in the database to see who has been donating to your organization for the last three years, as one example, and directly share with them how their donations have made an impact. When the time is right, ask these donors if they will consider making a monthly contribution. Be sure to share how recurring funds will support and sustain your programs and be clear about the process<\/a> to build trust. <\/p>\n

Other groups you can ask to become monthly donors are current and past board members, staff, and volunteers.<\/p>\n<\/section>\n

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Identify and engage prospective donors<\/h2>\n

While reaching out to those who know your organization very well, identify ways to recruit new donors to your organization. Your database may include lists of volunteers who have not donated or other prospective donors who need to be contacted. <\/p>\n

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When reaching out to new prospects, your monthly giving<\/a> program is an easy and affordable option for them to get plugged in to your mission right away. If your organization attends events in the community, print and pass out materials – or QR codes<\/a> – as a way to market your monthly giving program. Also, get to know your prospects and how they communicate. Each generation<\/a> may resonate with information and marketing materials differently.\u00a0<\/p>\n<\/div>\n

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Advertise your monthly giving program online <\/h2>\n

A strong marketing plan<\/a> will help you raise awareness about your new and growing program. There are many ways that you can make your monthly giving<\/a> program accessible to prospective donors online. Here are a few to get you started:<\/p>\n