{"id":29382,"date":"2024-04-25T09:20:20","date_gmt":"2024-04-25T13:20:20","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=29382"},"modified":"2024-04-25T09:19:45","modified_gmt":"2024-04-25T13:19:45","slug":"retain-new-donors","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/retain-new-donors\/","title":{"rendered":"The Secret to Retaining New Donors: Nurture Them Like New Employees"},"content":{"rendered":"\n

Attracting new donors is vital for nonprofit growth. However, the journey doesn’t end with finding them \u2013 it’s equally crucial to nurture these relationships long-term.

According to a study by the Association of Fundraising Professionals<\/a>, acquiring a new donor can cost up to five times more than retaining one. Just as nonprofits invest in thorough onboarding processes for new employees, they must prioritize communication with first-time supporters to foster lasting connections. Every effort should be made to ensure they feel welcomed and valued from the start, laying the foundation for continued engagement and support of your mission.<\/p>\n

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To support new hires, set them up with an onboarding resource like our Clean Data Checklist<\/a>. Provide your new donors with a resource that tells them what to expect from your nonprofit and where they fit in – ways to give, how your programs impact the community, etc.<\/p>\n<\/div>\n

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Many of the same principles guiding employee engagement apply to donor stewardship: <\/p>\n

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