{"id":30387,"date":"2024-10-08T09:42:40","date_gmt":"2024-10-08T13:42:40","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=30387"},"modified":"2025-05-27T15:40:40","modified_gmt":"2025-05-27T19:40:40","slug":"guide-to-nonprofit-giving-days","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/guide-to-nonprofit-giving-days\/","title":{"rendered":"A Fundraiser\u2019s Guide to Nonprofit Giving Days"},"content":{"rendered":"\n
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5 Steps to Host or Participate in a Successful Giving Day<\/strong><\/p>\n

Imagine you have one day a year to fundraise however you want.<\/p>\n

For 24 hours, you have the chance to energize your community and constituents through initiatives that make great use of everyone\u2019s time (including donors, beneficiaries, volunteers, advocates, and strangers). You have everything you need to make it happen virtually or in person (gift collection and processing tools, communication platforms, etc.).<\/p>\n

How would you get creative with your campaign?<\/p>\n

We just described nonprofit Giving Days, a fresh, flexible approach to donor engagement and retention that can be planned for any time of year. Whether you host your own or join an existing Giving Day, a nonprofit CRM has everything you need to maximize your resources without stressing about budget<\/a>, turnover, or giving declines.<\/p>\n

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Why Giving Days?<\/h2>\n

Giving Days are an incredible opportunity for your nonprofit to create meaningful connections with both new and loyal supporters, providing a platform to rally people around a shared goal. By organizing an event tailored to your specific cause or location, you can engage a broader (yet more engaged) audience, including volunteers and advocates, to help you overcome challenges like donor churn and declining contributions.<\/p>\n

Giving Days also enhance your personalized outreach opportunities, especially for new and lapsed donors, and even your non-givers. Research shows<\/a> that timely solicitation and incentives, like matching gifts and giving challenges, can lead to more generous contributions. Volunteers also play a significant role in strengthening your social influence, as their ongoing commitment to the cause can inspire others, remaining strong even when overall donation rates dip.<\/p>\n<\/section>\n

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5 Steps to Host or Participate Successfully<\/h2>\n
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Step 1: Audit your system to determine your bandwidth.<\/h3>\n

So much potential lies in Giving Days, as they can be planned and celebrated however your team is most comfortable. There\u2019s no need for the kind of pressure that often comes with participating in Giving Tuesday<\/a>, for example.<\/p>\n

To scope your event, run down the list of features in your fundraising software:<\/strong><\/p>\n