{"id":31724,"date":"2026-01-28T17:24:04","date_gmt":"2026-01-28T21:24:04","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=31724"},"modified":"2026-01-30T15:58:00","modified_gmt":"2026-01-30T19:58:00","slug":"data-reports-strategic-planning","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/data-reports-strategic-planning\/","title":{"rendered":"5 Ways to Use Donor Data in Nonprofit Strategic Planning"},"content":{"rendered":"\n<p>Nonprofit leaders constantly have to decide where to focus, what to prioritize, and what to change. Nonprofit strategic planning helps you make those decisions faster and with less guesswork.<\/p>\n<p>When you use the information you already have\u2014your donor data and nonprofit reports\u2014you can turn everyday activity into insight you can act on. By reviewing them consistently, you can spot what\u2019s working or adjust your strategy as needed.<\/p>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Strategic planning\" id=\"section-1-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-strategic-planning-starts-with-data\">Strategic planning starts with data<\/h2>\n<p>Many nonprofits collect a lot of information but still feel stuck when it comes time to make decisions. You might have hundreds or thousands of records in your database and still wonder:<\/p>\n<ul class=\"wp-block-list\">\n<li>Who should we focus on right now?<\/li>\n<li>Which campaign types are actually working for us?<\/li>\n<li>Why are donors giving only once?<\/li>\n<li>Are we on track to hit our goals this year?<\/li>\n<\/ul>\n<p>Your donor data helps you move from \u201cwe think\u201d to \u201cwe know.\u201d And when laid out clearly in the right reports, it can help you:<\/p>\n<ul class=\"wp-block-list\">\n<li>Understand which donors might give again<\/li>\n<li>Spot retention issues before they turn into revenue problems<\/li>\n<li>Make realistic fundraising goals and forecasts<\/li>\n<li>Improve communication strategy<\/li>\n<li>Align day-to-day fundraising tactics with long-term priorities<\/li>\n<\/ul>\n<p>Here are five ways to use donor data and nonprofit reports to strengthen your fundraising strategy and improve nonprofit strategic planning all year long.<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"1. Identify donor potential\" id=\"section-2-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-1-identify-donor-potential\">1. Identify donor potential<\/h2>\n<p>One of the biggest challenges in fundraising is knowing who to prioritize. And because most nonprofits have limited time and staff, it\u2019s important to focus on the relationships most likely to grow rather than treating every donor the same.<\/p>\n<p>Your donor data helps you identify supporters who are:<\/p>\n<ul class=\"wp-block-list\">\n<li>Giving consistently and may be ready for an upgrade<\/li>\n<li>New and ready to be included in a welcome series<\/li>\n<li>Long-time givers who may be ready for planned gifts<\/li>\n<li>Mid-level donors who show signs of major gift potential<\/li>\n<li>At risk of lapsing if you don\u2019t reach them soon<\/li>\n<\/ul>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left\">DonorPerfect\u2019s <a href=\"\/nonprofit-technology-blog\/fundraising-software\/donor-score\/\">Donor Score<\/a> helps you quickly spot supporters who might be ready to renew or upgrade based on giving history. It\u2019s an easy way to prioritize outreach and stay focused on the right next steps.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-score-solo.jpg\" alt=\"donor score tile\" class=\"wp-image-37228\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>When you run the right nonprofit reports, you can start looking for trends like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Donors who give every year, but haven\u2019t upgraded in a long time<\/li>\n<li>Supporters who made a great first gift, but haven\u2019t given again<\/li>\n<li>Mid-level donors who are consistently active, but not personally engaged<\/li>\n<li>Donors who stopped giving after a specific campaign or appeal<\/li>\n<\/ul>\n<p>Suggested nonprofit reports to review:<\/p>\n<ul class=\"wp-block-list\">\n<li>Donor retention report (first-time vs. repeat donors)<\/li>\n<li>LYBUNT\/SYBUNT report (recently lapsed donors)<\/li>\n<li>Top donor or major giving report (to identify upgrade opportunities)<\/li>\n<\/ul>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left\">Want to build a smart fundraising system (not just set goals)? In our recorded webinar Cracking the Code: The Secret to Raising More Money with Smarter Systems, fundraising strategist T. Clay Buck, CFRE explains why strong systems matter as much as strategy and how your donor data and nonprofit reports help you stay on track. <a href=\"\/video\/cracking-the-code\/\">Watch the webinar &gt;&gt;<\/a><\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"778\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/clay-buck-1.jpg\" alt=\"T Clay Buck headshot\" class=\"wp-image-30698\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/clay-buck-1.jpg 800w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/clay-buck-1-300x292.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/clay-buck-1-768x747.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/clay-buck-1-100x97.jpg 100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"2. Target donor outreach\" id=\"section-3-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-2-target-donor-outreach\">2. Target donor outreach<\/h2>\n<p>A simple way to improve fundraising results is <a href=\"\/nonprofit-technology-blog\/featured\/charitable-contributions-obbba\/\">segmentation<\/a>. When you use your donor data to send the right message to the right group of people, your outreach is more relevant.<\/p>\n<p>Here are some ways to segment your outreach:<\/p>\n<ul class=\"wp-block-list\">\n<li>Giving level (major donor, repeat, first-time)<\/li>\n<li>Gift frequency (one-time, recurring)<\/li>\n<li>Giving recency<\/li>\n<li>Engagement history (event attendance, volunteering, interactions)<\/li>\n<li>Campaign or appeal history<\/li>\n<li>Program interest<\/li>\n<\/ul>\n<p>This is where nonprofit strategic planning gets easier to put into action. Rather than relying on broad assumptions, you can plan based on real evidence from your <a href=\"\/fundraising-software\/fundraising-report-software\/\">donor data<\/a> and nonprofit reports.<\/p>\n<p>Use nonprofit reports to help answer questions like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Who\u2019s giving most consistently?<\/li>\n<li>Which donors are likely to lapse?<\/li>\n<li>What campaigns are driving the strongest response?<\/li>\n<li>Which segments are growing and which are shrinking?<\/li>\n<\/ul>\n<p><strong>Suggested nonprofit reports to review:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Campaign or solicitation performance report (what messaging is driving gifts)<\/li>\n<li>Giving history by donor segment (new vs. repeat vs. recurring)<\/li>\n<li>Donor contact or interaction history report (to <a href=\"\/video\/nonprofit-expert-episode-37-segment-donors-for-more-personalized-outreach\/\">personalize outreach<\/a>)<\/li>\n<\/ul>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"3. Determine ask amounts\" id=\"section-4-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-3-determine-ask-amounts\">3. Determine ask amounts<\/h2>\n<p>Many nonprofits default to the same ask string every year\u2014or worse, they guess.<\/p>\n<p>Your donor data can help you build suggested giving levels that make sense for your organization. For example, you can use it to determine:<\/p>\n<ul class=\"wp-block-list\">\n<li>Typical gift ranges by donor segment<\/li>\n<li>Average gift size for different campaign types<\/li>\n<li>Donors who tend to increase year over year<\/li>\n<li>The next reasonable step for an <a href=\"\/video\/donor-retention-and-upgrade-journey-in-donorperfect\/\">upgrade<\/a><\/li>\n<\/ul>\n<p>Once you have suggested amounts, pair them with impact. Donors are more likely to give when your ask feels specific and purposeful. Show them what their gift can do, such as:<\/p>\n<ul class=\"wp-block-list\">\n<li>$50 helps provide supplies for one student for the year<\/li>\n<li>$100 covers a counseling session<\/li>\n<li>$250 funds emergency assistance for an entire family<\/li>\n<\/ul>\n<p>Suggested nonprofit reports to review:<\/p>\n<ul class=\"wp-block-list\">\n<li>Average gift report (by donor segment or campaign)<\/li>\n<li>Gift frequency report (how often donors typically give)<\/li>\n<li>Year-over-year giving report (to identify likely upgrades)<\/li>\n<\/ul>\n<p>When you use your donor data and nonprofit reports to shape your ask amounts, you create a fundraising strategy that\u2019s easier to repeat and build on over time.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left\">Once you\u2019ve chosen your gift amounts and impact examples, use the DonorPerfect <a href=\"\/fundraising-ai-writer-bot\/\">AI writing assistant<\/a> to draft short, donor-friendly language for emails, letters, or donation forms. It\u2019s free for all nonprofits to use.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-bot-display-1.jpg\" alt=\"A preview of the AI Chatbot from DonorPerfect.\" class=\"wp-image-30820\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-bot-display-1.jpg 1024w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-bot-display-1-300x150.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-bot-display-1-768x384.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/ai-bot-display-1-100x50.jpg 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"4. Strengthen fundraising\" id=\"section-5-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-4-strengthen-fundraising-with-multichannel-insights\">4. Strengthen fundraising with multichannel insights<\/h2>\n<p>Donors might open an email, click a social post, ignore a follow-up, attend an event, and then give months later through your donation form. If your team only measures one channel at a time, it can be hard to tell what\u2019s actually working.<\/p>\n<p>Your nonprofit reports should help you understand:<\/p>\n<ul class=\"wp-block-list\">\n<li>Which channels generate the most gifts<\/li>\n<li>Which channels drive engagement<\/li>\n<li>What timing tends to produce the best response<\/li>\n<li>Whether certain donor groups respond better to certain messages<\/li>\n<\/ul>\n<p>From a nonprofit strategic planning perspective, this helps you build a fundraising calendar based on what works.<\/p>\n<p>Over time, you may start to notice patterns like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Strong email engagement, but low donation form conversion<\/li>\n<li>Good event attendance, but weak post-event retention<\/li>\n<li>Appeals that perform well once, but drop off year over year<\/li>\n<\/ul>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left\">Some channels appear successful because they bring in revenue quickly, while others support longer-term engagement and retention. Map out <a href=\"\/donor-journeys\/\">donor journeys<\/a> to make fundraising performance more predictable.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-journey-mockup.jpg\" alt=\"The Donor Journey\" class=\"wp-image-31725\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-journey-mockup.jpg 600w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-journey-mockup-300x188.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-journey-mockup-100x63.jpg 100w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>Suggested nonprofit reports to review:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Revenue by channel report (email, events, direct mail, online giving, etc.)<\/li>\n<li>Donation form or online giving performance report<\/li>\n<li>Email engagement and response reporting (through your email marketing platform)<\/li>\n<\/ul>\n<p>The best fundraising calendars are built on insight. When you use your donor data from the right reports, you can choose the right channel, better timing, and follow-up strategies.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left\">Connect donor management and email marketing in one workflow. DonorPerfect with Constant Contact supports <a href=\"\/integrations\/email-marketing\/constant-contact\/\">multi-channel marketing<\/a> and reporting, so you can segment outreach and track engagement as part of your nonprofit strategic planning efforts.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1326\" height=\"1801\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-thank-you-simple-3.jpg\" alt=\"A preview of Constant Contact's thank you screen.\" class=\"wp-image-30997\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-thank-you-simple-3.jpg 1326w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-thank-you-simple-3-221x300.jpg 221w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-thank-you-simple-3-754x1024.jpg 754w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-thank-you-simple-3-768x1043.jpg 768w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-thank-you-simple-3-1131x1536.jpg 1131w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/constant-contact-thank-you-simple-3-100x136.jpg 100w\" sizes=\"(max-width: 1326px) 100vw, 1326px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"5. Follow a consistent rhythm\" id=\"section-6-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-5-follow-a-consistent-reporting-rhythm\">5. Follow a consistent reporting rhythm<\/h2>\n<p>Some nonprofits only look at data and reports when leadership or the <a href=\"\/whitepapers\/generic\/building-a-board-of-ambassadors\/\" target=\"_blank\" rel=\"noreferrer noopener\">board<\/a> asks for them.<\/p>\n<p>Instead, think of reporting as a rhythm your team follows. It can be as simple as:<\/p>\n<ul class=\"wp-block-list\">\n<li>Weekly: Quick glance at gift totals and recent donor activity<\/li>\n<li>Monthly: Retention and recurring giving trends<\/li>\n<li>Quarterly: Campaign performance and donor upgrades<\/li>\n<li>Annually: Bigger-picture planning and goal-setting<\/li>\n<\/ul>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-left\">DonorPerfect offers scheduled reports, so you can <a href=\"\/video\/easy-report-scheduler\/\">automa<\/a><a href=\"https:\/\/www.donorperfect.com\/video\/easy-report-scheduler\/\">te the delivery of key nonprofit reports<\/a>. This helps you stay consistent with reporting and keep nonprofit strategic planning moving forward.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"251\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/report-center-zoom.jpg\" alt=\"Mock-up of the report center with a list of reports in DonorPerfect\" class=\"wp-image-30998\" srcset=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/report-center-zoom.jpg 400w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/report-center-zoom-300x188.jpg 300w, https:\/\/uploads.donorperfect.com\/images\/sites\/2\/report-center-zoom-100x63.jpg 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>When reporting is part of your regular operations, nonprofit strategic planning becomes easier to maintain:<\/p>\n<ul class=\"wp-block-list\">\n<li>Less scrambling<\/li>\n<li>Clearer priorities<\/li>\n<li>Better team alignment<\/li>\n<li>More realistic fundraising goals<\/li>\n<li>Stronger donor retention over time<\/li>\n<\/ul>\n<p>Suggested nonprofit reports to review on a set schedule:<\/p>\n<ul class=\"wp-block-list\">\n<li>Weekly: Recent gifts and donor activity summary<\/li>\n<li>Monthly: Donor retention and recurring giving performance<\/li>\n<li>Quarterly: Campaign performance, donor upgrades, and lapsed donors<\/li>\n<\/ul>\n<p>By consistently reviewing donor data and using nonprofit reports to guide decisions, your team can focus on what works, adjust faster, and build a stronger strategic fundraising plan over time.<\/p>\n<p>Ready to use donor data more intentionally in nonprofit strategic planning? Download our free guide\u2014<a href=\"\/whitepapers\/generic\/data-informed-planning-for-fundraising-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data-Informed Planning for Fundraising Success<\/a>\u2014written by nonprofit expert T. Clay Buck, CFRE.<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Download now\" id=\"section-7-toc-1\"><\/header>\n<h2 class=\"wp-block-heading get_demo gutenberg\" id=\"h-download-your-free-copy-now\">Download your free copy now<\/h2>\n<p class=\"get_demo gutenberg\"><em>Data-Informed Planning For Fundraising Success with T. Clay Buck, CFRE<\/em><\/p>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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Nonprofit strategic planning helps you make those decisions faster and with less guesswork. When you use the information you already have\u2014your donor data and nonprofit reports\u2014you can turn everyday activity into insight you can act on. By reviewing them [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":31728,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"21137,828,25471,29325,25529,4109","_relevanssi_noindex_reason":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"2normal","fifu_image_url":"","fifu_image_alt":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[4,109],"tags":[],"sw-content-theme":[10669,10676,10732],"sw-feature":[10689,10691,10696],"sw-persona":[10702,10705],"sw-sector":[],"class_list":["post-31724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising-software","category-featured","sw-content-theme-donor-data","sw-content-theme-fundraising-operations","sw-content-theme-planning","sw-feature-data-enhancement","sw-feature-efficiency","sw-feature-reporting","sw-persona-development-director","sw-persona-nonprofit-executive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Ways to Use Donor Data in Nonprofit Strategic Planning<\/title>\n<meta name=\"description\" content=\"Use donor data and nonprofit reports to make nonprofit strategic planning easier\u2014spot trends, improve outreach, and build a stronger plan year-round.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/data-reports-strategic-planning\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Use Donor Data in Nonprofit Strategic Planning\" \/>\n<meta property=\"og:description\" content=\"Use donor data and nonprofit reports to make nonprofit strategic planning easier\u2014spot trends, improve outreach, and build a stronger plan year-round.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/data-reports-strategic-planning\/\" \/>\n<meta property=\"og:site_name\" content=\"Nonprofit Technology &amp; Fundraising Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T21:24:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T19:58:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/5-ways-donor-data-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1542\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Janell Lewis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" 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