{"id":31739,"date":"2026-02-02T12:26:23","date_gmt":"2026-02-02T16:26:23","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=31739"},"modified":"2026-02-02T12:21:20","modified_gmt":"2026-02-02T16:21:20","slug":"donation-form-optimization-cro","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/donation-form-optimization-cro\/","title":{"rendered":"Donation Form Optimization: How to Convert More Donors Online"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-my-donation-form-isn-t-converting-how-do-i-fix-it\"><em>\u201cMy donation form isn\u2019t converting. How do I fix it?\u201d<\/em><br><\/h2>\n<p>Your donation forms are the most important conversion points in your entire online fundraising strategy. They\u2019re either a barrier to\u2014or a catalyst for\u2014turning donor intent into action.<\/p>\n<p>Donation form optimization, when done right, can increase your organization\u2019s average gift size and donor retention rate by <strong>improving how your supporters experience online giving<\/strong>\u2014reducing friction, building trust, and guiding your supporters toward completing (and repeating) their gifts.<\/p>\n<p>In this post, explore donation form optimization best practices\u2014such as page speed and impact-first messaging\u2014and how to implement these strategies at scale.<\/p>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"What is donation form optimization?\" id=\"section-1-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-donation-form-optimization\"><strong>What is donation form optimization?<\/strong><\/h2>\n<p>Donation form optimization is the nonprofit-specific application of a broader marketing strategy called <strong>conversion rate optimization (CRO)<\/strong>. In other industries, CRO focuses on turning people into customers, but for nonprofits, it focuses on helping people follow through on their intent to support your mission.<\/p>\n<p>Put simply, a conversion is a <strong>completed form submission<\/strong>\u2014whether it\u2019s a gift, volunteer sign-up, event RSVP, or information request. Every time a supporter visits your form, they go through a series of steps guiding them through completion.<\/p>\n<p>In CRO terms, these steps are called \u201c<strong>micro-conversions<\/strong>.\u201d Each one presents two opportunities: one for your donor to abandon the form, and one for you to convert your donor by optimizing the form.<\/p>\n<header data-toc-subtag=\"CRO for nonprofits\" id=\"section-1-toc-2\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-conversion-rate-optimization-cro-for-nonprofits\">Conversion rate optimization (CRO) for nonprofits<\/h3>\n<p>Donation forms include multiple micro-conversions:<\/p>\n<ul class=\"wp-block-list\">\n<li>Clicking a \u201cDonate\u201d or \u201cGive Monthly\u201d button<\/li>\n<li>Selecting a gift amount or impact level<\/li>\n<li>Filling out blank fields, such as first name and last name<\/li>\n<li>Selecting from a dropdown list, such as \u201cwhere did you hear about us?\u201d<\/li>\n<li>Selecting a digital wallet and entering payment credentials<\/li>\n<\/ul>\n<p>Modern donation platforms focus on minimizing friction at every stage, ensuring your supporters can move to action without unnecessary delays, distractions, or uncertainty.<\/p>\n<header data-toc-subtag=\"Why nonprofits should prioritize form optimization\" id=\"section-1-toc-3\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-why-nonprofits-should-prioritize-form-optimization\"><strong>Why nonprofits should prioritize form optimization<\/strong><\/h3>\n<p>For smaller nonprofits, increasing form conversion rates can help build their constituency and stabilize the organization. For medium to large-sized nonprofits, even small conversion improvements can produce significant results.&nbsp;<\/p>\n<p>Regardless of donor count or budget, unoptimized forms can result in:<\/p>\n<ul class=\"wp-block-list\">\n<li>High abandonment rates during checkout<\/li>\n<li>Lost revenue during peak campaigns<\/li>\n<li>Missed recurring giving opportunities<\/li>\n<li>Increased strain on fundraising operations and development staff<\/li>\n<\/ul>\n<p>Donation form optimization helps nonprofits apply CRO principles\u2014speed, clarity, trust, and relevance\u2014without needing enterprise-level complexity.<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Best practices for higher conversion rates\" id=\"section-2-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-higher-conversion-rates\"><strong>Best practices for higher conversion rates<\/strong><\/h2>\n<header data-toc-subtag=\"Monthly giving\" id=\"section-2-toc-2\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-1-make-monthly-giving-the-primary-path\">1. Make monthly giving the primary path<\/h3>\n<p>Reduce decision friction and increase lifetime value. <a href=\"\/monthly-giving\/\">Monthly giving<\/a> performs better because it simplifies the donor\u2019s decision: one commitment instead of repeated asks.<\/p>\n<p>Optimized donation forms:<\/p>\n<ul class=\"wp-block-list\">\n<li>Highlight monthly giving as a sustainable option*<\/li>\n<li>Personalize suggested monthly amounts<\/li>\n<li>Remove barriers to managing recurring gifts<\/li>\n<\/ul>\n<p>Use the donor data in your nonprofit CRM to ensure your monthly ask amounts resonate with your supporters. On your donation forms, you can tailor monthly amounts to your gift history. In your fundraising emails, you can personalize monthly amounts to each donor. Some integrated solutions, like <a href=\"\/integrations\/website-management\/givecloud\/\">DonorPerfect and Givecloud<\/a>, include gentle reminders for one-time donors about recurring options they can manage online.&nbsp;<\/p>\n<div style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\" class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Pro tip: <\/strong>Allow supporters to update their payment details themselves\u2014it reduces involuntary donor churn caused by expired cards or outdated information. For example, DonorPerfect and Givecloud provide a <a href=\"https:\/\/givecloud.com\/features\/donor-portal\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">self-service donor portal<\/a> where supporters can manage their recurring donations and download their own receipts.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/forms-optim-blog-donor-portal.jpg\" alt=\"Givecloud donor portal\" class=\"wp-image-37418\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>*Note: <\/strong>Every nonprofit is different. For many organizations, making monthly giving the default option can increase retention and recurring revenue. However, it\u2019s important to ensure donors can easily choose between monthly and one-time giving, with both options presented clearly and intentionally. The goal is to guide supporters through a smooth experience while keeping them fully in control of how they give.<\/p>\n<header data-toc-subtag=\"Lead with impact\" id=\"section-2-toc-3\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-2-lead-with-impact-before-dollar-amount\">2. Lead with impact before dollar amount<\/h3>\n<p>Each donor has a different goal, so be sure to clarify value and cost. Donors convert faster when they understand why their gift matters. Make their donation experience more powerful by letting them choose the outcome of their gift, such as:<\/p>\n<ul class=\"wp-block-list\">\n<li>Classroom supplies for one student \u2013 $25<\/li>\n<li>Books or learning materials for a small group \u2013 $50<\/li>\n<li>After-school tutoring session for a student \u2013 $75<\/li>\n<li>Technology access for a classroom \u2013 $100<\/li>\n<li>STEM or arts enrichment program for a full class \u2013 $150<\/li>\n<li>Scholarship support for a student\u2019s semester \u2013 $200<\/li>\n<\/ul>\n<p><a href=\"https:\/\/givecloud.com\/features\/impact-giving-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Impact-first donation forms<\/a> allow supporters to select tangible outcomes visually before choosing a dollar amount. This reduces cognitive load and shifts focus from price to purpose\u2014a proven CRO tactic that improves completion rates, particularly for program-driven organizations.<\/p>\n<p>Impact-first optimization includes:<\/p>\n<ul class=\"wp-block-list\">\n<li>Letting donors choose giving outcomes<\/li>\n<li>Framing giving as participation in a solution<\/li>\n<li>Reinforcing impact after conversion<\/li>\n<\/ul>\n<header data-toc-subtag=\"Smooth checkout\" id=\"section-2-toc-4\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-3-reduce-abandonment-with-a-smooth-checkout\">3. Reduce abandonment with a smooth checkout<\/h3>\n<p>Prioritize page speed and interruption recovery tools. Slow load times and checkout friction are two of the strongest predictors of donation abandonment.&nbsp;<\/p>\n<p>Optimized donation experiences prioritize:<\/p>\n<ul class=\"wp-block-list\">\n<li>Fast page load times<\/li>\n<li><a href=\"\/factsheets\/givecloud-express\/\">Minimal steps to complete a gift<\/a><\/li>\n<li>Express checkout with saved payment information<\/li>\n<li>Digital wallets like <a href=\"\/factsheets\/paypal-for-dp-forms\/\">PayPal and Venmo<\/a><\/li>\n<\/ul>\n<p>Fast load times can be especially critical during high-traffic, time-sensitive campaigns, where even small delays increase abandonment. And express checkout helps reduce checkout friction by allowing donors to complete their gifts in one click using stored credentials. Together, these features help nonprofits recover donations that might otherwise be lost due to distraction or slow-loading pages.<\/p>\n<div style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\" class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><a href=\"https:\/\/donorperfect.givecloud.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Givecloud forms<\/a> are engineered for high performance, with average load times under 1.5 seconds and an infrastructure that supports up to 25 donations per second.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/givecloud-donation-3-forms.png\" alt=\"givecloud forms \" class=\"wp-image-37416\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<header data-toc-subtag=\"Suggested ask amounts\" id=\"section-2-toc-5\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-4-increase-average-gift-size-with-suggested-ask-amounts\">4. Increase average gift size with suggested ask amounts<\/h3>\n<p>Encourage specific amounts without limiting choices. <a href=\"https:\/\/givecloud.com\/solutions\/ai-optimized-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Suggested giving amounts<\/a> influence how donors perceive their own contribution. This approach helps to increase average gift size while maintaining a donor-centered experience.&nbsp;<\/p>\n<p>Optimized ask strategies:<\/p>\n<ul class=\"wp-block-list\">\n<li>Reflect donor history and behavior<\/li>\n<li>Use intelligent anchors instead of static guesses<\/li>\n<li>Encourage upgrades without pressure<\/li>\n<\/ul>\n<p>As mentioned for monthly giving, you can use the donor data in your nonprofit CRM to calculate appropriate ask amounts for specific fundraising campaigns or donor segments. For example, you can set default giving amounts for the campaign, and adjust amounts for loyal donors based on their giving history.<\/p>\n<div style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\" class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Pro tip: <\/strong>To improve your donation form performance, analyze any changes in conversion rates or ask amounts. For example, did the gift amounts and impact points resonate with new donors like you had hoped? All results from Givecloud forms sync directly to DonorPerfect so you can analyze your conversion rate by amount, campaign, or segment.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/Segmentation-giving-summary.jpg\" alt=\"Giving Summary Report\" class=\"wp-image-37173\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<header data-toc-subtag=\"Branded donation experiences\" id=\"section-2-toc-6\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-5-build-trust-with-branded-donation-experiences\">5. Build trust with branded donation experiences<\/h3>\n<p>Trust signals reduce hesitation. When donation forms feel disconnected from your website, donors are more likely to abandon the process.<\/p>\n<p>Optimized forms should:<\/p>\n<ul class=\"wp-block-list\">\n<li>Appear embedded or as non-disruptive pop-ups<\/li>\n<li>Match your website branding exactly<\/li>\n<li>Reinforce continuity from appeal to checkout<\/li>\n<li>Leverage social proof to signal trust<\/li>\n<\/ul>\n<p>Branded donation forms that match your website design (font, colors, etc.) perform better, because they assure your donors that they\u2019re in the right place.&nbsp;<\/p>\n<p>Other form types, such as peer-to-peer fundraising, benefit from interactive elements that display \u201csocial proof\u201d\u2014a CRO tactic that increases completion rates. In other words, <a href=\"https:\/\/givecloud.com\/features\/donation-forms\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">real-time progress bars and donation feeds<\/a> signal to donors that the page is a safe place to participate in your mission, alongside their peers.<\/p>\n<header data-toc-subtag=\"Donor self-service tools\" id=\"section-2-toc-7\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-6-improve-retention-with-donor-self-service-tools\"><strong>6. Improve retention with donor self-service tools<\/strong><\/h3>\n<p>Conversion doesn\u2019t end with the first gift, sign-up, RSVP, or request. Donor stewardship and retention are a continuation of your form optimization initiatives.<\/p>\n<p>High-performing nonprofits empower donors to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Manage recurring gifts<\/li>\n<li>Update payment information<\/li>\n<li>Access receipts without contacting staff<\/li>\n<\/ul>\n<div style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\" class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\">Form tools with self-service options empower your supporters to manage and explore their own donor journey, helping them feel like active participants in the change they want to see, rather than having assumptions made about their goals.&nbsp;<\/p>\n<p class=\"has-text-align-left\">Internally, self-service options reduce the administrative burden on your fundraising staff, freeing up time for meaningful relationship work.<\/p>\n<p class=\"has-text-align-left\"><strong>Pro tip:<\/strong> A secure <a href=\"https:\/\/givecloud.com\/features\/donor-portal\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">donor portal<\/a> enables supporters to manage their own engagement, reducing friction that often leads to churn. With Givecloud and DonorPerfect, for example, all updates sync automatically, improving both donor satisfaction and operational efficiency.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<header data-toc-tag=\"Optimization across channels\" id=\"section-2-toc-8\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-7-apply-donation-form-optimization-across-channels\"><strong>7. Apply donation form optimization across channels<\/strong><\/h3>\n<p>For growing nonprofits, donation forms are part of a broader digital engagement ecosystem. For a cohesive donation experience that\u2019s easy and safe for your donors, it\u2019s best to maintain consistency across all touchpoints, optimizing for speed, clarity, and follow-through.<\/p>\n<p>In addition to your forms, you can apply CRO principles across:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"\/factsheets\/crowdfunding-online-forms-plus\/\">Crowdfunding<\/a> and <a href=\"https:\/\/givecloud.com\/features\/peer-to-peer-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">peer-to-peer fundraising<\/a><\/li>\n<li><a href=\"https:\/\/hello.givecloud.com\/virtual-events\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Virtual events<\/a> with live engagement tools<\/li>\n<li><a href=\"https:\/\/givecloud.com\/features\/online-store\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Online stores<\/a> that combine merchandise and donations in one checkout<\/li>\n<\/ul>\n<p>To review supporter behavior as it relates to revenue, ensure every touchpoint syncs with your donor management software, so you can analyze the full picture at a glance.<\/p>\n<div style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\" class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\">On average, nonprofits using Givecloud and DonorPerfect together increase online fundraising revenue by up to 72%, supported by:<\/p>\n<ul class=\"wp-block-list\">\n<li>Industry-leading conversion rates (averaging 25%)<\/li>\n<li>Sub-1.5-second page load times<\/li>\n<li>Intelligent personalization and behavioral nudges<\/li>\n<li>Seamless CRM integration for reporting and stewardship<\/li>\n<\/ul>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/forms-optim-blog-higher-conversion.jpg\" alt=\"online giving with Givecloud\" class=\"wp-image-37419\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p>Remember, converting donors requires more than perfectly-worded appeals, it\u2019s about removing barriers between donor intent and action. By guiding your supporters through a smooth experience with donation form optimization best practices like personalization, impact descriptions, trust signals, and express checkout options, you\u2019re making it easier for them to support and sustain your mission.<\/p>\n<p><strong>Want more marketing principles to implement into your nonprofit strategic plan?<\/strong> Learn more about <a href=\"\/nonprofit-technology-blog\/featured\/what-is-agile-fundraising\/\">agile fundraising<\/a>, a planning and work process that helps teams produce better outcomes through ongoing value, improvement, and prioritization. Get your <a href=\"\/nonprofit-technology-blog\/featured\/implementing-agile-fundraising\/\">complete guide to implementing agile fundraising<\/a>, available for free on the <a href=\"\/nonprofit-technology-blog\/\">DonorPerfect blog<\/a>.<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Get a Demo\" id=\"section-3-toc-1\"><\/header>\n<h2 class=\"wp-block-heading get_demo gutenberg\" id=\"h-explore-optimized-forms-with-donorperfect-and-givecloud\">Explore optimized forms with DonorPerfect and Givecloud<\/h2>\n<p class=\"get_demo gutenberg\">Request your free demonstration today.<\/p>\n<script>\nvar 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class='gform_description'><\/p>\n                        <\/div><form data-confirmation-type=\"page\" method='post' enctype='multipart\/form-data' target='gform_ajax_frame_1' id='gform_1' class='gravityforms_donor_retention' action='\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/31739#gf_1' data-formid='1' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"153\" \/>\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_1_1\" class=\"gfield gfield--type-text gfield--width-half input-field gf_first_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_1'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='first_name' name='input_1' id='input_1_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_2\" class=\"gfield gfield--type-text gfield--width-half input-field gf_last_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_2'>Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='last_name' name='input_2' id='input_1_2' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_3\" class=\"gfield gfield--type-email gfield--width-half input-field validate gf_email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_3'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input data-parameter='email' name='input_3' id='input_1_3' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_1_4\" class=\"gfield gfield--type-text gfield--width-half input-field gf_organization gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_4'>Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='organization' name='input_4' id='input_1_4' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_5\" class=\"gfield gfield--type-select gfield--width-half select-display gf_state_province gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_5'>State \/ Province<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='state_province' name='input_5' id='input_1_5' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='Other' >Other<\/option><option value='AB' >AB<\/option><option value='AK' >AK<\/option><option value='AL' >AL<\/option><option value='AR' >AR<\/option><option value='AZ' >AZ<\/option><option value='BC' >BC<\/option><option value='CA' >CA<\/option><option value='CO' >CO<\/option><option value='CT' >CT<\/option><option value='DC' >DC<\/option><option value='DE' >DE<\/option><option value='FL' >FL<\/option><option value='GA' >GA<\/option><option value='HI' >HI<\/option><option value='IA' >IA<\/option><option value='ID' >ID<\/option><option value='IL' >IL<\/option><option value='IN' >IN<\/option><option value='KS' >KS<\/option><option value='KY' >KY<\/option><option value='LA' >LA<\/option><option value='MA' >MA<\/option><option value='MB' >MB<\/option><option value='MD' >MD<\/option><option value='ME' >ME<\/option><option value='MI' >MI<\/option><option value='MN' >MN<\/option><option value='MO' >MO<\/option><option value='MS' >MS<\/option><option value='MT' >MT<\/option><option value='NB' >NB<\/option><option value='NC' >NC<\/option><option value='ND' >ND<\/option><option value='NE' >NE<\/option><option value='NH' >NH<\/option><option value='NJ' >NJ<\/option><option value='NL' >NL<\/option><option value='NM' >NM<\/option><option value='NS' >NS<\/option><option value='NT' >NT<\/option><option value='NU' >NU<\/option><option value='NV' >NV<\/option><option value='NY' >NY<\/option><option value='OH' >OH<\/option><option value='OK' >OK<\/option><option value='ON' >ON<\/option><option value='OR' >OR<\/option><option value='PA' >PA<\/option><option value='PE' >PE<\/option><option value='PR' >PR<\/option><option value='QC' >QC<\/option><option value='RI' >RI<\/option><option value='SC' >SC<\/option><option value='SD' >SD<\/option><option value='SK' >SK<\/option><option value='TN' >TN<\/option><option value='TX' >TX<\/option><option value='UT' >UT<\/option><option value='VA' >VA<\/option><option value='VI' >VI<\/option><option value='VT' >VT<\/option><option value='WA' >WA<\/option><option value='WI' >WI<\/option><option value='WV' >WV<\/option><option value='WY' >WY<\/option><option value='YT' >YT<\/option><\/select><\/div><\/div><div id=\"field_1_6\" class=\"gfield gfield--type-select gfield--width-half select-display gf_number_of_constituents gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_6'>Number of Constituents<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='number_of_constituents' name='input_6' id='input_1_6' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='0 - 500' >0 &#8211; 500<\/option><option value='501 - 1,000' >501 &#8211; 1,000<\/option><option value='1,001 - 2,500' >1,001 &#8211; 2,500<\/option><option value='2,501 - 6,000' >2,501 &#8211; 6,000<\/option><option value='6,001 - 20,000' >6,001 &#8211; 20,000<\/option><option value='20,001 - 50,000' >20,001 &#8211; 50,000<\/option><option value='50,001 - 100,000' >50,001 &#8211; 100,000<\/option><option value='100,001 - 200,00' >100,001 &#8211; 200,00<\/option><option value='200,001+' >200,001+<\/option><option value='Other' >Other<\/option><option value='Unknown' >Unknown<\/option><\/select><\/div><\/div><div id=\"field_1_9\" class=\"gfield gfield--type-textarea gfield--width-full gf_needs field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_9'>Tell us about your needs (Optional)<\/label><div class='ginput_container ginput_container_textarea'><textarea data-parameter='needs' name='input_9' id='input_1_9' class='textarea small'      aria-invalid=\"false\"   rows='3' cols='50'><\/textarea><\/div><\/div><div id=\"field_1_7\" class=\"gfield gfield--type-select gfield--width-half select-display gf_role field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_7'>Role (Optional)<\/label><div class='ginput_container ginput_container_select'><select data-parameter='role' name='input_7' id='input_1_7' class='large gfield_select'     aria-invalid=\"false\" ><option value=''  selected>Please choose an option<\/option><option value='Development Director' >Development Director<\/option><option value='Fundraising Assistant' >Fundraising Assistant<\/option><option value='Executive\/Board Member' >Executive\/Board Member<\/option><option value='Volunteer' >Volunteer<\/option><option value='Communications' >Communications<\/option><option value='I do it all!' >I do it all!<\/option><\/select><\/div><\/div><div id=\"field_1_10\" class=\"gfield gfield--type-select gfield--width-half select-display gf_preferred_language preferred_language_input field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible d-none\"  data-field-class=\"d-none\" ><label class='gfield_label gform-field-label' for='input_1_10'>Preferred Language<\/label><div class='ginput_container ginput_container_select'><select data-parameter='preferred_language' name='input_10' id='input_1_10' class='large gfield_select'     aria-invalid=\"false\" ><option value=''  selected>Please choose an option<\/option><option value='English' selected='selected'>English<\/option><option value='French' >French<\/option><option value='Bilingual' >Bilingual<\/option><\/select><\/div><\/div><div id=\"field_1_11\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input data-parameter='product_detail' name='input_11' id='input_1_11' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='DonorPerfect' \/><\/div><\/div><div id=\"field_1_13\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input data-parameter='product_line' name='input_13' id='input_1_13' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='DonorPerfect' \/><\/div><\/div><div id=\"field_1_12\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible lead_type\"  data-field-class=\"lead_type\" ><div class='ginput_container ginput_container_text'><input data-parameter='lead_type' name='input_12' id='input_1_12' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='Product Lead' \/><\/div><\/div><div id=\"field_1_15\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input data-parameter='webform_url_contact' name='input_15' id='input_1_15' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_1_16\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input data-parameter='webform' name='input_16' id='input_1_16' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/31739' \/><\/div><\/div><div id=\"field_1_14\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input data-parameter='lead_source' name='input_14' id='input_1_14' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_1_19\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input data-parameter='gclid' name='input_19' id='input_1_19' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_1_18\" class=\"gfield gfield--type-hcaptcha d-none field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_18'>hCaptcha<\/label><div class='ginput_container ginput_container_sw_hcaptcha'><input aria-required='false' type='hidden' data-type='sw-hcaptcha' name='input_18' value=''><\/div><\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type='submit' id='gform_submit_button_1' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' value='GET STARTED'  \/> <input type='hidden' name='gform_ajax' value='form_id=1&amp;title=&amp;description=1&amp;tabindex=0&amp;theme=gravity-theme&amp;styles=[]&amp;hash=770563830732458c3e4be167e24d7447' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_1' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_1' id='gform_theme_1' value='gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_1' id='gform_style_settings_1' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_1' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='1' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='USD' 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contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 1, 'https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_1').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_1');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_1').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 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);\n<\/script>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMy donation form isn\u2019t converting. How do I fix it?\u201d Your donation forms are the most important conversion points in your entire online fundraising strategy. They\u2019re either a barrier to\u2014or a catalyst for\u2014turning donor intent into action. Donation form optimization, when done right, can increase your organization\u2019s average gift size and donor retention rate by [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":31740,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"2normal","fifu_image_url":"","fifu_image_alt":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[4,109],"tags":[],"sw-content-theme":[10675,10679,10681],"sw-feature":[10693,10694],"sw-persona":[10703,10702,10705],"sw-sector":[],"class_list":["post-31739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising-software","category-featured","sw-content-theme-fundraising-events","sw-content-theme-monthly-giving","sw-content-theme-online-fundraising","sw-feature-forms","sw-feature-peer-to-peer-fundraising","sw-persona-crm-user","sw-persona-development-director","sw-persona-nonprofit-executive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Donation Form Optimization: How to Convert More Donors Online<\/title>\n<meta name=\"description\" content=\"Learn how to convert more donors into loyal supporters with these donation form optimization best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/donation-form-optimization-cro\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Donation Form Optimization: How to Convert More Donors Online\" \/>\n<meta property=\"og:description\" content=\"Learn how to convert more donors into loyal supporters with these donation form optimization best practices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/donation-form-optimization-cro\/\" \/>\n<meta property=\"og:site_name\" content=\"Nonprofit Technology &amp; 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