{"id":31807,"date":"2026-02-25T12:49:28","date_gmt":"2026-02-25T16:49:28","guid":{"rendered":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/?p=31807"},"modified":"2026-02-25T12:48:23","modified_gmt":"2026-02-25T16:48:23","slug":"reports-to-find-major-donors","status":"publish","type":"post","link":"https:\/\/www.donorperfect.com\/nonprofit-technology-blog\/fundraising-software\/reports-to-find-major-donors\/","title":{"rendered":"6 Must-Have Reports to Find Major Donors in Your Nonprofit CRM"},"content":{"rendered":"\n<p><a href=\"\/major-donors\/\">Major donors<\/a> rarely appear out of nowhere. More often, they grow from the supporters who already believe in your mission\u2014the ones who give consistently, attend events, respond to appeals, and stay connected year after year.<\/p>\n<p>One challenge that nonprofit leaders and fundraisers face is recognizing the potential <a href=\"\/nonprofit-technology-blog\/featured\/finding-major-donors\/\">sitting in your nonprofit CRM<\/a>.&nbsp; Your donor management system tells a story many organizations only skim at the surface: donor giving patterns, loyalty signals, engagement history, and relationship connections that point directly to major donor potential.<\/p>\n<p>When you analyze donor data, major donor prospects begin to stand out. <a href=\"\/fundraising-software\/fundraising-report-software\/\">Strategic nonprofit reporting<\/a> turns everyday CRM data into clear major gift opportunities.<\/p>\n<p><strong>This DonorPerfect guide highlights six essential nonprofit CRM reports that surface major donor prospects and give your team a clearer path toward personalized major gift fundraising.<\/strong><\/p>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"What defines a major donor?\" id=\"section-1-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-what-defines-a-major-donor\">What defines a major donor?<\/h2>\n<p>Major gift <a href=\"\/nonprofit-technology-blog\/featured\/major-donor-journey\/\">levels vary by organization<\/a>. One nonprofit may define a major donor at $1,000 annually, while another sets the threshold at $10,000, $25,000, or higher.<\/p>\n<p>Clear reporting helps you see who already meets your major donor criteria, and who is approaching that level.<\/p>\n<p><strong>Nonprofit CRMs like DonorPerfect make it easier to:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Confirm which supporters meet your major donor threshold<\/li>\n<li>Track donors trending toward that level<\/li>\n<li>Identify engaged constituents ready for personal outreach<\/li>\n<li>Surface relationship connections that lead to warm introductions<\/li>\n<\/ul>\n<p>For leadership teams, major donors support long-term financial stability. Strong reporting clarifies where major gift revenue stands today and where it may grow next.<\/p>\n<p>Your reporting strategy should reflect how your organization defines major donors. A flexible nonprofit CRM like DonorPerfect allows you to set, <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/How-to-Segment-Donors-in-DonorPerfect\" target=\"_blank\" rel=\"noreferrer noopener\">segment<\/a>, and refine those levels as your fundraising strategy evolves.<\/p>\n<p>The reports below help you identify both current major donors and the supporters most likely to become major donors next.<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"6 Reports to Find Major Donors in Your CRM\" id=\"section-2-toc-1\"><\/header>\n<h2 class=\"wp-block-heading\" id=\"h-6-reports-to-find-major-donors-in-your-crm\">6 Reports to Find Major Donors in Your CRM<\/h2>\n<p>Clear <a href=\"\/factsheets\/70-standard-nonprofit-reports\/\">fundraising reporting<\/a> gives leadership visibility into major donor performance and pipeline growth.<\/p>\n<p>When you know which nonprofit CRM reports to run, identifying major donors becomes a structured, data-driven process and not guesswork.<\/p>\n<p>Each report below reflects a major gift prospecting approach that can be built or adapted within most nonprofit CRM systems. Together, they help you analyze metrics such as giving history, engagement, and relationships to surface major donor potential already within your database.<\/p>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Pro tip: <\/strong>Turn everyday nonprofit reporting into strategic insight with customizable dashboards.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"has-text-align-left\">DonorPerfect\u2019s <a href=\"\/fundraising-software\/fundraising-report-software\/\">reporting and analytics tools<\/a> allow you to build <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Report-Types\" target=\"_blank\" rel=\"noreferrer noopener\">saved reports<\/a>, filter by key metrics, and monitor major donor indicators in real time, helping your team move from reactive reporting to proactive major gift fundraising. With <a href=\"\/factsheets\/70-standard-nonprofit-reports\/\">more than 70 built-in reports<\/a>, you can quickly gather data and insights needed to guide donor engagement decisions.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/report-center.png\" alt=\"Mock-up of the report center with a list of reports in DonorPerfect\" class=\"wp-image-35982\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<header data-toc-subtag=\"1. Lifetime giving report\u00a0\" id=\"section-2-toc-2\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-1-lifetime-giving-report-nbsp\">1. Lifetime giving report&nbsp;<\/h3>\n<p>A lifetime giving report helps you <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Who-Are-My-Top-Donors\" target=\"_blank\" rel=\"noreferrer noopener\">identify your top cumulative donors<\/a> by aggregating each supporter\u2019s total historical contributions inside your nonprofit CRM.<\/p>\n<p>Major donors don\u2019t always start as large contributors. Many build their giving over time, and cumulative totals often reveal major gift potential that annual reports overlook.<\/p>\n<p><strong>This report helps you:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Spot long-term loyal supporters<\/strong> &#8211; donors who have consistently invested in your mission<\/li>\n<li><strong>Identify donors who can be upgraded<\/strong> &#8211; supporters nearing your major gift threshold<\/li>\n<li><strong>Recognize overlooked capacity<\/strong> &#8211; donors whose annual gifts may seem modest, but the total impact is substantial<\/li>\n<\/ul>\n<p>You can also segment these supporters by cumulative giving tiers using a <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Donor-Recognition-Report-Article\" target=\"_blank\" rel=\"noreferrer noopener\">donor recognition report<\/a> to clearly define major donor levels.<\/p>\n<p>Someone giving $1,000 per year for 10 years may be more ready for a $15,000 gift conversation than a first-time $10,000 donor.<\/p>\n<p>Many major donors start as modest supporters. Reviewing cumulative giving inside your nonprofit CRM can uncover loyal philanthropists on the path to major giving, even if they\u2019ve never made a single large gift.<\/p>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Pro tip:<\/strong> Build a dynamic giving report that automatically updates as donors cross key cumulative thresholds.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"has-text-align-left\">DonorPerfect\u2019s <a href=\"\/fundraising-software\/fundraising-report-software\/\">reporting and data analytics<\/a> tools allow you to track and calculate different metrics\u2014such as constituent giving totals with filters\u2014and create saved reports or dashboard views that flag donors approaching your major gift benchmark. This helps your team prioritize outreach without manually recalculating totals each year.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/reporting-dashboard-no-date.jpg\" alt=\"Donor Retention Pie Chart and Fundraising Goal Thermometer Graph Screenshots\" class=\"wp-image-35071\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<header data-toc-subtag=\"2. Donor loyalty report\u00a0\" id=\"section-2-toc-3\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-2-donor-loyalty-report\">2. Donor loyalty report<\/h3>\n<p>A donor loyalty report highlights supporters who have given consistently over multiple years. Consecutive giving is one of the strongest indicators of long-term commitment and future major gift readiness. Long-term consistency often indicates emotional investment and alignment with your mission.<\/p>\n<p><strong>This report helps you:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Identify deeply committed donors<\/strong> &#8211; supporters who give year after year<\/li>\n<li><strong>Protect at-risk loyalists<\/strong> &#8211; donors whose giving streak may be about to break<\/li>\n<li><strong>Prioritize upgrade conversations<\/strong> &#8211; long-term donors who may be ready for a stretch ask or even a planned gift&nbsp;<\/li>\n<\/ul>\n<p>A donor who has given for seven consecutive years is telling you something. Your reports should help you formulate a personalized engagement strategy for donors.&nbsp;<\/p>\n<p>Long-term loyalty is one of the strongest predictors of future major donors. When supporters demonstrate commitment year after year, they signal emotional investment that can lead to larger philanthropic conversations.<\/p>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Pro tip: <\/strong>Combine consecutive giving data with retention reporting to identify and engage loyal major donor prospects.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"has-text-align-left\">DonorPerfect\u2019s built-in <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/What-Donors-Gave-Last-Year-but-not-This-Year\" target=\"_blank\" rel=\"noreferrer noopener\">LYBUNT<\/a> (last year but unfortunately not this year) and <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/What-Donors-Gave-in-the-Past-but-didnt-this-Year\" target=\"_blank\" rel=\"noreferrer noopener\">SYBUNT<\/a> (some year but unfortunately not this year) reports help you quickly identify donors who gave in a previous year or who may be at risk of lapsing. Segment these supporters directly within your nonprofit CRM to prioritize retention and upgrade conversations before loyalty declines.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donating-online.jpg\" alt=\"A young, cheerful woman using her smartphone to shop online and holding a credit card\" class=\"wp-image-37606\" style=\"width:350px\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<header data-toc-subtag=\"3. Largest single gift report\u00a0\" id=\"section-2-toc-4\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-3-largest-single-gift-report\">3. Largest single gift report<\/h3>\n<p>A largest single gift report reveals demonstrated giving capacity by showing the highest one-time contribution each donor has made.<\/p>\n<p>This report helps your team focus on donors who are not just loyal, but currently engaged\u2014an important distinction in major gift fundraising.<\/p>\n<p>Some supporters test their capacity during a campaign or special initiative with a larger one-time gift. This type of contribution often signals readiness for a more intentional major gift conversation.<\/p>\n<p><strong>This report helps you:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Spot hidden capacity<\/strong> &#8211; donors who gave significantly during a campaign or special appeal<\/li>\n<li><strong>Re-engage one-time major gift donors<\/strong> &#8211; supporters who demonstrated the ability to give more, but never received follow-up<\/li>\n<li><strong>Inform personalized ask amounts<\/strong> &#8211; using real giving behavior, not assumptions<\/li>\n<\/ul>\n<p>If someone gave $5,000 once, your next ask should reflect that demonstrated capacity and not default back to a lower annual appeal amount.<\/p>\n<p>A one-time larger gift can be the clearest signal that a donor is ready to transition into a major donor portfolio if your team follows up intentionally.<\/p>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Pro tip: <\/strong>Segment your largest gift report by campaign or fund to uncover giving patterns that might lead to future giving at the major donor level.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"has-text-align-left\">With DonorPerfect\u2019s custom report filters and <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/How-to-Create-a-Custom-Report-with-the-Easy-Report-Builder\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Report Builder<\/a>, you can sort donors by highest single contribution and layer in campaign, appeal, or fund data.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/custom-report-builder-1024x579.png\" alt=\"A preview of the custom report builder.\" class=\"wp-image-34767\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-softerware-sw-quotes-view\"><div class=\"sw-quote-wrapper\">\t\t\t\t\t<div class=\"sw-quote navy large\">\n\t\t\t<div class=\"quote-body\">\n\t\t\t\t<p>Our experience with DonorPerfect has been excellent for 10+ years. It allows us to track all of our donors\u2019 giving history as well as update their contact information very easily\u2026The reports allow us to analyze where we are and where we need to be financially as an organization.\u201d<\/p>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<p>&#8211; Carrie M., Development Director<\/p>\n\t\t\t\t\t\t\t\t<div class=\"quote-stars\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<header data-toc-subtag=\"4. Giving frequency and recency report\" id=\"section-2-toc-5\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-4-giving-frequency-and-recency-report\">4. Giving frequency and recency report<\/h3>\n<p>A frequency and recency report highlights supporters who are actively engaged, those who have given recently, and those who give consistently. These donors are often more receptive to personal outreach and deeper major gift conversations.<\/p>\n<p><strong>This report helps you:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Prioritize active donors<\/strong> &#8211; supporters currently engaged<\/li>\n<li><strong>Segment high-frequency givers<\/strong> &#8211; monthly or multi-gift donors<\/li>\n<li><strong>Identify cultivation timing<\/strong> &#8211; knowing when engagement is strongest<\/li>\n<\/ul>\n<p>Strong recency and consistent giving often signal momentum. When donors are actively involved, they may be closer to a major gift conversation than their current giving level suggests.<\/p>\n<p>For example, imagine a donor who gives $250 monthly, attends two events each year, and recently increased their gift during a campaign. Individually, those signals may seem routine. Viewed together in your nonprofit CRM, they reveal sustained engagement and growing investment\u2014patterns often seen among major donors. Clear reporting helps you recognize that readiness before the opportunity passes.<\/p>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Pro tip: <\/strong>Use donor scoring to quickly identify supporters with strong recency and frequency signals.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"has-text-align-left\">DonorPerfect\u2019s <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Donor-Score-Understanding-and-Using-It-in-DonorPerfect\" target=\"_blank\" rel=\"noreferrer noopener\">Donor Score<\/a> feature ranks constituents based on financial giving behavior, including recency and frequency, making it easier to prioritize donors who may be ready for deeper major gift conversations.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/donor-score-solo.jpg\" alt=\"donor score tile\" class=\"wp-image-37228\" style=\"width:300px\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<header data-toc-subtag=\"5. Wealth and engagement report\" id=\"section-2-toc-6\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-5-wealth-and-engagement-report\">5. Wealth and engagement report<\/h3>\n<p>A wealth and engagement report combines philanthropic indicators with involvement data to surface high-capacity supporters who are deeply connected to your mission.<\/p>\n<p><a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/View-Giving-History-and-Summary\" target=\"_blank\" rel=\"noreferrer noopener\">Giving history<\/a> shows what a donor has done. Engagement data shows how connected they are today. When you combine both in a single fundraising report, you gain a clearer picture of major donor readiness.<\/p>\n<p>When your nonprofit CRM integrates with wealth screening and engagement tracking, you can generate reports that overlay:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Philanthropic indicators<\/strong> &#8211; publicly available wealth markers such as real estate holdings, business ownership, or prior philanthropic involvement<\/li>\n<li><strong>Event attendance<\/strong> &#8211; consistent participation in key programs<\/li>\n<li><strong>Volunteer involvement<\/strong> &#8211; hands-on mission engagement<\/li>\n<li><strong>Soft credits<\/strong> &#8211; connection or influence over other gifts<\/li>\n<\/ul>\n<p>This multi-dimensional view identifies major donors who may not yet give at major levels, but have the inclination and capacity.<\/p>\n<p>Not all major donors begin at major gift levels. Some are identified through wealth indicators and engagement patterns before their giving reflects their full capacity.<\/p>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Pro tip:<\/strong> Combine wealth screening data with engagement tracking to prioritize high-capacity major donor prospects.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"has-text-align-left\">DonorPerfect integrates with <a href=\"\/integrations\/prospect-research\/donorsearch\/\">DonorSearch<\/a> to bring wealth screening insights directly into your nonprofit CRM. When paired with engagement data like event attendance, volunteer activity, and soft credits, your team can quickly identify high-capacity supporters who are also meaningfully connected to your mission.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/sam-donorsearch-example-800px.jpg\" alt=\"donorsearch example profile\" class=\"wp-image-33131\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<header data-toc-subtag=\"6. Relationship network report\" id=\"section-2-toc-7\"><\/header>\n<h3 class=\"wp-block-heading\" id=\"h-6-relationship-network-report\">6. Relationship network report<\/h3>\n<p>Major donors often move within strong community networks. A relationship network report highlights board connections, employer affiliations, household links, and referral sources.<\/p>\n<p><strong>This report helps you:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Map connection points<\/strong> &#8211; who knows whom within your database<\/li>\n<li><strong>Leverage board relationships<\/strong> &#8211; identifying warm introductions<\/li>\n<li><strong>Identify corporate or family clusters<\/strong> &#8211; shared major giving and matching giving potential<\/li>\n<\/ul>\n<p>Sometimes the fastest path to a new major donor is through someone who already believes deeply in your mission.<\/p>\n<div class=\"sw-card sw-blog-callout\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Pro tip: <\/strong>Map relationships inside your nonprofit CRM to uncover warm pathways to new major donors.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"has-text-align-left\">DonorPerfect\u2019s <a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/Relationships-Links-List-Report\" target=\"_blank\" rel=\"noreferrer noopener\">Relationships Links List Report<\/a> allows you to link board members, households, employers, and referrals directly within constituent records. Reporting on these connections helps your team identify influence networks and pursue strategic introductions with confidence.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/uploads.donorperfect.com\/images\/sites\/2\/household.jpg\" alt=\"A cheerful senior couple is sitting at home and using laptop.\" class=\"wp-image-37608\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Major donors are essential to the growth and long-term stability of your organization.<\/p>\n<p>With effective nonprofit reporting, you can identify and engage major donors based on their giving patterns, engagement signals, and connections\u2014turning data inside your nonprofit CRM into a focused major gift strategy.<\/p>\n<div class=\"wp-block-softerware-sw-quotes-view\"><div class=\"sw-quote-wrapper\">\t\t\t\t\t<div class=\"sw-quote navy large\">\n\t\t\t<div class=\"quote-body\">\n\t\t\t\t<p>We love the ability to run detailed reports to get a list of donors who meet any set of specific parameters. Whatever you need, there is a way to do it with DonorPerfect.\u201d<\/p>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<p>&#8211; Chelsea I., Resource Development Associate<\/p>\n\t\t\t\t\t\t\t\t<div class=\"quote-stars\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<p>If your fundraising efforts feel stalled, don\u2019t assume the solution is outside your organization. Start by looking inward at your donor management system. Your next major donor may already be in your database. You just need the right reports to uncover them.<\/p>\n<p>When your leadership team understands where major donors are emerging\u2014and where capacity is building\u2014you can forecast revenue more confidently and build a stronger major gift pipeline year over year.<\/p>\n<p>Strong nonprofit CRM reporting helps your team surface major donors and strengthen your major gift fundraising strategy. <a href=\"\/fundraising-software\/demos\/\">Get a free demo<\/a> and see how DonorPerfect helps you identify and cultivate major donors with smarter reporting.<\/p>\n<\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"FAQ\" id=\"section-3-toc-1\"><\/header>\n<hr class=\"wp-block-separator has-text-color has-silver-color has-alpha-channel-opacity has-silver-background-color has-background\"\/>\n\t\t<section class=\"sw-faq-container contain\">\n\t\t\t<h2 class=\"faq-header\">Frequently Asked Questions<\/h2>\t\t<div class=\"accordion\">\n\t\t\t\t\t<div class=\"accordion-section\">\n\t\t\t\t<div class=\"header open-accordion\" data-gtm-id=\"icon-link-expand\">\n\t\t\t\t\t<p><strong>1. <\/strong><strong>How often should we run major donor prospect reports?<\/strong><\/p><div class=\"chevron-shadow\"><i class=\"accordion_close fa-solid fa-chevron-down\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-text hidden\"><p><span style=\"font-weight: 400;\">Quarterly is ideal for strategic review, but high-level dashboard metrics should be monitored monthly. Major gift fundraising requires consistency. Waiting until year-end planning to review <\/span><a href=\"\/factsheets\/constituents-page\/\"><span style=\"font-weight: 400;\">constituent data<\/span><\/a><span style=\"font-weight: 400;\"> often means missed cultivation windows.<\/span><\/p>\n<\/div>\n\t\t\t\t<hr>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"accordion-section\">\n\t\t\t\t<div class=\"header open-accordion\" data-gtm-id=\"icon-link-expand\">\n\t\t\t\t\t<p><strong>2. <\/strong><strong>Can small nonprofits benefit from major donor reports?<\/strong><\/p><div class=\"chevron-shadow\"><i class=\"accordion_close fa-solid fa-chevron-down\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-text hidden\"><p>Absolutely. Major gift fundraising is not limited to large institutions. In fact, small nonprofits often see impact from identifying just five to ten strong prospects already in their database. Strategic reporting helps smaller teams focus their limited time on high-potential relationships.<\/p>\n<\/div>\n\t\t\t\t<hr>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"accordion-section\">\n\t\t\t\t<div class=\"header open-accordion\" data-gtm-id=\"icon-link-expand\">\n\t\t\t\t\t<p><strong>3. <\/strong><strong>What\u2019s the difference between standard reports and custom reports in a donor management system?<\/strong><\/p><div class=\"chevron-shadow\"><i class=\"accordion_close fa-solid fa-chevron-down\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-text hidden\"><p><span style=\"font-weight: 400;\">Standard reports provide common fundraising insights like lifetime giving, retention, and recency. <\/span><a href=\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/How-to-Create-a-Custom-Report-with-the-Easy-Report-Builder\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Custom reports<\/span><\/a><span style=\"font-weight: 400;\"> allow you to layer multiple data points\u2014such as engagement, relationships, and campaign performance\u2014to uncover nuanced major donor prospects. The combination of both creates a comprehensive prospecting strategy.<\/span><\/p>\n<\/div>\n\t\t\t\t<hr>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"accordion-section\">\n\t\t\t\t<div class=\"header open-accordion\" data-gtm-id=\"icon-link-expand\">\n\t\t\t\t\t<p><strong>4. <\/strong><strong>How do nonprofit CRM reports help grow major donors?<\/strong><\/p><div class=\"chevron-shadow\"><i class=\"accordion_close fa-solid fa-chevron-down\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-text hidden\"><p><span style=\"font-weight: 400;\">Nonprofit CRM reports help you track giving behavior, engagement signals, and relationship connections that indicate <\/span><a href=\"\/major-donors\/\"><span style=\"font-weight: 400;\">major donor<\/span><\/a><span style=\"font-weight: 400;\"> potential. By reviewing lifetime giving, loyalty trends, wealth indicators, and network relationships together, your team can identify future major donors early and cultivate them intentionally.<\/span><\/p>\n<\/div>\n\t\t\t\t<hr>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How often should we run major donor prospect reports?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Quarterly is ideal for strategic review, but high-level dashboard metrics should be monitored monthly. Major gift fundraising requires consistency. Waiting until year-end planning to review <\/span><a href=\\\"\/factsheets\/constituents-page\/\\\"><span style=\\\"font-weight: 400;\\\">constituent data<\/span><\/a><span style=\\\"font-weight: 400;\\\"> often means missed cultivation windows.<\/span><\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Can small nonprofits benefit from major donor reports?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Absolutely. Major gift fundraising is not limited to large institutions. In fact, small nonprofits often see impact from identifying just five to ten strong prospects already in their database. Strategic reporting helps smaller teams focus their limited time on high-potential relationships.<\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"What\\u2019s the difference between standard reports and custom reports in a donor management system?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Standard reports provide common fundraising insights like lifetime giving, retention, and recency. <\/span><a href=\\\"https:\/\/softerware.my.site.com\/dpcommunity\/s\/article\/How-to-Create-a-Custom-Report-with-the-Easy-Report-Builder\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Custom reports<\/span><\/a><span style=\\\"font-weight: 400;\\\"> allow you to layer multiple data points\\u2014such as engagement, relationships, and campaign performance\\u2014to uncover nuanced major donor prospects. 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By reviewing lifetime giving, loyalty trends, wealth indicators, and network relationships together, your team can identify future major donors early and cultivate them intentionally.<\/span><\/p>\\n\"}}]}<\/script><\/section>\n<section class=\"wp-block-group content-section is-layout-constrained wp-block-group-is-layout-constrained\">\n<header data-toc-tag=\"Get a DonorPerfect Demo\" id=\"section-4-toc-1\"><\/header>\n<h2 class=\"wp-block-heading get_demo gutenberg\" id=\"h-get-a-free-donorperfect-demo\">Get a free DonorPerfect demo<\/h2>\n<p class=\"get_demo gutenberg\"><\/p>\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n                <div class='gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework gravityforms_donor_retention_wrapper' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_1' ><div id='gf_1' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form data-confirmation-type=\"page\" method='post' enctype='multipart\/form-data' target='gform_ajax_frame_1' id='gform_1' class='gravityforms_donor_retention' action='\/nonprofit-technology-blog\/wp-json\/wp\/v2\/posts\/31807#gf_1' data-formid='1' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"65\" \/>\n\t\t\t\t\t\t<script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_1_1\" class=\"gfield gfield--type-text gfield--width-half input-field gf_first_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_1'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='first_name' name='input_1' id='input_1_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_2\" class=\"gfield gfield--type-text gfield--width-half input-field gf_last_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_2'>Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='last_name' name='input_2' id='input_1_2' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_3\" class=\"gfield gfield--type-email gfield--width-half input-field validate gf_email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_3'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input data-parameter='email' name='input_3' id='input_1_3' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_1_4\" class=\"gfield gfield--type-text gfield--width-half input-field gf_organization gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_4'>Organization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input data-parameter='organization' name='input_4' id='input_1_4' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_1_5\" class=\"gfield gfield--type-select gfield--width-half select-display gf_state_province gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_5'>State \/ Province<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='state_province' name='input_5' id='input_1_5' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='Other' >Other<\/option><option value='AB' >AB<\/option><option value='AK' >AK<\/option><option value='AL' >AL<\/option><option value='AR' >AR<\/option><option value='AZ' >AZ<\/option><option value='BC' >BC<\/option><option value='CA' >CA<\/option><option value='CO' >CO<\/option><option value='CT' >CT<\/option><option value='DC' >DC<\/option><option value='DE' >DE<\/option><option value='FL' >FL<\/option><option value='GA' >GA<\/option><option value='HI' >HI<\/option><option value='IA' >IA<\/option><option value='ID' >ID<\/option><option value='IL' >IL<\/option><option value='IN' >IN<\/option><option value='KS' >KS<\/option><option value='KY' >KY<\/option><option value='LA' >LA<\/option><option value='MA' >MA<\/option><option value='MB' >MB<\/option><option value='MD' >MD<\/option><option value='ME' >ME<\/option><option value='MI' >MI<\/option><option value='MN' >MN<\/option><option value='MO' >MO<\/option><option value='MS' >MS<\/option><option value='MT' >MT<\/option><option value='NB' >NB<\/option><option value='NC' >NC<\/option><option value='ND' >ND<\/option><option value='NE' >NE<\/option><option value='NH' >NH<\/option><option value='NJ' >NJ<\/option><option value='NL' >NL<\/option><option value='NM' >NM<\/option><option value='NS' >NS<\/option><option value='NT' >NT<\/option><option value='NU' >NU<\/option><option value='NV' >NV<\/option><option value='NY' >NY<\/option><option value='OH' >OH<\/option><option value='OK' >OK<\/option><option value='ON' >ON<\/option><option value='OR' >OR<\/option><option value='PA' >PA<\/option><option value='PE' >PE<\/option><option value='PR' >PR<\/option><option value='QC' >QC<\/option><option value='RI' >RI<\/option><option value='SC' >SC<\/option><option value='SD' >SD<\/option><option value='SK' >SK<\/option><option value='TN' >TN<\/option><option value='TX' >TX<\/option><option value='UT' >UT<\/option><option value='VA' >VA<\/option><option value='VI' >VI<\/option><option value='VT' >VT<\/option><option value='WA' >WA<\/option><option value='WI' >WI<\/option><option value='WV' >WV<\/option><option value='WY' >WY<\/option><option value='YT' >YT<\/option><\/select><\/div><\/div><div id=\"field_1_6\" class=\"gfield gfield--type-select gfield--width-half select-display gf_number_of_constituents gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_6'>Number of Constituents<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select data-parameter='number_of_constituents' name='input_6' id='input_1_6' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' disabled selected>Please choose an option<\/option><option value='0 - 500' >0 &#8211; 500<\/option><option value='501 - 1,000' >501 &#8211; 1,000<\/option><option value='1,001 - 2,500' >1,001 &#8211; 2,500<\/option><option value='2,501 - 6,000' >2,501 &#8211; 6,000<\/option><option value='6,001 - 20,000' >6,001 &#8211; 20,000<\/option><option value='20,001 - 50,000' >20,001 &#8211; 50,000<\/option><option value='50,001 - 100,000' >50,001 &#8211; 100,000<\/option><option value='100,001 - 200,00' >100,001 &#8211; 200,00<\/option><option value='200,001+' >200,001+<\/option><option value='Other' >Other<\/option><option value='Unknown' >Unknown<\/option><\/select><\/div><\/div><div id=\"field_1_9\" class=\"gfield gfield--type-textarea gfield--width-full gf_needs field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_9'>Tell us about your needs (Optional)<\/label><div class='ginput_container ginput_container_textarea'><textarea data-parameter='needs' name='input_9' id='input_1_9' class='textarea small'      aria-invalid=\"false\"   rows='3' cols='50'><\/textarea><\/div><\/div><div id=\"field_1_7\" class=\"gfield gfield--type-select gfield--width-half select-display gf_role field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_1_7'>Role (Optional)<\/label><div class='ginput_container ginput_container_select'><select data-parameter='role' name='input_7' id='input_1_7' class='large gfield_select'     aria-invalid=\"false\" ><option value=''  selected>Please choose an option<\/option><option value='Development Director' >Development Director<\/option><option value='Fundraising Assistant' >Fundraising Assistant<\/option><option value='Executive\/Board Member' >Executive\/Board Member<\/option><option value='Volunteer' >Volunteer<\/option><option value='Communications' >Communications<\/option><option value='I do it all!' >I do it all!<\/option><\/select><\/div><\/div><div id=\"field_1_10\" class=\"gfield gfield--type-select gfield--width-half select-display gf_preferred_language preferred_language_input field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible d-none\"  data-field-class=\"d-none\" ><label class='gfield_label gform-field-label' for='input_1_10'>Preferred Language<\/label><div class='ginput_container ginput_container_select'><select data-parameter='preferred_language' name='input_10' id='input_1_10' class='large gfield_select'     aria-invalid=\"false\" ><option value=''  selected>Please choose an option<\/option><option value='English' selected='selected'>English<\/option><option value='French' >French<\/option><option value='Bilingual' >Bilingual<\/option><\/select><\/div><\/div><div id=\"field_1_11\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input data-parameter='product_detail' name='input_11' id='input_1_11' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='DonorPerfect' \/><\/div><\/div><div id=\"field_1_13\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input data-parameter='product_line' name='input_13' id='input_1_13' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='DonorPerfect' \/><\/div><\/div><div id=\"field_1_12\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible lead_type\"  data-field-class=\"lead_type\" ><div class='ginput_container ginput_container_text'><input data-parameter='lead_type' name='input_12' id='input_1_12' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='Product Lead' \/><\/div><\/div><div id=\"field_1_15\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below 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