Use this checklist to build a donor segmentation strategy that strengthens donor relationships, improves campaign performance, and grows fundraising revenue.<\/p>\n
5-Step Framework for Smarter Fundraising:<\/strong><\/p>\n Lessons from the field:<\/strong> For nonprofit executives and development staff, this guide also includes tips from DonorPerfect experts with more than 40 years of experience helping organizations grow revenue.<\/p>\n In nonprofit fundraising, donor segmentation is the process of organizing supporters and prospects into groups based on shared characteristics\u2014such as giving history, engagement, interests, or demographics\u2014to personalize donor outreach and build stronger relationships.<\/p>\n In campaign planning:<\/strong> Donor segmentation is tailoring your communications to the people most likely to respond to improve donor retention and fundraising results.<\/p>\n In revenue forecasting:<\/strong> Donor segmentation ensures that your development team or fundraising staff focus their time and resources where they have the greatest impact.<\/p>\n In fundraising software:<\/strong> Donor segmentation can be used to operationalize and scale your donor communications by creating, syncing, and updating recipient lists in a single system.<\/p>\n Different goals require different donor segments. Building them before deciding what you want to accomplish is kind of like getting dressed without knowing where you\u2019re going\u2014you might not end up with the right fit.<\/p>\n Use the cheat sheet below to brainstorm and create a donor segmentation strategy that aligns with your campaign goals and\/or annual revenue forecasting.<\/p>\n\n
Quick recap: What is donor segmentation?<\/h3>\n
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Step 1: Define your fundraising goal<\/h2>\n
Match your segmentation strategy to your fundraising goal<\/h3>\n