Once you’ve created your campaign, you need to organize your collateral into a single, cohesive plan that aligns your messaging across direct mail, email, text, mobile, and social media.
Set up a spreadsheet with tabs for all of your communications and map out send dates and post times. Because Giving Tuesday is just one day, don’t play by the rules. Get the word out again and again to ensure your donors don’t miss the memo.
Announce that your organization will be participating in Giving Tuesday 2 months prior to Giving Tuesday and again 30 days before. Once the 30 day countdown starts, post about it weekly. The day before Giving Tuesday, send out a reminder to make sure your supporters don’t forget.
AT 6AM: Send an email to your donors announcing the official kickoff of your campaign and give them a link to your donation form. Change your homepage to feature your #GivingTuesday form and send out social media updates to your followers.
AT 10AM: Send a second email. It should be a brief reminder about #GivingTuesday and its significance to your nonprofit. Be sure to post social media updates throughout the day to keep donors updated.
AT 11PM: Send a final email appeal to get in any last minute donations. While this may seem like a lot of emails, our experience shows that during an event like this, there’s no such thing as too much communication. Your constituents will want to know how you’re doing. Plus, if they know you’re aiming for a specific dollar amount, they’ll be excited to follow along and celebrate with you when you reach your goal.
Get social all day long on Giving Tuesday!
FROM 7AM - 11PM: Post every 2-3 hours. Make compelling asks complemented by beautiful photos and tell donors how close you are to reaching your fundraising goal for the day and reinforce the ask.
3 Best Practices for Post-Giving Tuesday Engagement
Expert advice from Constant Contact
3 Things Your Nonprofit Needs to Say After Giving Tuesday
It’s Wednesday, November 29th, 2017.
Giving Tuesday has come and gone. You’ve participated in a global day of giving, raised some impressive funds, and gained valuable learnings to apply to the next year.
Now it’s time to make Giving Tuesday your launching pad for record-breaking year-end donations.
To build on your Giving Tuesday momentum, you need a thoughtful follow-up plan. Make sure you’re saying these three things to your supporters once the big day is in the books:
1. Thank you
You absolutely cannot overlook the importance of expressing gratitude to your donors. Saying “thank you” reinforces that their donation matters and increases their investment with your organization.
The most effective thank you emails are simple, straightforward, and above all, authentic.
Strong Women Strong Girls expresses their gratitude in a couple quick paragraphs with powerful sentences like: “We do not take for granted that our work would not be possible without supporters like you.”
Take this opportunity to remind supporters of what their donation makes possible. You can also use your thank you email as a chance to give something back. Strong Women Strong Girls does a great job of this by inviting donors to celebrate a successful year during their holiday open house.
2. We missed you
What about the people on your email list who didn’t make a donation?
Make sure they know that Giving Tuesday isn’t the only day they can get involved. Send a thoughtful We Missed You email to let your subscribers know how important year-end donations are to meeting your organization’s goals.
Don’t be pushy here. Even if they’re not able to donate this time around, show them other ways they can help out.
Encourage supporters to share a link to your donation page from their social media channels or remind them to refer your organization directly to a friend or family member who might be able to help out.
3. Here's what we accomplished
Tip: Don’t be camera shy! Sharing a thank you video is a really engaging way to show your appreciation.
Have you ever dedicated time, energy, and resources to something without knowing if your efforts paid off?
Not a very nice feeling, is it? Definitely not something you want your donors to feel!
Instead, treat your donors like important stakeholders of your organization. Keep them informed of the specific goals you’re trying to accomplish and how you’re faring. The more transparency you offer the more invested they’ll feel.
Include anecdotal accomplishments as well as charts that show year-over-year results so your supporters know exactly where things stand and how they fit in.
Extend your Giving Tuesday success with thoughtful follow-up
Plan you follow-up in advance so you can deliver impactful messages that drive action through the end of the year and beyond!
It’s never too early to get started. You can begin drafting your Giving Tuesday email today.