March 17, 2016 | Categories DonorPerfect Update

Now’s Your Chance to Take the Individual Donor Benchmark Survey!

Decorative Blog Header image It’s time to share your data. The Individual Donor Benchmark Survey is back! Now is the time to be part of a growing grassroots movement to empower small and medium nonprofits to benefit from fundraising data tailored to you. Don’t miss your chance to benefit from the universal truths that will help your small and mighty fundraising efforts soar. Visit to find out more! What You Get When You Give When you submit your nonprofit’s 2015 fundraising data, we’ll provide you with your individual results AND the complete survey results to share. You’ll also receive the official Individual Donor Benchmarks report and infographic, and an invitation to an exclusive webinar for survey participants where we’ll dig into the results. Building On The Past For four years running, the Individual Donor Benchmark Project has collected donor data from nonprofits nationwide with budgets under $2 million to fill a void of donor data. Last year, we uncovered some exciting “universal truths”, which have helped nonprofits enhance their fundraising efforts and find great success. Several “universal truths” identified in the 2014 Individual Donor Benchmark Survey included:
  • The single most important thing you can do to strengthen your individual donor fundraising is to create a plan.
  • The average small but mighty nonprofit raises 36 percent of their revenue from individual donors.
  • About 16 percent of individual donor revenue is generated online.
By participating in the survey, nonprofits can gain valuable data and additional resources to understand their donor potential and enhance fundraising strategies. This survey is incredibly valuable to any group looking to grow a program or simply understand how your fundraising results compare to like-sized organizations. National Recognition for Individual Donor Benchmark Survey As the IDB project enters its fifth year, the number of survey participants and the wide-reaching impact of the Report continue to grow. Last year’s Individual Donor Benchmark Report gained national attention being featured by the Stanford Social Innovation Review and Nonprofit Technology Network. Now is the time to be part of a growing grassroots movement to empower small and medium nonprofits to benefit from fundraising data tailored to them. The 2015 Individual Donor Benchmark Survey will collect responses from March 3-April 8. Thanks to the generous partners of the Individual Donor Benchmark Project: Third Space Studio, BC/DC Ideas, Ravela Insights, DonorPerfect, Little Green Light, AGH Strategies, and Grassroots Institute for Fundraising Training.
Written by Emily Patz
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