Your Data-Driven Donor Persona Checklist

Donor Persona checklist

It’s time to move on from the “Dear Friend” letter.

Understanding what motivates your donors – and speaking to who they are as people – inspires the close connection to your organization they crave. One way you can achieve this is to approach your communications like a marketing professional by creating personas for your donor community.

This guide and printable checklist can help you do just that.

Define your donor personas to personalize every engagement:

  • Identify your most valuable donor segments
  • Enrich your donor behavior data with demographics
  • Collect interviews and surveys to validate your data
  • Develop personas that match your growth goals
  • Develop engagement initiatives to grow relationships
  • Track the success of your persona-driven outreach