Your Data-Driven Donor Persona Checklist
It’s time to move on from the “Dear Friend” letter.
Understanding what motivates your donors – and speaking to who they are as people – inspires the close connection to your organization they crave. One way you can achieve this is to approach your communications like a marketing professional by creating personas for your donor community.
This guide and printable checklist can help you do just that.
Define your donor personas to personalize every engagement:
- Identify your most valuable donor segments
- Enrich your donor behavior data with demographics
- Collect interviews and surveys to validate your data
- Develop personas that match your growth goals
- Develop engagement initiatives to grow relationships
- Track the success of your persona-driven outreach