2020 DonorPerfect Fundraising Benchmarks Report

Data Shows Donor Retention Key to Fundraising Success

Benchmarks Report

Publication date: February 2021

The 2020 DonorPerfect Fundraising Benchmarks Report traces the decline of giving caused by the COVID-19 pandemic to the slow recovery that debuted in Q3 and continued through Q4. This report reveals:

  • Differences in performance based on organization size
  • Giving growth by sector over the course of 2020
  • Donor retention as the driver of overall fundraising results

Discover how nonprofits of various sectors and size fared in a pandemic year, along with the strategies your organization needs to thrive in 2021.

Read Previous Report

Q1-Q3 2020 Report