2020 DonorPerfect Fundraising Benchmarks Report
Data Shows Donor Retention Key to Fundraising Success
Publication date: February 2021
The 2020 DonorPerfect Fundraising Benchmarks Report traces the decline of giving caused by the COVID-19 pandemic to the slow recovery that debuted in Q3 and continued through Q4. This report reveals:
- Differences in performance based on organization size
- Giving growth by sector over the course of 2020
- Donor retention as the driver of overall fundraising results
Discover how nonprofits of various sectors and size fared in a pandemic year, along with the strategies your organization needs to thrive in 2021.