The Fundraiser’s Event Follow-Up Kit

Mallory Erickson’s 30-day plan for sustaining connection and moving the conversation forward

A nonprofit event requires time, energy, and resources. But the real fundraising work isn’t in the event itself—it’s in the conversations that happen afterward. 

The Fundraiser’s Event Follow-Up Kit is your complete guide to creating a post-event outreach plan that sustains genuine connection and deepens donor relationships. Developed by fundraising coach Mallory Erickson, it walks you through a 30-day follow-up cadence you can actually achieve—with targeted touchpoints for every donor segment and ready-to-use templates for getting every conversation started.

This guide will help you:

• Map a 30-day follow-up plan that sustains connection
• Segment event attendees for personalized outreach
• Demonstrate sincere gratitude and illustrate donor impact
• Time your next invitation or ask appropriately and effectively
• Tactfully respond to unexpected or sensitive conversations