It’s worth noting that procrastination isn’t related to self-control. In fact, plenty of procrastinators are perfectionists stuck in a freeze state. So, even if you find yourself working on your Giving Tuesday fundraising campaign right up until the last minute, rest assured that you can still make the most of this worldwide generosity movement with […]
The average person receives more emails in a day than they can realistically read, much less respond to or act on. The average donor also cares about more causes than they can realistically support at one time. These factors can make it difficult for nonprofits to send Giving Tuesday emails that stand out in their […]
Year-end giving campaigns hold a special place in the hearts of nonprofits and donors alike. At their core, these campaigns are intimately tied to the holiday season, evoking feelings of generosity, gratitude, and goodwill. Positioned as the unofficial kickoff to the year-end giving season, Giving Tuesday falls on the Tuesday following Thanksgiving in the United […]
Artificial Intelligence (AI) can’t replace the job of a fundraiser, but it allows them to welcome a world of possibilities. Let’s discuss how nonprofit professionals can leverage AI, and specifically, how these tools can help fundraising teams execute a successful Giving Tuesday campaign. As a nonprofit professional empowered with AI, you step into the role […]
Understanding your donors’ unique needs and preferences is essential to building lasting relationships. Donor segmentation based on common demographics, such as previous donation amount, income level, and geographic location, is a powerful method to achieve this goal. One of the most valuable approaches is segmenting donors by generation. Each generation brings different experiences, values, and […]
Texting is a surefire way to ensure your message is received, with 90% of messages being read within 3 minutes of being sent. That’s why more and more nonprofits are leveraging fundraising software and integrations that allow them to text donors, often called text-to-give tools, especially on Giving Tuesday when it’s important to act fast […]
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