How to Create Actionable Giving Tuesday Communications
We know that many fundraisers are one-person bands, or only have a few hands on deck to write Giving Tuesday communications. But the beauty of Giving Tuesday – besides worldwide generosity – is that you get to choose what your participation looks like.
You know your nonprofit’s workflow better than anyone, so feel free to self-select the Giving Tuesday roles and tasks below that best apply to you. (And remember, you can delegate many of these tasks to DonorPerfect’s automation tools instead!)
Who will be involved in Phase 2 of your GivingTuesday journey:
4 Role-Based Steps for Giving Tuesday Content
Step #1: Communicate your theme through your Giving Tuesday form
Communicator: Create the content that will live on your Giving Tuesday form.
Step #2: Communicate the impact of your Giving Tuesday campaign
Communicator: Create short, shareable impact stories that fit your overall theme.
Write or repurpose short descriptions for each giving level – tell them details about their donation amount that will make their heart happy. What will it do?
Write or repurpose bite-sized impact stories for social media graphics, postcards, and more. Keep it to a few sentences, but include a beginning, middle, and end to bring it full circle. Ex. A beneficiary’s success story.
If you don’t have impact stories written, recorded, or in memory, try talking to a few constituents and team members, or ask them to record a video.
Networker: Share impact stories and campaign goals across your network.
Call, text, email, and meet with partners, donors, and community members to explain the urgency, recency, or relevancy of your Giving Tuesday campaign.
It doesn’t hurt to use a template or to brainstorm subject lines in advance. Ex. “We’re $1,000 shy of crushing our Giving Tuesday goal! Can you help?”
All roles: Determine your plan to make each donor group feel special.
Which donors or donor groups will get handwritten notes or personalized videos? Will you be sending thank-yous en masse, individually, or both?
Again, it doesn’t hurt to use a thank-you template that you can quickly customize for different situations when Giving Tuesday is over.
If you found this guide helpful, we recommend reading our checklist for the third phase of Giving Tuesday, executing and stewarding, on the DonorPerfect nonprofit technology blog. If you’d like to manage your Giving Tuesday campaign with one master checklist, we invite you to download the Giving Tuesday Cheat Sheet for your organization!