Nonprofit text messaging allows organizations to communicate with donors, volunteers, event attendees, and supporters through SMS and MMS messages. Nonprofits can use text messaging to:

• Promote fundraising campaigns
• Send event reminders
• Share program updates
• Thank and steward supporters

SMS fundraising enables nonprofits to complement email and social media outreach with faster, more direct communication. Text fundraising works especially well for time-sensitive campaigns and high-engagement donor communications.

Benefits of nonprofit text messaging include:

• Driving traffic to online donation forms
• Sharing campaign progress updates in real time
• Sending personalized reminders and follow-ups
• Increasing event participation and attendance
• Reaching supporters on their preferred devices
• Supporting multichannel fundraising campaigns

Many nonprofits use text alongside email marketing to create a more connected donor experience.

DP Text integrates directly with DonorPerfect to keep donor records and communication activity synchronized. This gives your team a more complete view of supporter engagement while reducing manual data entry.

Text-to-give allows supporters to initiate a donation from a text message. Supporters can text a code (e.g., “GIVE”) to your organization’s unique DP Text number. They then receive an automated response with a secure link to your mobile-friendly online donation form, where they can easily complete their gift. 

Nonprofits commonly use text-to-give for:

• Fundraising events
• Giving days
• Emergency appeals
• Peer-to-peer fundraising

SMS stands for Short Message Service and refers to standard text-only messages. MMS stands for Multimedia Messaging Service and allows organizations to send images, graphics, GIFs, or other media alongside text.

SMS:

• Text-only content
• Shorter: 160 characters per message
• Delivery requires cellular connection

MMS:

• Text and multimedia content
• Longer: 1,600 characters per message
• Delivery requires data connection

MMS can help nonprofits create more engaging campaigns by incorporating event photos, impact stories, branded graphics, and fundraising visuals.

Yes. DP Text includes audience segmentation tools that allow nonprofits to send targeted messages based on donor interests, giving history, event participation, or other supporter attributes recorded in your fundraising CRM.

Text messaging helps nonprofits reach supporters quickly on a device they use every day. SMS campaigns can increase donor engagement, improve event participation, drive traffic to donation forms, and support multichannel fundraising efforts alongside email and direct mail.

DP Text is a smart way to reach donors instantly, with open rates approaching 100%. Connect with our team today to get a custom quote and start texting donors about your next fundraising campaign.

Interested organizations can schedule a personalized demo with the DP Text team to see texting campaigns, fundraising tools, and DonorPerfect integration features in action.