Donor Engagement

Better Donor Relationships Yield Better Fundraising Results

Take fundraising from transactional to transformational

In the dynamic world of nonprofit organizations, where every dollar can make a difference, the heartbeat of an organization’s mission lies in the ability to consistently include and interact with donors through various communication channels. Donor engagement best practices, including delivering the right message through the right medium and personalized stewardship that leaves a lasting impression, help nonprofits strengthen these important relationships for powerful and transformative mission impact.

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Family Hiking

Donor engagement goes beyond financial contributions; it is a commitment to building a community of dedicated supporters who share passion and vision. Forging authentic and lasting connections with supporters fosters trust, loyalty, and a shared sense of purpose that can propel the call for the cause forward.

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Donor engagement strategies to implement today

5 Strategies for Stronger Relationships to Raise More at End-of-Year

5 Strategies for Stronger Relationships to Raise More at End-of-Year

Building and nurturing solid relationships is the key to any successful fundraising campaign. Our experts share effective strategies that can …
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Reboot Your Digital Fundraising: 3 Proven Trustraising Steps to 5x Engaged Donors

Reboot Your Digital Fundraising: 3 Proven Trustraising Steps to 5x Engaged Donors

Explore trust raising, flexible donations, impact demonstration, connection, fun donor experience, modernizing forms, and Gift Cloud introduction, all aimed at …
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How to Re-engineer Your Donation Process: Turning Small Donors Into Monthly Givers

How to Re-engineer Your Donation Process: Turning Small Donors Into Monthly Givers

Explore strategies for turning small donors into monthly givers. Topics include identifying prospects, coding schemes, communications, tracking, reporting, gratitude, and …
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Donor Engagement Starts With Intentional Processes

Invite

Allow potential donors to get involved as soon as they feel compelled with giving portals that are easy to access.

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THANK

Express gratitude when donors make an impact through a financial contribution.

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Engage

Build relationships with donors by continuing the conversation throughout the donor lifecycle.

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Retain

Keep donors involved and interested in the cause by caring for them.

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Go From Raising Funds to Building Partners

Nonprofit team working on their end of year plan

Crunch-Time Tips for Your Year-End Campaign

Navigating the year-end giving surge is a thrilling challenge, not only for fundraising professionals, but also donors choosing how to …
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How Storytelling Can Up Your Fundraising webinar follow-up blog featured image

Why is it so hard to tell a good fundraising story?

Get the dos and don’ts from Joan Garry Who do you think is the perfect person to tell the story …
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Mallory Erickson Portrait

5 Strategies for Stronger Relationships to Raise More at Year-End

Enhance year-end fundraising with five key strategies: powerful storytelling, donor insights, asynchronous personalization, matching opportunities, and a holistic donor experience …
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Guides to Better Donor Engagement Habits

Your Donor Retention Toolkit

Your Donor Retention Toolkit

Before you go to the ends of the earth to find new donors, look around you. Your day-one supporters who …
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4 Strategies to Build Multichannel Donor Relationships

4 Strategies to Build Multichannel Donor Relationships

When it comes to your nonprofit, multichannel donors are everywhere. No, really. Everywhere.They give online through your website and emails …
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How to Discover and Engage Major Donors

How to Discover and Engage Major Donors

Here’s What You’ll Learn Find out how major donors give and how you can engage them so they choose to …
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Frequently Asked Questions

1. What is donor engagement?


2. What is the difference between donor engagement, donor retention, and fundraising communications?


3. What is multichannel fundraising?


4. How should a nonprofit measure donor engagement?


5. What are some common challenges in donor engagement?


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