Free Guides for Nonprofits & Fundraising

Your Data-Driven Donor Persona Checklist

It’s time to move on from the “Dear Friend” letter. Speaking to who your donors are as people will inspire the close connection to your organization that they crave. With this checklist, you can approach your communications like a marketing professional by creating personas for your donor community.

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The Digital Fundraising Makeover for Nonprofits

We’ve seen significant changes to the way donors engage. With this timely guide, you’ll learn how to “tidy up” your online donor engagement collateral, share impactful stories that highlight your mission, assemble a strong welcome series for new donors, and more.

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Your Digital Donor Thank-You Kit

The COVID-19 pandemic accelerated the shift to digital fundraising. Though online communication can feel a bit impersonal, Your Digital Donor Thank-You Kit is packed with email templates, video scripts, and donor-thanking tools and best practices to help you express your utmost appreciation, even from behind a computer screen.

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Your Nonprofit Crowdfunding Kit

In this quick-start guide to crowdfunding success, you and your nonprofit team will learn the ins and outs of setting up a crowdfunding campaign. Contents include crowdfunding campaign ideas, promotional templates for your campaign, and templates crowdfunders can use to solicit family and friends.

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Your Virtual Auction Planner

Put on a polished virtual event and auction that maximizes your nonprofit's revenue and keeps donors entertained. With guidance on event prep and easy-to-use tech, creative ideas to involve participants in your program, and helpful tips from experienced fundraisers, Your Virtual Auction Planner is sure to set you up for success.

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Your #GivingTuesday Game Plan

This free resource hub contains the strategies and communication templates you need to execute a flawless campaign quickly and easily. Explore the hub sections to help you set your Giving Tuesday campaign goals, get the word out, recruit digital volunteers, and retain new donors beyond the big day.

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The Monthly Giving Communications Template Kit

This must-read monthly giving guide provides your team with templates to help you launch and promote your monthly giving program and turn your monthly donors into advocates. Inside, you’ll find communication templates for naming, promoting, and spotlighting your monthly giving program, along with tailored thank-yous that show your donors just how big of an impact their continued support can make.

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A Guide to Fundraising in the New Normal

This collection of resources is designed to see your mission through COVID-19. Packed with advice from nonprofit peers and the strategies, tools, and templates to fundraise from home, your team will be equipped to connect with your donors in new ways and feel closer than ever to your community of support, even while you’re apart.

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The COVID-19 Fundraising Template Kit for Nonprofits

The COVID-19 Fundraising Template Kit for Nonprofits equips your team to craft fundraising campaigns that engage your donors at home. Inside, you’ll find Mad Libs-style campaign templates spotlighting your COVID-19 relief fund, crowdfunding page, monthly giving program, remote volunteer listings, and more.

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The New Donor Welcome Series Email Template Kit

Give new donors the ultimate first impression with a welcome email series that spotlights your organization’s unique community. From creative ways to share your upcoming events to a timeline that advises when to send, The New Donor Welcome Series Email Template Kit can help you set up a winning engagement strategy in no time!

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How to Discover and Engage Major Donors

Find out how major donors give and how you can engage them so they choose to fund your next big endeavor in this quick and insightful guide. Uncover data that reveals the latest trends in major giving, learn the 5 markers of philanthropy that predict major giving potential, and adopt tried-and-true best practices for major donor engagement.

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4 Strategies to Build Multichannel Donor Relationships

Always giving and engaging with your nonprofit, multichannel donors are interested in all the ways they can support your cause. From can’t-miss fundraising events to inspiring website content, learn what makes these valuable donors tick and how to retain them for the long run in this quick and essential read packed with stats and tips you’ll definitely want to know.

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Your Donor Retention Toolkit

A common misconception is that it’s the quantity of donors that matter when really, it’s that smaller percentage of recurring donors that are your nonprofit’s most reliable source of revenue. Discover the metrics to determine your retention rate and learn from fundraising expert, Pamela Grow, what it takes to turn your one-time donors into lifetime supporters.

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Donor Retention Ebook Mockup

#GivingTuesday Ideas to Engage Everyone

Lots of people will be looking for an organization to give to on Giving Tuesday, so how will yours stand out? The key to successfully drawing donors is to create the perfect blend of campaign excitement with easy ways to give and share. Discover many ways to shine online in the new #GivingTuesday Ideas Guide.

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#GivingTuesday Ideas to Engage Everyone  E-Book Mockup

Email Best Practices for Fundraising

This action-oriented e-book will help you increase the success of fundraising communications through expert planning, professional presentation, donor-centric copy, and the metrics to help guide your growth.

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Email Best Practices for Fundraising

How to Buy Fundraising Software

This comprehensive guide takes you through the steps of evaluating software, determining your opportunities and challenges, and matching your goals with a system to accomplish them.

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How to Buy Fundraising Software Guide!
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