Fundraising Communication

Communication Strategies for Nonprofits

Drive donor support through powerful messaging

Making the right choices regarding fundraising communication and giving campaigns is imperative for a nonprofit’s outreach plan. For organizations looking to make a lasting impact, effective communication isn’t just an asset – it’s the cornerstone of success. A fundraiser’s capacity to shape impactful messages can spell the difference between securing support and missing opportunities.

Woman reading message on phone
Man in wheel chair reading mail and drinking coffee

Fundraising communication best practices allow charitable organizations to stand out amongst a sea of causes and campaigns.  Nonprofit professionals can cut through the noise and resonate with the audience by crafting narratives that touch hearts, engage minds, and mobilize individuals to take action. Developing a fundraising communication plan, equipped with essential strategies and insights, will amplify a nonprofit’s message and pave the way to achieve lasting impact.

Watch & Learn:

On-demand webinars to start working on a fundraising communications plan

Episode 2: Making a Case for Support with Rae Pagliarulo

Episode 2: Making a Case for Support with Rae Pagliarulo

Make writing more engaging, relatable, and effective in achieving its purpose. Decode the secrets of writing that not only informs …
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DonorPerfect Giving Tuesday email templates in Constant Contact

DonorPerfect Giving Tuesday email templates in Constant Contact

Writing emails is usually half of your Giving Tuesday work, but not anymore! When you fundraise with DonorPerfect and Constant …
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Reinvigorate Your Fundraising Efforts with Constant Contact and DonorPerfect

Reinvigorate Your Fundraising Efforts with Constant Contact and DonorPerfect

I’d like to introduce Matthew Montoya. Many of you know him. He is very regular here at our DonorPerfect conference …
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DonorPerfect Makes Nonprofit Communication Easy

DonorPerfect Dashboard Metrics

Know Your Audience

Understanding an audience’s preferences and behaviors is paramount for tailoring effective communication strategies that resonate and inspire greater support. Watch donor giving habits from the DonorPerfect dashboard, dynamic reporting, or individual donor accounts.

Crowdfunding Campaign

Create an Online Presence

Crafting a robust online presence is essential for nonprofits today. Communicate purpose, foster trust, and make seamless virtual connections by using the right tools.

DonorPerfect Mail Merge

Personalize Messaging

Consistent branding is an important aspect of communication planning. Bring direct mail operations and email marketing efforts in-house with DonorPerfect. Generate personalized letters to everyone on your list at once, or create automatic messaging for individuals when they give.

DP Video

Use a Multichannel Approach

Engaging donors through mobile communication channels will foster real-time connections and enhance the donor experience, ensuring that your nonprofit’s message is readily accessible and impactful. Send a story or update straight to a donor by reaching them on their phone through texts, videos, and emails.

Best Practices for Nonprofit Communication Strategies

Mallory Erickson Portrait

5 Strategies for Stronger Relationships to Raise More at Year-End

Enhance year-end fundraising with five key strategies: powerful storytelling, donor insights, asynchronous personalization, matching opportunities, and a holistic donor experience …
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Nonprofit organizer growing their email list

7 Ways to Grow Your Donor Email List

Consistent communication is key to building strong and lasting relationships with your constituents. Specifically, email is a great way to …
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over soliciting blog feature

Worried About Over-Soliciting Your Donors? Don’t Be!

Donors who give their second gift within three months of their first gift have a lifetime value nearly double that …
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Create Fundraising Campaigns That Stand Out

AI for Nonprofits: The Comprehensive Guide to Enhancing Fundraising Communications

AI for Nonprofits: The Comprehensive Guide to Enhancing Fundraising Communications

Artificial Intelligence (AI) will never be able to replace what you bring to the table. Your passion for what you …
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Your Virtual Fundraising Event Communication Checklist

Your Virtual Fundraising Event Communication Checklist

Created for you by DonorPerfect and GivecloudCommunicating with donors about your virtual fundraising event is a lot more than just …
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Decoding Audience Data to Optimize Your Reach

Decoding Audience Data to Optimize Your Reach

We all know that writing to your audience delivers the best results for your communications. But how do you KNOW …
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Frequently Asked Questions

1. Why is it important for a nonprofit to have a fundraising communication strategy?


2. What are the key components of a successful nonprofit communication strategy?


3. What are some examples of nonprofit communication channels?


4. How can a nonprofit measure the success of communication efforts?


5. What are some common pitfalls to avoid in nonprofit communication?


6. What are some best practices for using nonprofit communication to strengthen donor engagement?


Reach Loyal Supporters and Potential Donors With DonorPerfect

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