September 20, 2022
Nonprofit Technology & Fundraising Blog
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Giving Tuesday is the time for your organization to shine online. It’s a worldwide generosity movement that gains traction way beyond your immediate community – millions of people come together through social media, crowdfunding, and more to make a global impact. It even has its own hashtag to easily expand your reach.
That’s why a dedicated online donation form is so essential to the success of your Giving Tuesday campaign. You can use the communication channels that make the most sense for your mission, including direct mail and phone calls, with all roads leading back to the same online giving page – making sure it’s seen and that reporting is a breeze.
Don’t have one yet? Not a problem. You can build a Giving Tuesday donation page in minutes – one that’s customized to your campaign and integrates with your fundraising system to eliminate manual tasks.
Let’s start with some steps to create your Giving Tuesday donation form, and then discuss creative ways to share it far and wide!
A must-have feature of your Giving Tuesday donation form is integrated payment processing.
When your gift processing tools integrate with your fundraising system, you can collect online, monthly, and mobile donations that will flow directly into your database – with no manual data entry on your part. Think of all the time you’ll save that can be spent on your year-end efforts instead.
Your payment tools should be PCI-compliant to ensure that your gift data and donor payment information are secure. Your payment tools will also allow you to manage any payments that couldn’t be processed.
Out of the hundreds of thousands of donation forms that will go up for Giving Tuesday, make yours unmistakably you!
Did you know that donors are 6x more likely to give when you brand a donation form with your logo and colors? This is mainly because a professional, well-designed donation form inspires trust in your organization – donors know that their donation will reach its destination safely and securely. You can even include photos and graphics that are relevant to your Giving Tuesday campaign theme.
The last thing you want is glitches, misspellings, and broken links on the big day.
Before Giving Tuesday, test the form with your staff, or – for fundraisers who are an army of one – test it yourself! Try all of your different form features – review your copy and photos, make a one-time donation, make a monthly donation, opt-in to covering processing fees, and make sure the form is properly integrated with your fundraising system to eliminate manual entry before go-live.
The success of your Giving Tuesday campaign is all about organization and discoverability. Just like pulling off a major event, it takes a lot of planning and cleanup. But all of that time spent could go to waste if your campaign isn’t easily discoverable.
At DonorPerfect, we believe that the most successful campaigns are born out of collaboration, especially when it comes to Giving Tuesday because it requires fundraisers to be extra creative to cut through the noise. It’s important to us that you don’t feel alone in crafting your campaign. Each year, we spend time listening to your needs to develop Giving Tuesday resources that will help you exceed your goals. Seeing any Giving Tuesday trends that you’re excited to try, but not sure how to execute? Let us know in the comments!