Engage supporters with DonorPerfect
DonorPerfect helps development teams grow donor relationships through targeted email outreach, personal video thank-yous, text messaging, and automated donor journeys tied directly to supporter records.
Trusted by 75,000 nonprofit professionals worldwide
How are leading nonprofits deepening supporter engagement across channels?
Donor engagement software connects multi-channel outreach—including email, text messaging, video touchpoints, and volunteer activities—directly to donor records to build personalized, long-term supporter relationships.
Successful engagement strategies rely on three core workflows:
- Reach supporters across channels using email, SMS, and personal video to meet donors on their preferred platforms and build lasting donor relationships.
- Segment supporters by giving history, interests, and Donor Score to prioritize high-potential prospects and personalize outreach based on real donor behavior and engagement signals.
- Track every interaction back to your nonprofit’s donor records to reduce manual cleanup and deliver decision-ready reporting for your team.
DonorPerfect connects built-in email marketing, text messaging, video outreach, and volunteer activity directly to the system, giving development leaders clear visibility into supporter relationships.
“DonorPerfect meets my need to track engagement with the members and donors in my portfolio. Its reporting features give me a clear snapshot of where things stand with each person, so I can quickly see my current level of engagement and follow up accordingly.”
– Rod R., Vice President
How to build loyalty using DonorPerfect
Reach supporters across every channel
- Send personalized emails with 30+ free fundraising email templates, included with the built-in Constant Contact account in every DonorPerfect plan
- Connect via SMS for text-to-give campaigns and instant updates using DP Text
- Send personal video thank-yous to stand out in donor inboxes using DP Video
Target outreach with donor intelligence
- Prioritize donor segments and identify top prospects using the Donor Score
- Create dynamic email lists based on giving history, interests, and engagement levels using the built-in Constant Contact integration
- Capture online interest with embeddable donation forms that achieve up to 3x more completed donations
Track complete supporter participation
- Sync engagement history (gifts, volunteer hours, email opens and click-throughs, and more) with your donor records to identify active supporters ready to give
- Automate donor journeys with targeted donor outreach that guides constituents from first gift to recurring support
- Guide development decisions with decision-ready reporting built for nonprofit executives and development directors
Still researching systems? Get your free CRM evaluation checklist »
Case study
Living Hope International
Living Hope International needed a seamless way to cultivate recurring relationships and keep supporters engaged across campaigns. By connecting DonorPerfect’s online donation forms with built-in Constant Contact email marketing, the organization automated personalized thank-you messages, streamlined monthly pledge tracking, and converted 64% of their active donor base into recurring sponsors.
“It’s really nice to have this ‘set it and forget it’ functionality as far as monthly donations are concerned. Many of our sponsors and other donors readily go for this convenient and secure option.”
— Susan Lam, Director of Sponsorship
DonorPerfect engagement features
Email marketing
Send targeted campaigns using built-in Constant Contact with 30+ free fundraising email templates synced to donor records.
Text messaging
Reach supporters instantly with DP Text for text-to-give campaigns, event updates, and quick reminders.
Video outreach
Deliver personalized thank-yous using DP Video to build warm, memorable donor connections.
Donor scoring
Score supporter giving patterns automatically using Donor Score (0–100) to focus cultivation on top prospects.
Donor journeys
Guide supporters through automated campaigns that convert first-time givers into recurring monthly champions.
Volunteer tracking
Track volunteer hours alongside donor records to recognize multi-channel supporters and grow contributions.
Ready to take a closer look? Schedule your free demo »
Fundraising software for every donor touchpoint
Expand your multi-channel engagement capabilities with specialized tools that sync email, direct mail, and annual campaigns directly to your donor records.
- Email marketing – Sync email opens, click-throughs, and dynamic lists to donor records with tools like Constant Contact and Mailchimp.
- Volunteer tracking – Record volunteer hours and community engagement to identify multi-channel advocates and potential supporters using POINT.
- Direct mail – Sync personalized appeal letters and targeted postcard campaigns with donor segments using tools like PostcardMania and AppealMaker.
- Address verification – Automatically update donor mailing addresses to ensure appeals, thank-yous, and tax receipts arrive on time using DP Address Updater.
- Peer-to-peer and online events – Capture peer-to-peer fundraising results and event registration data in your donor records using Raisin.
Frequently asked questions
What is the best way to improve donor engagement?
The most reliable way to improve donor engagement is to send personalized, timely communications across multiple channels. Nonprofits that combine targeted email outreach, text messaging, prompt gift acknowledgments, and consistent stewardship keep supporters engaged longer. A nonprofit CRM like DonorPerfect tracks all engagement in one record so your team can see what works.
What features should donor engagement software include?
Donor engagement software should include tools for communicating with supporters and tracking their responses over time.
Important capabilities include:
- Integrated email marketing with pre-built templates
- SMS text messaging and text-to-give tools
- Personal video messaging capabilities
- Automated donor scoring and prospect rating
- Volunteer hour and interest tracking
- Automated donor journeys and drip campaigns
- Branded online donation and sign-up forms
- Decision-ready reporting and dashboards
How does email marketing connect with DonorPerfect?
DonorPerfect includes Constant Contact as built-in email marketing, complete with 30+ free fundraising email templates. Email sends, opens, clicks, and unsubscribes sync automatically with donor profiles, allowing your team to target future messages based on real supporter interest.
Can DonorPerfect track volunteer engagement?
Yes. DonorPerfect lets you track volunteer hours alongside donor records in the same system. This gives development leaders a complete view of how supporters contribute time and money, making it easier to invite dedicated volunteers to join donor campaigns.
How does Donor Score help prioritize donor outreach?
Donor Score evaluates how recently, how often, and how much supporters give to assign each donor a score from 0–100. Development staff use these ratings to identify major-gift prospects, focus staff follow-ups, and segment campaigns efficiently.
Can nonprofits send text messages through DonorPerfect?
Yes. With DP Text, nonprofits can send SMS campaign updates, event reminders, and text-to-give links directly to supporters. Every mobile interaction records back to the donor profile for clear tracking.
How do online donation forms support donor retention?
DonorPerfect integrates with Givecloud to deliver branded donation forms with suggested ask amounts and recurring options. Organizations achieve up to 3x more completed donations using connected Givecloud forms, while automatic receipts thank givers instantly.
How can we get started with DonorPerfect?
Request a personalized demo to walk through your current fundraising activities, data, and engagement goals. The DonorPerfect team has more than 45 years of experience helping nonprofits migrate data, set up their system, and train staff.