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Fundraising Email Templates in Constant Contact

May 11, 2022 | Monthly Giving, Thanking Donors, Volunteer Management

How to Use DonorPerfect Fundraising Email Templates in Constant Contact

Fundraising is critical to fulfilling your mission, but it’s challenging work that requires consistent outreach and thoughtful personalization. 

Whether your nonprofit is new, growing, or established, it’s important to have communication workflows in place that: 

  1. Save time for your fundraising staff
  2. Improve the efficiency of your emails
  3. Ensure your appeals resonate with donors

Constant Contact, the highest-performing nonprofit email marketing platform, is built into DonorPerfect fundraising software—including 30+ pre-written fundraising email templates you can customize to your mission. All you have to do is plug in your campaign details, build your donor segments, and hit send.

Listed below are the categories and individual emails found in each series.

Exclusive DonorPerfect templates in Constant Contact

TheMonthly Giving Series

Templates included:

  • Promote Monthly Giving Levels
  • Recruit Funders for a Dedicated Project
  • Spotlight Sponsorship Opportunities
  • Thank Donors by Gift Levels
  • Thank Special Project Funders
  • Thank Your Sponsors

About the series:

This email series will help you grow your monthly giving program. The first template includes giving levels. This is a great way to approach monthly giving because it helps your donors understand the value of their gift in relation to your mission (e.g., $25 feeds 5 dogs for a week). There are also three available templates for different thank-you email types.

TheNew Donor Welcome Series

Templates included:

  • Thank You to First-Time Donor
  • Thank You to First-Time Crowdfunding Donor
  • Thank You to First-Time Event Attendee
  • Thank You to New Monthly Donor
  • Social Media Invitation
  • Volunteer + Event Invitation
  • Impact Email to First-Time Donor
  • Impact Email to First-Time Crowdfunding Donor
  • Impact Email to First-Time Event Attendee
  • Impact Email to New Monthly Donor
  • Donor Survey
  • Sneak Peek

About the series:

The Welcome Series emails are designed to help you welcome and retain new donors. There are thank-you templates to choose from depending on how your new donor discovered your organization. There are also invitation templates designed to increase a new donor’s engagement with your organization.

Constant Contact DonorPerfect Exclusive Email Template

The Crowdfunding Series

Templates included:

  • To Board Members
  • To Donors
  • To Schools
  • Ambassador Thank-You

About the series:

We created the Crowdfunding email templates to help you recruit supporters to fundraise on your behalf. The emails also provide your supporters with tips on how to run a successful crowdfunding campaign.

The GivingTuesday Series

Templates included:

  • Campaign Reveal
  • Day Before Reminder
  • Day of 8 AM
  • Day of 4 PM
  • Day of 8 PM
  • Thank You
  • Ambassador Invitation to Board Members
  • Ambassador Invitation to Donors
  • Ambassador Invitation to Schools
  • Thank You to Ambassadors

About the series:

The GivingTuesday email series is the nuts and bolts of your communication strategy for mission-driven giving days. It includes a reminder email to be sent the day before as well as motivational call-to-action emails to be sent throughout the day on GivingTuesday.

Accessing DonorPerfect templates in Constant Contact

To access and use the exclusive fundraising email templates:

  • Log in to your Constant Contact account.
  • Click Create > Email at the top of the screen.
  • Select a tab from the available categories. (Monthly Giving, Welcome Series, Crowdfunding, and GivingTuesday)
Constant Contact Template Library

Learn more about using DonorPerfect and Constant Contact together >>

How to turn your email templates into connected fundraising campaigns

Fundraising email templates are most effective when they’re connected to accurate donor data, targeted outreach, an easy giving experience, and timely follow-up. DonorPerfect brings these parts of your campaign together so your team can move supporters from the first email to the donation form—and continue building the relationship after they give.

Reach the right supporters with relevant emails

DonorPerfect and Constant Contact work together to connect your donor database with your nonprofit email marketing. You can build mailing lists using criteria from your donor records, personalize messages, and send targeted emails through Constant Contact without manually transferring data between systems.

As supporters engage, email activity such as opens, clicks, bounces, and opt-outs can sync back to DonorPerfect. This gives your team a more complete view of each donor’s communication history and helps you decide what to send next.

Give supporters an easier path from email to donation

A strong fundraising email creates interest, but the donation form is where that interest becomes action. Connecting your email content to a fast, mobile-friendly donation form reduces the steps supporters must take to complete their gifts.

With Givecloud donation forms by DonorPerfect, nonprofits can create branded giving experiences with suggested gift amounts, recurring giving prompts, donor impact descriptions, and payment options such as Apple Pay, Google Pay, PayPal, credit cards, and banks. Givecloud can also sync donor and payment data with DonorPerfect for centralized campaign reporting.

Support fundraising campaigns throughout the year

The 30+ email templates available exclusively to DonorPerfect users can help your team communicate consistently across common fundraising and stewardship campaigns:

  • Monthly giving – Introduce giving levels, promote recurring support, and thank monthly donors.
  • New donor welcome – Thank first-time supporters, demonstrate their impact, and introduce additional ways to participate.
  • Crowdfunding – Recruit campaign ambassadors, offer practical fundraising guidance, and recognize their contributions.
  • Giving days (e.g., GivingTuesday) – Reveal your campaign, mobilize supporters, share progress throughout the day, and thank donors and ambassadors afterward.

Use campaign results to guide your follow-up

Once your campaign ends, DonorPerfect and Constant Contact help you move from measuring engagement to acting on it. Your team can identify who donated, who clicked without giving, which messages generated the most interest, and which supporters may benefit from additional outreach.

Use those insights to thank donors, welcome new supporters, refine your audience segments, and plan more relevant communications. Instead of treating each email as an isolated send, you can use campaign activity to inform the next step in every donor relationship.

With DonorPerfect and Constant Contact working together, your team can spend less time managing disconnected systems and more time creating campaigns that inspire people to participate.

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Christy Smaglio
Meet the author: Christy Smaglio

Christy is a nonprofit professional with over 15 years of experience helping organizations maximize their fundraising efforts through smarter data management and more strategic donor engagement. Having been part of the DonorPerfect team for more than a decade,...

Learn more about Christy Smaglio