5 Engagement Solutions for Gaining New Contacts Most social media users have encountered product or service recommendations from influencers, and there’s a good reason this strategy works. Although influencers are often incentivized by the companies they promote, they aren’t employees—they’re independent voices who choose partnerships based on their personal beliefs and values. In the nonprofit […]
4 Engagement Solutions for Reducing Donor Churn Many fundraisers have experimented with “loyalty loops,” an adaptation of the traditional marketing funnel, to drive retention and revenue. Over time, various interpretations of the loop have emerged. The idea is to maintain donor commitment through ongoing, relatable engagements. However, many versions of the loop focus on financial […]
5 Donor Engagement Solutions to Increase Participation The traditional donor pyramid has been a mainstay in the nonprofit sector for many years, but it’s not fit for modern fundraising. It undervalues non-financial contributions, leaving out the donors who aren’t quite ready to give but are prepared to learn more. It also assumes donors will gradually […]
4 Donor Engagement Solutions to Convert New Supporters The traditional donor funnel has been around for years, but as many nonprofit professionals have pointed out, it’s flawed. The old model has failed fundraisers because it’s organized by monetary involvement, with a goal of converting prospects to major givers – essentially treating fundraising like sales. While […]
Donor Engagement Models for the Digital Age, Part 1 Funnels, pyramids, and loops, oh my! While there is no “right” or “wrong” fundraising model for today’s nonprofits, there *are* best practices for engaging with today’s donors. We created a series called Donor Engagement Models for the Digital Age to help you map a clear path […]
Contributed by nonprofit coach, author, and speaker Mallory Erickson When it comes to how to better engage and connect with your donors, there’s a lot of noise. But I’m here to cut through the clutter and let you know that at the core of successful fundraising is always motivation. It’s not just about that one-time […]
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