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Your personalized donor acquisition plan

4 Steps to Strengthen Your Donor Acquisition Strategy

Since you already have a donor acquisition plan in the works, let’s try slowly ramping up your digital marketing efforts to generate more revenue without creating more work – like leaning on AI to write more social media content, making new connections through multichannel outreach, and setting your nonprofit apart with heartfelt video messages.

STEP 1

Increase your social media presence to drive donations

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STep 2

Automate your new donor acknowledgments

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Step 3

Analyze engagement to inspire multichannel donors

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Step 4

Grow your subscriber list with social ads

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But first, a quick win!

Did you know that 57% of people who watch fundraising videos will donate to that cause?

Video messages go a long way in establishing connections and demonstrating impact:

You don’t need to invest in any new equipment – there are tools out there that allow you to create and send video messages via email. You can even use information from your donor records to make it feel more personal. Inspire new donors in your community by simply showing your face and speaking in your own words – without spending a bunch of money or time.

For example, DP Video allows fundraisers to create and send videos via email directly from DonorPerfect. Donors receive an animated GIF of you, and once they click on it, they can watch your video on a web page that’s specially designed to reflect your organization’s brand and campaign theme.

They can take action immediately by clicking the optional button you add below your video – Donate, Volunteer, Learn More – however you’d like them to engage!

SEE FEATURE

Step 1: Increase your social media presence to drive donations

Dana Snyder and Brynne Krispin on Nonprofit Expert Podcast — Watch

You have a good handle on your social media strategy, but could it be better, and how? How can it help drive more donations, and where can you create new efficiencies? Listen as two digital marketing mavens, Dana Snyder and Brynne Krispin, discuss how to use social media to grow awareness and raise funds for your cause in their recent podcast episode, **Building Brand Authority and Connections Online: Brynne Krispin and Dana Snyder Share Organic Social Media Strategies**.
WATCH NOW

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Can AI expedite your social media content creation? How does it work? It’s a groundbreaking tool that empowers fundraisers to learn new efficiencies while being super productive at the same time. You can ask AI for new social media copy, the ideal posting times for each platform, or even a rewrite of last year’s appeal. Start brainstorming with AI for Nonprofits: A Comprehensive Guide to Enhancing Your Fundraising Communications, researched for you by the DonorPerfect team.

Download AI for Nonprofits: A Comprehensive Guide to Enhancing Your Fundraising Communications »

let us write your emails, social posts, and more!

While you’re at it, check out this brand-new AI tool! The DonorPerfect Fundraiser Bot allows you to instantly generate personalized campaign content that speaks to your specific mission, purpose, audience, communication method, and more. Just enter your details and voila!

For example, you can generate a celebratory email telling event attendees what their participation made possible, and ask them to increase their monthly gift amount to reach a specific goal. Use it as much or as little as you need to – it’s always free!

GET STARTED

Step 2: Automate your new donor acknowledgments

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Just like AI content generators, email templates and thank-you video scripts will help your team save time and prioritize more important tasks – BUT they also give donors a personal touch so they can get to know you and your mission better. If you’re a fan of templates and scripts that you can make your own, check out our Digital Donor Thank-You Kit for help stewarding your new donors effectively.

Download the Digital Donor Thank-You Kit »

Constant Contact callout showing DonorPerfect Email Templates

Did you know that every DonorPerfect system comes with your own Constant Contact account? That means you can take advantage of 30+ exclusive email templates and top-rated email marketing features – including analytics and segmentation – using the information you’ve carefully collected and stored in your donor records.

LEARN MORE

Step 3: Analyze engagement to inspire multichannel donors

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Did you know that multichannel donors contribute more than monthly donors, online-only donors, AND offline-only donors?

Donors who engage with your mission through two or more avenues (including social media, email, direct mail, phone calls, and events) tend to help you fundraise by spreading the word. It’s worth it for your organization to track which communication channels are resonating with which donor groups, so you can increase their engagement with your nonprofit.

How can you better understand your donors, and what data do you need to make that possible? Start with this DonorPerfect guide: 4 Strategies to Build Multichannel Donor Relationships!

Download 4 Strategies to Build Multichannel Donor Relationships »

The Nonprofit Podcast Pitch List by Dana Snyder

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Once you’re engaging with different donor groups through a mix of communication channels, you’re well-poised to explore new ones – like podcasts! Make it easy to learn about giving opportunities by sharing stories and promoting your programs in a recorded conversation that new donors can listen to on their mobile devices. Check out my Podcast Pitch List for 30+ podcast recommendations.

Get Dana’s Podcast Pitch List as a Google slides template »

Download Dana’s Podcast Pitch List as a pdf »

Step 4: Grow your subscriber list with social ads

Learn to gain hundreds of new email subscribers! Dana Snyder webinar

Watch

Even if your email list is growing, it might feel sporadic and unpredictable. With social media ads, you can consistently attract potential supporters on a daily basis! I’ve taught my tried-and-true lead generation strategy to hundreds of nonprofits with incredible results… 100 emails in 7 days kind of results! Check out my recorded webinar – aptly named 100 New Email Subscribers in 7 Days – hosted by DonorPerfect on May 9th, 2024. Please register to receive your free recording!

Watch 100 New Email Subscribers in 7 Days »

Enrich donor profiles with giving capacity and history.

P.S. Curious about prospect research? Ready to get your feet wet?

Prospect research tools made for nonprofits, like DonorSearch, make it easy to learn more about an individual’s capacity and inclination to give to your mission in just a few seconds. DonorSearch integrates with DonorPerfect so you can instantly add philanthropic activity, nonprofit affiliations, and more to your donor records with the touch of a button.

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