Beginning Steps of Monthly Giving
In this webinar, we will begin with a discussion on benefits of a monthly giving program. Then we will jump right into some useful for reports to help you identify who your recurring donors are and realistic ask amounts for your donors. We will also map out some critical next steps for a successful launch.
Monthly Donor Metrics, 5 Reasons for a Monthly Giving Program, 3 Reports and a Calculator, & Suggested Next Steps
You’ll find the handout for this webinar here:
Categories: Monthly Giving Series, Training Webinars
Beginning Steps of Monthly Giving TranscriptPrint Transcript
Hi, everybody. My name is Chad and Carolyn, I’m happy to be your trainer today to learn about beginning steps for monthly giving the first in a series of five webinars on the topic of monthly giving. So we get today, tomorrow and Thursday, plus next Read More
Hi, everybody. My name is Chad and Carolyn, I’m happy to be your trainer today to learn about beginning steps for monthly giving the first in a series of five webinars on the topic of monthly giving. So we get today, tomorrow and Thursday, plus next Tuesday and Wednesday at the same time, one o’clock Eastern. Thank you also for your patience, those of you that have been waiting for a bit. To get started, we did have some technical difficulties. Hopefully that is all behind us at this point. So let’s get started. Before we jump into the topic, for today, I do want to review a little bit about our housekeeping in case there has been any delays if you haven’t been to a webinar of ours in a while. So on the left hand side of your screen, we have our presentation. And on the right hand side, we do have our GoToWebinar control panel. With folks, we like to call the grab tab and on this grab tab, we do have a few notable icons, the white arrow on the red background allows us to expand and collapse the control panel. When it’s in collapse mode, it does not cover up the presentation. So we do recommend that mode. And over here we have the black square on the white background and let that allows you to send me questions or comments throughout. And today’s presentation in particular, it’s designed to have indeed, a lot of conversations. So my hope is that a lot of you will be joining me in that conversation. So here’s a shortcut down here to the questions pane sending any questions or comments throughout? The goal is to have it be part of the conversation where we are at that point in time, if any questions or comments are outside the this the scope of the presentation, or we’re running a little bit late beyond the fact that we are already starting a bit late. That is we’ll save those until the end. Okay, I’m happy to stay late to answer your questions for sure. We also have a hand raising over here like to think about this as an informal poll. So I like to do and right now, if you don’t mind, I want to make sure that everybody can hear me. So it’s really to make sure that my my microphone and your speakers are indeed working well together. So please do me a favor, raise your hand, click here, let me know that you can hear me, I would appreciate that. So right here, let’s raise your hand. Let me know that my microphone and your speakers are indeed working well together. We’ve got a nice sized group today. So I just want to look to see that we have the vast majority, who’s going to wait another moment or two, we do have a lot of hands raised. So thank you. Thank you. Right. So if you can hear me again, you know, raise your hand to your click to raise your hand. That will be great. Ah, thanks so much, Carl. All right. So thank you, I will be living hands here. Fantastic. I appreciate that. Oh, okay. So somebody said they had to call in not able to hear via the computer audio. So glad we have that option. And that actually takes us over to the audio settings here. So the computer audio is for a headset or speakers. The phone call is if you call into the if you call in using them, the phone number that came with the link to today’s presentation, that’s for the phone call. If you need to change any at any time, during the course of the next hour or so, please know that when you click on phone call, a phone number will display so you don’t have to go back to a reminder email for that information. And we do have a handout in today’s session. So several people have joined us literally in the last couple of minutes since we started. So a good reminder for everybody. Look at that GoToWebinar control panel, find this section, quote The handouts and click to open it up, you’re going to see a red icon that represents PDF. And right next to that the name of today’s document a beginning steps for monthly giving dot pdf. And that is saying can we please start? Yes, I am. Net will be right there just because there’ll be some people that haven’t gotten been part of the webinars. So we are just about ready to start there. So thank you for that encouragement. And finally, on the bottom part of the control panel, we have the direct access to the questions pane. So we’re thinking about monthly giving right? As it’s we as a from a quote from our monthly Getting Started Kit. Recurring donors are your special group of loyal donors. Does anybody have any thoughts or comments? Do you already have a monthly giving group? Right? Are you thinking of it? How do you perceive those that are giving on a regular basis compared to those that have a cos commitment, right to your organization already, that you have documented, whether they are billed whether there’s automatic payments going on. Does anybody want to chime in here? Are you just gathering information about why you’re thinking about launching a monthly giving program? Do you already have the board approval and buy in and now you’re literally at that point of getting started. Okay, so plenty says We have monthly giving, but we’re not using the monthly giving program and DonorPerfect. Ah, so you want to learn how it’s, you can set it up here with that’s great. Darcy says we have a few new to this role. Okay. And one of expand the program. Fabulous. Okay, well, we’ve got a lot of comments here. Okay. So, Priscilla getting ready. Renewed institutional fundraising from Carl. So Right. We’re just getting started here. We have Kenny’s guess. Another one. I have a small donor base and five monthly donors want to grow it absolutely good thoughts, Julian? Lisa, we’re looking looking to into starting a program. Fabulous. So today’s gonna be a nice discussion about getting sorted. And a lot of different factors help you hone in on some of the the thought process on what to do naming it getting getting sorted, finding a targeted group. And that says we have monthly donors, I need to know how to set them up and DonorPerfect. Okay. Another one, hoping I’m saying this right. Ulysses says we have a monthly program, but looking to expand. So we’ve got a few people that are looking to expand. And this is fabulous. So whether you’re getting started or you’re thinking about it down to those that have already got it going and now looking to expand, we’re all on the same page, because we’re going to look at and and of course, there’s some people that said that they’re looking how to do it, within General perfect. So this is great. We’re all here for related reasons today. So great conversation. So we’re going to be looking at some metrics related to monthly donors, we’re going to look at several reasons for a monthly giving program to begin with, right? A lot of the benefits there, we’re going to look at three reports and a calculator. We’ll see what that is all about. And of course, some suggested next steps. So just a quick comment that I made before because several people have joined. This is the first of five webinars in the monthly giving series. So it’s today, tomorrow, Thursday, and next Tuesday and Wednesday, well at one o’clock Eastern time, right where you signed up for today’s webinar. So let’s look at some of the metrics. So we can see here if we, if we’re looking at here for looking at the legend here one time and monthly. So we can look at the change. Look at the change percentages on the bottom here. So the biggest changes are right here, all these dark ones. These are all the monthlies, right. So the huge diff change increases. So it’s a great positive change, which is why again, we’re all together now to discuss monthly giving either starting or expanding a program getting in involved in your database. And now we’re looking at a big change in monthly giving percentage of online revenue. Look at from 2020 to 2021. We don’t yet have a 20. Oops, sorry about that. Yes, we don’t yet have the 2022 statistics and this is from m&r benchmarks. So this is what they do for a living. So this is an independent company that is providing this information. Okay, so we know that it is important in the big scheme of things. So think about your donors, when you’re doing some outreach and looking at retaining donors from one year to the next. Right. On the average organizations retain just four out of 10 donors each year. But what happens when we institute a monthly giving program? Well, we then go from 40 up to 90%. So remember that these are your committed your loyal donors, right? You might send them out invoices, you might sit have them on automatic monthly giving, right? You’re gonna, they’ve already made a commitment so you know that you’re going to get them month to month on the average, the most as the most frequent. The most frequent timeframe for the payments, by far the monthly compared to quarterly or annual and other timeframes. Except I’m gonna say we’re probably for the only exception to the payroll deductions, right, but the automatic monthly giving certainly is gonna help you automate it to make it easy for you as well. As your donors.
So that is reason number one out of five, you’re saying, let’s come back. Here we go. Reasons two and three, right? We want to certainly raise more money, right? Think about whether you would rather have somebody give you a $100 one time gift during the course of the year? Or would you rather have them give $10 a month? Well, $10 a month is gonna be 120. So you’re already already going to have 120, instead of that one time, $100 payment, something to think about. Right. And the next reason here is less worry about cash flow, and focus more on your mission, because the money is already coming in, you’re not going to be going after somebody again. And again, because we already have their money coming in on a regular basis. So my hope is that that also hits both of these points, hits home with many of you. Right, so think about this, give your donors that convenience that they love. Think about what happens when we all pay our bills, right? Do we sum do we try to put someone on automatic payments, because it’s less work for us to pay some bills when it can be done for us automatically? Right? Why should we think about it? Why should making this ongoing monthly donation really be different than paying any other bill online? Right? We know that the donors want to contribute that they want to support you, they want to be part of that program of yours, right? So we want to make it convenient, right. So smaller, more frequent gifts is going to be more convenient for them. And of course, it helps your organization with some cash flow spread out over a period of time. So that itself is really nice. So reason number five, DonorPerfect is here to help you. Right. So we have online forms, we have an integrated payment services to help you process that payment, we have an integration with Constant Contact, that’s going to be there to help you facilitate some of the engagement and some maybe some of the requests to join your monthly giving program. Receiving reseeding out of DonorPerfect. And of course generating reports. So all of this tied together by Walton is also going to be integrated for not only getting that monthly donor, but also keeping it going keeping them engaged. So even that integrated with Constant Contact, yes, that might be used and help with that message, please join us here as a link to your online form also say we want to keep them engaged, we want to steward them, we want to make sure that they’re just not a cash machine for us that they are literally part of our mission. They’re going on that journey with us. So we want to keep them posted on what’s going on. Right? How is their health benefiting the organization now, so it’s really great to just keep going keep them informed all the time. So any thoughts on any of these reasons that we have here? I know that some of you might already be started with it. And others might just be saying, How do I do it? And again, that’s part of why we have a five series of five webinars on this topic, because we are going to go in two different types of detail in each of these presentations. So what I’ve done here, I’m going to click Send. Let me come into my chat. And I’m going to click Send we I put into the chat, a couple of links that my hope is that you’re going to find very useful. Okay, what is the monthly giving hub, we’re going to go into one of these later. And the other one is a monthly giving starter kit. And we’re going to reference one or both of them later on to help you out as well. Okay, so let’s continue right now. And let’s now start thinking of who might be part of that targeted group that you want to ask to be part of that monthly giving program? Right. So typically, they are supporters who give smaller gifts, we’re not looking for our major donors are going to be giving anyway. Right? They’re going to be giving in larger sums. Now remember, we’re looking for those that we’re going to give are smaller but consistent amounts on a regular basis, right. So that’s what we’re looking for now. And the first day or those that believe in your mission. They want to come along with you that can’t afford them. They’re not in that bracket to be able to give those larger numbers, but when they feel that they want to be part of that journey. That’s the group that you’re looking for. So what we want to do is think about, you know, those smaller donors that says maybe those that, right can’t be giving writing out those large checks. So what I want to do is show you how to get this report that we’re showing on the screen right now. So let me come into the DonorPerfect database. And I’m going to come into reports and Report Center. We have a report coil, that gift range report. So let me type in gift range report that I don’t know if you’ve ever run this report. But this is a great report to give you the results of different segments, but segment totals to give you a big picture without getting into the nitty gritty details at the moment. So I’d like to do is run this report right here, I’m going to run it first, I’m going to run it on the average gift amount. So let me scroll up here. Here’s the average gift amount. And by the way, the average gift amount is defined, it’s already calculated for you in the database. So you don’t have to create this, it’s only there for you. Right now I’m using five different segments. Remember, I’m looking for lower average amounts, so I don’t need to have any here $1,000 $5,000, I don’t have to look at any large numbers. So these $0 were filled in for me, okay, if you were coming in from scratch, you can put in any numbers. So I’m right now I have that $1 up to but not including 1010 up to but not including 25, and so forth. Okay, and the last one is simply $100. and above, when you fill it in, when you’re done. And you run the report that and you save it, the others will literally go to $0. So when you do it, don’t forget when you do it for the first time, or have values that you want to preserve. Don’t forget to click here to save these split levels. What I would like to do is run this, but I want to actually run this only on those that have a have given at least two gifts, I want to have those that have given more than one gift. Because they’ve only given one gift, I’m actually going to be a different target audience, I’m going to be asking for those to come back and give a second gift, those that have given two or more gifts, I want to actually use and see what their average gift amount is. So I’m going to click Set Selection filter, I’m going to add a new filter. And I’m going to come into main bio here and look at my number of guests greater than or equal to two, you might just say greater than one, same thing, greater than or equal to two, I’m going to click Continue. And I’m going to click Done. And now I have my repeat donors already, I’m going to click my screen and take a look. So you can see I have in that one up to but not including $10. I have one donor 10 up to the 25. But I’ve got 17 there. And then in that next group, excuse me, I have 25 up to just below 50. I’ve got 75. So you can see here, I got some nice groups.
And I can see where I want to focus and this average gift amount is what you want to focus on. Do you want to have more than one group within those that you’re asking to be monthly donors? Will you have a different message based on the level of the average gift amount? So something to think about? Okay, if you want to get more details about any of these, you just click on the numbers in blue, and you can get right there. Right, you can get the in this case, right at the average amount. So something to think about. So you can see whether they’re clumped somewhere in that range. All right, so I’m going to come back here, and that was the average amount. But what if I also want to see what the capacity is what the capability of these repeat donors is. So I’ll actually want to see what they what the largest gift has been. So I’m going to come over here and run this on the maximum amount of this same group of donors. So let me my filter has not changed. I didn’t touch this. So I’m gonna just gonna put screen. And now I see that the largest gift has been in this range here. Most of them this is good portion, of course has been $100 or more, but I’m looking here at two of them, right is already over $50. So that’s pretty good. Alright, so more to come on more of the philosophy of what’s going on, that we want to think about. So we have the gift range reports, right, I ran it by the average gift and the largest gift on a per donor basis. All right. So what is common attributes that we want to also think about that they have already got have an online, right because we’re going to ask them to go online with the link to your online form. They have some known donor interests, right? If you are keeping track of that a lot of people do keep track of that on the BIOS screen. But you might have it on your flags, you might have other fields that you have, for your own your own organization’s tracking. Of course, given in the past my filter a moment ago was that they’ve given they’ve already been a repeat donor, they’ve given two or more gifts. So think about that, as well. Right? That they are receiving information from you already to their shown interest. Right? We know that younger donors tend to prefer online giving. Does anybody have any more ideas to share? Any other ways that you are thinking about that seems to be also like a General, General Consul General attribute that would be uncommon for those that you would be looking to, to target within your database? Anybody have any thing to add to their? Oh, right. Priscilla says maybe add those who have attended events that surely have shows interest? Absolutely. Right. Maybe you’ve never ships thinking about that. Maybe you have memberships. My thought, of course, is that if they have memberships, if they’ve already renewed their membership, they’re already at two or more donor, right. But maybe in addition to it, I did about one or more, I’m sorry, two or more gifts, maybe I would say or they have attended an event or they have a membership. So maybe they’ve only done that once, but maybe you’re going to add that to maybe a different targeted letter, okay? Or maybe if it’s the same letter, you’ll just group them all if they’ve in any of these categories. And Sue says Target donors who have given year over year for two years, really another great targeted audience. So when you’re thinking about all these reasons, also say to yourself, is it one big group that I’m going to be soliciting for this? Or are we going to be making segments for ourselves, and we’re gonna have different targeted letters, something to think about, I know we have all of these groups that we’re going to pull into this program of ours. In the end, they’re all going to be part of your program. But when we’re doing that early part of soliciting or preparing to do that, right, we’re going to be engaging them over time with our newsletters, and events and a lot of other materials. But then it comes down to it when we actually get ready for that to do that targeted solicitation. Do we want to have one general one? Or do we want to have small targeted groups, because the wording will change? You know, for each of them, maybe the method might change as well. Any other thoughts? All right, I’m going to come into the database again. And this time, we’re going to look at the data a little bit differently. So I’m going to come in to reports and Report Center. I think I’m going to do the giving summary the I’m sorry the summary listing report or constituents summary actually I love the constituent summary report. All right. And this is a nice very short in depth information about in this case that could be to understate could be those that have been added new to the database maybe they’re members maybe they were given a membership. So we’re hoping right now we’ve been talking about those that have given two or more gifts. So here I still have my filter as I’m working my way down this screen here. Right I am not including Mike Noel names because I’m going to be soliciting unless I know other information. I’m going to pull out my data in alphabetical order. I’m going to click Clear values and when I look at my filter, I still have my repeat donors hear okay, so if I also want to have if I want to know if they’ve given year over year for two years, or they increase their giving Yes, I could be adding to that for sure. Okay, I’m just gonna click Done. I want to show you this list. Okay, let’s just click Run Report. Here’s a nice report to give you a bit of a picture of that are donors here. So I have a 19 pages here in my report. And look at some of the metrics I have the date of the the date and amount of their last gift right here and look at the right hand side right? I have lifetime giving Okay, as well as the number of gifts. So right now I did not incorporate yet. At my, the average gift amount. So this is still who’s given two or more gifts. So I’m going to incorporate what I did on my last demo. So let me click edit here. And I’m going to click right over here where it says add more criteria. And I think on this one, I want to do by name bio. And I’m going to look for my average amount, right? Here’s my average gift amount. And let’s say I want that between, I’m going to say 10, and $50, let’s go for that range right now and click Continue. And I will combining it with an so I have a smaller group, those that have an average gift amount in that range, but they had to have given more more than one gift. So that’s good. I’m going to click Done, unless we run this report. So instead of 19 pages, we have five pages right now. So the numbers seem to be more reasonable more, would be closer to my targeted group. So I see that some of them have certainly given many more than, than two gifts. But look at this, you know, I see some information here, right here is the most recent gift is $10. Remember, this is the average. Right, so this, some of them, could be a lot more than the average, which is just fine. Never, we want to ask them to do it for an extended period of time. So yes, we’re gonna have highs and we’re gonna have lows, but it’s important to know what their average giving is. I also want to introduce you with this concept to the top donor report. So I’m going to click Report Center. I’m going to save that here. And I’m going to look for the top donor report. There we go, the top general listing. And I think I want to ask for the same, the same filter that I just used, but I’m going to run this for the app based on the average gift, in descending order, the top donors always high below in whatever dollar amount I choose. And I’m gonna say I’m gonna leave it as 100. Let’s look at the top one 100. And if I look at my filter, it’s still the same as what I just left, I’ve got my VP donors. And I’ve got those that have an average gift amount between 10 and 50. Let’s take a look. Because you want to always review and maybe people, maybe your staff or board members, no, no some of these donors. And this is all at the top. So since I went from 10 to 50, right, my top 50 will be at the top and I’m working my way down. So I can see that there’s quite a lot here in my small sample database, right, that are still pretty close to that top end, that I did it ask for the top 100. And the bottom of this list is 1750. Right, so any thoughts about either of these reports, I don’t know if you’ve used this before. But these are all reports that are going to help you understand your donors better. Because you want to make sure that you have the right targeted group.
And it will also help you decide if you’re going to have the same or different message. Right. You may also, as I mentioned before, see if they’ve given online before, see if they have any gifts that came from your online forms. So there’s lots to think about. Okay. So what about the ask, we were just looking at those that averaged 10 to $50. But the question is, how much do we ask them to give on that regular basis. So from one of our industry, well known industry consultants, Erica was to her, she recommend asking for 1/3 of their average annual gift. So you can see from that report that we just ran, that we were looking just at those and they average gifts, right? So you can look in a couple of different ways how you want to do it, you might want to look at the total they’ve given for the year, you’re looking at the averages, we saw also looking at the largest gift their capacity to give, right? So this is all really nice and useful. Think about who your donors are, right? So if their average annual gift is 50, your initial monthly yes should be about $17. So that’s where we started from, we’re starting from the 10 to the two $50 average, we do encourage you to set a goal, right for the entire monthly giving program. So we have a really nice monthly giving calculator that I’m going to take you to momentarily and everybody does have access to this from one of the links that I did send into the chat a little while ago. Okay, so that will certainly be helpful as well. So you can see, we plug in the number of active donors that we have in this case If we put in here the last 24 months, of course, you’re gonna see what your targeted group is, think about that targeted average amount that you’re asking for. All right, and then you’re gonna see the calculations being updated for you, right here. So what I’m going to do is I’m going to come in here now we go, we’re going into the monthly giving hub. Okay, if you’re following along up here, and that was one of the, that was the first, the first one of the two that I put in the chat just a little while ago. Okay, so I’m going to come down in here, I’m going to click in this first box here that says, Why monthly giving. And I’m going to scroll down here for the estimate revenue right here, and I’m going to save this to my desktop and open it up.
so now it’s, it’s here, it could be on your screen as well. So if I change this 5000, okay, and let’s say I, for me, let’s say I have 150, that I’m going to be processing it here. And my goal is a $20, average monthly payment, I now have this updated for what to expect. Okay. And now you have your goal, a few of you earlier said that you were looking to expand, right, your monthly giving programs have some goals, right? You have course have that conversion percentage, it’s all at that point, good communication, the follow ups, all of that keeping everybody engaged. And in the know. So you, you can see, basically the effort, that as a person, the conversion percentage, right, based on all of the efforts, and all the benefits that you have related to the average is right here. Right, we’re out effort, and the better planning and getting the right targeted group, of course. So are there any questions about this?
Okay, I am going to jump back into the database for just a moment. And I want to come to another report to show you, I’m going to come into reports and Report Center. And I did run before like the constituent summary report. But some of you may just say I just want some counts, I don’t want any details. Right now, I just want some plain old fashioned counts. So I’m going to come over here in the upper right, I’m going to search for a report called count records. So I just typed in count. And here we have count records. And I’m not going to include nearly all names, you may need to for certain groups, okay, but for right now, I am not including them, I’m going to click my clear values, make sure I don’t have any shortcuts saved, that would be restrictive. And here again, I have my repeat donors, and I have my tend to my average of 10 to 50, you can change this for what you need. Okay, you might have other or likely will have other attributes that you may want to use to hone in on your targeted group. I’m going to click Done. And I’m just going to run account some clicking and run reports. So in my database, I have exactly well, I have exactly 100 There’s no other restrictions in here whatsoever. Okay, so that was just gonna say a very big coincidence that that’s how I ran my top donor listing just a few minutes ago. Right, so we’re gonna go, we’re gonna continue on. And sorry, should have gotten clicked in the right spot here. All right. So what about some steps for success as you’re getting started? So think about this for a moment, right? We need to make sure that somebody owns the program, we need to make sure that somebody is behind the scenes, right? That’s going to make sure that steps are being followed. They may or may not be the owner of any particular part of it. But we all know that somebody in the end really does need to be responsible. Right? Think about naming your program. Right? So we did somebody needs to own it. Naming your program, being creative with the name of your program, we want somebody to join something that’s going to be enticing. That’s going to be a nice name, that people want to be part of it. Right some kind of slug Navy, okay, some kind of a program that’s going to that’s going to resonate with them that’s going to make them feel good. And it’s also going to identify you and what you’re doing. So has so love to hear some thoughts about that. Has anybody been mulling over different program names? Those of you that already have a program, would you? Would you like to share the names of your programs? Right? Anybody have any catchy names out there that have been successful? That’s I’m gonna say, what’s it sometimes it’s a draw by itself. When you think about your business names. Now, it’s part of your business, hopefully, at that point resonating with the name of your business. So if you have any feel free not to worry if you don’t, but this is just a nice way to join in here. Ah, wow, Amber says our monthly program is called the animal angels. Wow, that sounds really neat. Um, Christmas, Krista says renewal partners. Wow. Tom says Cornerstone club? Wow. Again, all of these they’re all wells. Jenny says monthly sustainers and environmental NPO. Very nice. Jimmy give every month it says Ulysses. So all wonderful names, right? They all resonate somehow, with everybody, you know, and if people are engaged in your organization, then is going to be well, I didn’t know about that. Let me come joy. Let me learn more about it. Adam says Our organization has a flower in its name. And our founder was Dr. Blue. So we’re trying to find a gardening theme to name the group. Well, wouldn’t that be kind of cool, right? And people are going to want to join, and they’re going to want to learn more about it. And if then everybody is reading and following along with what you’re doing, and your mission or missions, plural, they’re going to be one, they’re going to be part of it. Right? And they’re going to be asking what is this program going to be doing? You know, and it’s going to be even more enticing, you know, when they find out what you’re going to be doing with these funds that are coming in on a regular basis. Ah, Julian says Mr. Blooms giving Gordon that was that Adam, love it when everybody joins in the fray. Thank you for sharing Julian. So it’s just really neat. It’s great to get everybody to join in naming that program. As we said, it’s part of the advertising, we advertise our names, we can drive down the block. And we can see all sorts of names that are out there, all the businesses that outline all of the roads. And they’ve all done the same thing for recognition, we have network. We have an extra reason, though, here for this recognition. So we want it to be just as powerful as we see names on street signs anywhere. So good luck to you with finding that perfect name, as Adam is looking to do right now. Right. So we have the program name, we want to make sure that we have a donate monthly donation process for our donors, right. We want to know, we want them to know how they could be joining us. So we had to we at the nonprofit, right, we need to find a way to make it easy for everybody, right, we need to give our donors a process and Dean to not only join, but also to make their payments. Okay, so for some of you that already have a monthly giving program, I’m curious, are they automatic? Or their payments automatic already? Or are you are they of the donors, asking you to build them to send invoices simply as a reminder for them to send a check? Right. So there’s different ways that you can go about it, we’re trying again, to make it easy. And the first thing that comes to mind of making it easy is simply to have a process, right? So we want to make it easy for everybody but behind the scenes, we know that we have to have a process to take care of this right. And we are going to be tomorrow we are going to be talking about using online forms. Okay. And that’s certainly to get started but behind the scenes later on, we’re going to also be talking about how you could be skip setting it up behind the scenes it for the payments to be automated Of course your donor has to be signing on to that. Okay, so if they sign on with an online form, they’re actually giving you that permission. So that itself is pretty nice as well to automate it but some people might sign on and say you know what I’m signing on but I do want to make it I wanted to send the payments myself every month. So we are going to be talking about it the methods of price to us with the webinars in the online forums, and then next week is the ins and outs of monthly giving. So lots and lots to think about there. So of course, with all of that process, right, we’re asking our donors to give monthly. Again, we want that to be convenient. We want to make sure that we communicate the options to them, right, to asking them to join, telling them how their funds are going to be used. Right? We are going to be talking about that on Thursday, that communications with our donors of that the monthly giving program, right, make sure you organize yourself well, right. Organize your processes, make sure that you are from beginning to end, right we’re engaging. We’re whether whatever it is with personal with newsletters with anything going along, we of course have our asks, and with the link to the online forums that might be repeated. It might be shared in other places. And of course, we need to do with Thank you afterwards. And your online forms should be automating. And thank you. You might also be a follow up after that with another communication may be more elaborate. Carl is saying yes. Oh, thank you, Carl, I apologize for the interruption, Carl was mentioning about how we were supposed to start at the top of the hour. Yes, we unfortunately had severe technical difficulties. And recording of this will be available because you were here. We also have a recording of the of a prior session, in our Help On Demand webinars within our within doTERRA. Perfect right from within General perfect, go to the Help menu, on demand webinars and, and you’ll see one there as well. So thank you, thank you, Carl, of course, thank you for joining us, again, over our sincere apologies for the extended delay. Right, everything is sometimes has to get updated and restarted. So. So again, organizing our processes right from beginning to end. And don’t end just when you do with thank
you letter, even a more elaborate thank you letter after the automated one, make sure that you keep everybody engaged, right, they they’re not as the saying goes, they’re not an ATM, they are people, their organizations, so most probably more individuals here at that smaller level. So we want to make sure that you keep them engaged, keep them in touch with who you are and what you’re doing. Right, we want to make sure that the face continue to feel good. And of course, when that monthly payment gets processed out of their accounts most likely, that is being automated there. It’s going to they’re going to feel good about it. It’s not going to be you know, what is this about? They’re going to remember because they’re also remembering the communications that you have with them. So really keeping it everything all together. I think is just really we are we are that is out there that is that. Lisa is asking do you receive every month for monthly giving or annually? Well, that is a great question. And I’m gonna say that you may start out by making a decision for your organization on what you want to do. But I’m also going to suggest that you ask your donors with day with like, because I’ve seen a little bit of mixed out there. For the most part, if the if there’s going to be the same note every single month with simply a change of date, most people are not going to want that. Okay, that’s what I have seen, and what a lot of the industry has seen. But we also I have also known that there’s been some donors out there that literally wants something every month. So I think on the average, people are going to be doing it annually from an organization standpoint. But I think that at some point, you may want to offer your monthly donor members or club members or your renewal partners or, you know, animal angels, all of these participants, you may want to just send something out and say this is what our organization is doing. If you’d like at the you know, another way please let us know. However, you might want to ask, give him a couple of options. But I would say that after that initial joining have that member of that club of yours. And that initial receipt. Okay. And acknowledgments. I would say that most people aren’t doing it annually, but I know that a lot of them also offer the option just to make sure because you want to keep everybody happy. But on the average I would say most people do it annually, given the choice. They don’t want you don’t waste your resources nor the time, right. You listen to his asking do I have any insight on what kind of membership benefits organizations could offer? Well, they’re gonna be more interest Has it gone something like this as opposed to a regular membership? Okay. So, you know, membership in a monthly giving program is is really of how we’re more benefiting the benefactors and mission. But when we have a nonprofit that has a membership program, those are more, I’m going to say tangible, because you’re probably getting visits to museum or visits to something, they might be getting discounts someplace, they might be part of a professional organization where they need to be a member to be able to access resources, maybe. So this kind of a monthly giving is, I’m going to say is different than that. I’m gonna say membership. I’m gonna take traditional membership benefits Lizzie’s. So I’m not sure when you’re saying membership benefits. I’m not sure which direction you’re actually asking about right now. So if you want to share that, maybe I can go down a path a little bit more. Okay. But I do want to we do have a recap screen here. So I just I want to maybe I’ll go through this because I know that because of the late start, we’re already past the on the hour mark, but certainly not the hour together this afternoon. So recapping, right, we start right from where we started from our monthly donors are certainly our loyal club members, right? We have them there. We know who they are, we should know more about them. Right? So that we can then target what’s important to them. Right? We know that from some of the filters that we’ve done just in the last hour, that don’t perfect can help you identify who they are, and the targeted group. So more of how we do all that documentation. Yes, that is part of the series that we’re just getting started with today, that how we actually do some of that documentation. So getting your copy of the monthly donor starter kit. So that is the other link that I put into the chat. So please make sure that you click on both chat options, right one is the monthly giving hub where I got that calculator before I got that interactive spreadsheet. But there’s so many more options within that in the monthly giving hub. And the other one is the monthly giving starter kit and in that monthly giving starboard kit, yes, it comes out really nice. But there’s also a link in there for like a part two version of it. Okay, so if you like what you’re saying, and you want that other part of it, please click it’s just a little bit of filling in your information so we can send it to you. And you can do that download. Right, so please as we just said, check out that the monthly giving success hub and also join the discussion if you go into the Help menu and you go out to DonorPerfect community, you can go out to the user forum, and there’s going to be a there’s a discussion group out there and this is the list we’ve just did this one today. This is the step number one So tomorrow is about online forums Thursday about the communications and then Monday and Tuesday of next week are the foreign five and that says which of the five monthly training modules reviews the process of recording monthly donors we lost a person oh we set it up are really oh you’re not being difficult in that No, no, no worries please. I’m gonna probably say the number four would be more of the ins and outs of monthly giving and that and again these are it’s nice to have the live presentation so again, we can have these the communications here like we’re doing now, if you want to get a check on some of the topics go out one second let me come into that database and show you something here sorry
throws up here sorry about that. The the monthly giving resource was there my way Okay, so in our Help menu within DonorPerfect, right. When you click on that come down to as just pause a moment and then on demand webinars shows up. And these are all recordings. So all you have to do is scroll down. And then we have these five so we’re actually this week and next week or actually the recordings from these sessions will be here. I’m not sure when whether they will get a one at a time or maybe at the end of next week after this series. But yes, you will see the recordings that you are welcome to access So in. So if you want to check on topics and more specifics, feel free and come in here, right? Again, it’s on the Help menu, and then on demand webinars, okay? Christina is saying with the communication session cover how to convert people from donating via direct mail to online as well. We’re interested in implementing a monthly giving program, but have limited resources when it comes to appeals. And our base largely contributes via direct mail. Ah, so that’s again, you know, what, Christina, that’s also part of what I feel like we always need to track is what our donors prefer, right? We need to track so we know how to approach them. So yes, communications is just that. And tomorrow we’re doing you know, the focus is going to be on the form itself. So when we’re communicating, we are going to be communicating with you know, with that link with the online forum. And I’m also going to add to Christina, your, your, your comment there is I think QR codes have gotten in the rage these days, right. So if you even if you had a direct mail piece, Christina, because you said, you know, our base largely contributes that way, I would say see what the effect is of a QR code on the direct mail piece. And then that could take them to their to your online form. So if they are they liked that piece in the mail, but you still want to get that donation online, see if they are willing and easily adapting to, you know, getting that piece, but also contributing online. You know, it might convert more to that online, instead of getting more of the checks or having more of a delay in sending that piece out by mail. And then then I’m going to say finding the time to go in and basically type in a URL, that QR code would certainly make it that much more efficient for them. Right. We want to make it easy, as we’re always saying, we need to make it easy for our donors. So just a thought there. Ulysses said, Okay, question. Oh, you remember your question before about membership benefits, okay, was more so we can potentially offer those who do contribute to our monthly program besides monthly newsletters, etc. So you have to think about what benefits could there be right? For those that are joining you on this journey? Think I mean, when I think about it, and conversations I’ve had I’ve had with with not DonorPerfect users that I’ve had over the years, sometimes there’s tours given, sometimes there’s different kinds of meetings or films being shown or something that kind of brings everybody together, that they’re all invested, and really engaged in the organization could be a community event, it could be just those, or maybe an early showing, maybe, you know, it’s almost like going to that opening night before or that preview before before something opens up to the public of a movie or something. So maybe you can do something that’s special for that group of donors, before it gets opened up to another, you know, to the general public, right. It’s like somebody’s saying, we’re going to have a, we’re going to meet with the actors or meet with a particular group, before or after an event, right? A dessert reception only if you’ve part of this other group of you know of ours, right, that you could do something special, as you’re saying they’re the benefits of being part of the monthly giving program. Right, something special to separate them out from everybody else. So fantastic. Any other thoughts because I’m thrilled every so many of you states and thank you, thank you for, for sticking with us through that bit of a technical delay. And looking forward to hopefully a lot of you continuing to join us for the rest of this series. I’m happy to hang around a little bit in case you do have any other questions, whether directly about monthly giving or about any of these reports that we were looking at today within the database and have a great rest of the day everybody. My pleasure to thank you well.
It looks like there’s no more questions. So have a great day everybody. Take care.Read Less