monthly giving templates

As the COVID-19 crisis continues to impact just about every aspect of daily life, your nonprofit organization needs to lean on your monthly giving program more than ever. To help you generate sustainable revenue in this time of uncertainty, here are some resources and templates designed to enable you to stand up a monthly giving promotional campaign that addresses your unique needs due to circumstances created by coronavirus.

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Don’t Forget How Much Your Community Cares About You

Before you begin to work through the templates below, take a moment to reflect upon a positive reality that no pandemic can change: your donors believe in your mission and they trust you and your staff to make it become a reality. They’ve supported you and your cause in the past, and in this time of need they’re passionate about supporting you now.

In addition to the donors you have, millions of folks who are counting their blessings are seeking to pay it forward by helping out an organization like yours. By encouraging your constituents and donors to share, forward, and retweet your monthly giving promotions, you can attract new supporters and grow your community even with limited resources.

You’ve got this, because you’re not alone. We’re all in this together. Now, let’s get to work on your monthly giving campaign!

Give Your Monthly Giving Program Communications a Real-Time Refresh

These days, relaunching a previous monthly giving program campaign won’t do. Your nonprofit has specific needs and it’s important that you communicate them. Using these templates, position your monthly giving program in a way that reflects the times we’re living in by ensuring your ask includes:

  • A heartfelt statement about how much your community means to you, your staff, and those you serve
  • Transparency around your need to sustain your organization
  • A specific call to action (Donors want to help, but it’s important that you tell them exactly what “help” is to your organization. In this case, it’s joining your monthly giving program.)
  • A dedicated monthly giving donation form

4 Monthly Giving Promotional Templates You Can Use Today

Personalizing these templates is easy. Just copy and paste them into a document and fill in the blanks just like Mad-Libs.

Monthly Giving Program Promo Email Template Addressing COVID-19

If donors don’t know about your monthly giving program, they won’t join. Use this email template to spread the word about the most effortless way to support your organization right now.

Email Template to Resolicit Existing Monthly Donors

Your current monthly donors are among your most loyal supporters, so don’t hesitate to ask them to consider increasing their gift using this template.

Monthly Giving Program Social Media Templates Addressing COVID-19

Lots of your donors are looking to social media to stay entertained while staying home. Use this worldwide spike in screen time to your advantage by using these templates to spotlight your monthly giving program on your organization’s social feeds.



Grow Your Monthly Giving Program with the Right Tools

While a monthly giving program can serve as a saving grace in your time of need, it’s also a helpful source of funding at any time.

From dedicated registration forms to automatic monthly gift processing, DonorPerfect offers the tools you need to create and maintain a successful, sustainable monthly giving program. Learn more about managing your monthly giving program with DonorPerfect. Sign up for a demo.

by Emily Patz

Apr 6 20
  1. Is there a webinar to explain this?

    • Emily Patz permalink

      Hi there Martina, Thanks for your interest! Can you let me know which aspect of this you’d like a webinar for so I can send you the right resources?

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