Nonprofit Technology & Fundraising Blog
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Donor Management
Donor management is key to expanding your nonprofit and furthering your mission. DonorPerfect offers a wealth of free donor management tools, resources, templates and strategies that work with DonorPerfect Nonprofit CRM and other tools.
Confessions of a Serial Lapsed Donor
Last year, you and your team worked tirelessly to meet your fundraising and donor acquisition goals. As the year passes, you slowly see the progress you made trickle away as each new donor you acquired fails to respond to this years’ appeals. Fundraising can seem like a frustrating and insurmountable game when facing a high Read More »
5 Steps to Build Donor Personas For Better Relationships
Personalization has long been a trend in marketing and fundraising. We receive emails addressed to us by name; we receive targeted ads based on our online activity; and we expect to see content relevant to our interests and behavior. Your donors get this special treatment everywhere else, so they expect it from your organization, too. Read More »
How to Use Donor Demographics to Inform Your Fundraising Strategies
How Much Do Donor Demographics Matter? Nonprofit organizations are businesses that rely on revenue just the same as all businesses do. While they differ from for-profit organizations in fundamental ways, there are some unmistakable similarities as well. One of these is the necessity of attracting people to your organization, whether they are consumers or donors. Read More »
Wealth Data: What It Is, How to Access It, and How to Prepare for a Professional Screening
When I was a fundraiser for an academic medical center, some of our care providers worked with the development office to help us find good prospects for major gifts. What our team wanted were people who explicitly indicated – unprompted – to their physicians that they were interested in giving. We wanted to work with Read More »
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