Fundraising Strategies

How to Develop a Personalized Nonprofit Email Strategy

Year after year, nonprofits lose an average of 55% of their donors. Why? A study conducted by fundraising researcher, Penelope Burk revealed that 53% of donors cite issues around nonprofits’ communication efforts. What’s happening? Our heavy dependence on technology in 2020 helped us all to realize what’s been true all along: that people desire human Read More »

Create Your Transformational Fundraising Strategy in 5 Simple Steps

As many donors become increasingly beholden to causes over individual organizations, nonprofits can no longer lean on catchall approaches to engagement. In an ever-personalized world, donors want more than the momentary fuzzy feeling of making a donation. They want a personal relationship with the people in your community and with the progress they make possible Read More »

6 Ways to Effectively Manage Donor Email Communications

Nonprofit communications managers wear many hats a day. While each hat is an essential part of keeping the organization thriving, only so much can be accomplished without a specific workflow in place. Effective email management saves time spent on daily tasks to improve the success of your communications. Successful email marketing also engages your entire Read More »

7 Ways to Leverage Your Nonprofit’s Fundraising Dashboard

Although the experts say that a key to fundraising success is consistency, nonprofit professionals are all too familiar with the staffing challenges that make aligning around just one goal feel next to impossible. However, it pays to be on the same page – literally – and having a central hub like an organizational dashboard can Read More »