Nonprofit Technology & Fundraising Blog
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Fundraising Strategies
3 Ways to Improve Your Email Fundraising Response Rates
In 2019, email fundraising response rates increased by 1%. M+R Benchmarks has never reported a year-over-year increase for this metric. This is great news for nonprofit organizations that are increasingly reliant on virtual fundraising tactics. Email’s impact as a fundraising tool is growing. If your email game is not where it needs to be, check Read More »
8 Ways to Make Racial Justice Part of Your Nonprofit Culture
In recent months, many organizations have been working to establish and share ways to contribute to racial justice. These actions include creating equity within their workplace, identifying and dismantling White-dominant values, and amplifying the voices of Black people and people of color. To understand how nonprofits can champion racial justice as part of their organizational Read More »
Download Now: The Monthly Giving Communications Template Kit
The monthly giving program has long been hailed as a magic bullet for nonprofit organizations seeking to build a steady revenue stream for their mission. In a post-COVID world, this need along with the necessity of focusing on donor retention is more apparent than ever. Fortunately, monthly giving programs are proven to produce generous donors Read More »
Are You Half Way To Your Fundraising Goals?
Raising funds for your cause takes constant dedication and focus, and nothing helps you gain focus better than setting a game plan. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. With the year half way over, this is the Read More »
7 Marketing Tips for Fundraisers from a Marketing Team
If you’re in fundraising development, you might not have “marketing” in your title, but your goals are largely the same as any for-profit marketing team: find people who would want to support your organization, and then persuade them to act. We’ll walk you through how the marketing team at DonorPerfect plans a typical campaign so Read More »
10 Ways To Motivate Your Crowdfunding Campaign Participants
Your crowdfunding campaign’s success depends on your participants’ ability to raise funds from their network of supporters. How can you prepare your peer-to-peer fundraising participants to get better results with their crowdfunding pages? Here are ten recommendations that can help your supporters reach their goals and beyond during a crowdfunding campaign. 1. Work with participants Read More »