Donor scanning a QR code to easily get to a donation form

June 3, 2024 | Categories DonorPerfect Fundraising Software, Featured, Fundraising Strategies, Nonprofit Technology

How to Use QR Codes to Acquire New Donors

In an increasingly digital world, nonprofits are always seeking innovative ways to engage new supporters while streamlining the donation process. One tool that has gained traction with fundraising in recent years is the QR code.

QR codes, short for Quick Response codes, provide a seamless way for donors to easily access donation forms and other online resources with a quick scan of their smartphone’s camera or QR code reader app without having to search for or enter a URL.

Here are 8 ways fundraisers can incorporate QR codes to acquire new donors.

8 Ways to Grow Using QR Codes

1. Direct mail

Enhance your direct mail campaigns by including QR codes on your organization’s letterhead, envelopes, impact reports, and appeals. For example, if you are sending an appeal out about your monthly giving program to volunteers who have not donated to your organization, you can add a QR code directly to the postcard or letter. These new prospects can view, scan, and become a monthly donor online within seconds of opening their mailbox.

2. Event signs

Print large signs with QR codes and display them at your fundraising events to encourage attendees to make donations on the spot. Make a second sign board with your campaign’s progress meter (or fundraising thermometer as some call it). You can fill it in as donations are made so attendees can help you reach your goal.

3. Office spaces

Place QR code posters around your office, especially in areas where you interact with donors, volunteers, and members of the community. This is a great engagement strategy if you offer facility tours to guests. On the poster, you can highlight important services and how gifts make them possible, along with a scannable QR code to a giving page. Be sure to include imagery, such as photos from events, your logo, and infographics with current data on the office posters.

4. Business materials

Add QR codes to your business cards to provide new prospects with an easy way to access your organization’s website, details about mission impact, services, or a direct path to your donation page.

5. Local community

Collaborate with local businesses, schools, or libraries to display your QR codes in their establishments to help drive traffic to your online donation platforms. This approach can be similar to the posters you include around your office. 

6. Printed materials

Incorporate QR codes onto newsletters, brochures, event programs, and advertisements.

7. Digital advertising

For organizations with larger budgets, you may decide to purchase media coverage and place QR codes on TV ads to reach a wider audience in order to attract new donors.

8. Promotional items

Create stickers, magnets, or other items featuring your logo and a QR code to distribute to event attendees or as a part of your outreach efforts.

If you’re looking for more ideas about how to use QR codes in your fundraising campaigns, such as on social media, check out our blog post, 7 Places to Use Fundraising QR Codes. One organization even printed a QR code on tokens and created a game to engage current and prospective supporters. We encourage you to test a variety of options to see what resonates best with your target audiences and inspires gifts from new donors. 

With DonorPerfect, you can create crowdfunding campaign pages. These pages can be converted to QR codes to boost participation and donations.

Crowdfunding Form Screenshot

The use of QR Codes in fundraising has increased, and that will likely remain the trend. They offer a versatile and user-friendly way for nonprofits to enhance their online fundraising efforts. By incorporating QR codes into your outreach efforts, fundraising teams can attract and retain new donors. Using QR codes simplifies the donation process for supporters by increasing donor engagement, and ultimately driving more contributions to fund your mission. Generate your first QR code for free, today!

Frequently Asked Questions

1. How do I generate a QR code?

DonorPerfect has a free QR Generator for you to use.

  • Step 1: Go to QR Code Generator and paste in the URL of the site you want your QR Code to link to.
  • Step 2: A QR code will generate, click Download PNG to download the image of the QR code.

2. How can I ensure donors have a smooth experience using my QR code? 

Be sure to include plenty of white space or padding around your QR code so that donors can easily scan it.

3. Are QR codes secure for accepting donations?

Yes! They simply act as a bridge to direct donors to your secure online donation page, where they can complete transactions safely.

Need more help finding new donors? Whether your donor acquisition strategy is in its beginning stages or just needs a few tweaks, our Guided Growth Plan provides expert tips for every step of the way! Download your free copy below – or visit www.donorperfect.com/growth for a free growth plan specifically tailored to you!

Download your Guided Growth Plan

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Meet the author: Chaz Runfola

Chaz is a senior fundraising consultant dedicated to helping nonprofits achieve their missions. With more than ten years of donor engagement and fundraising experience, Chaz has led diverse development initiatives, with emphases on strategic donor communications and...

Learn more about Chaz Runfola
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