The Conversation After the Event
June 24th at 2pm Eastern | Speaker Mallory Erickson
Events are one of the most powerful tools in fundraising — and one of the most underused. Not because organizations can’t put on a great event, but because the real cultivation work happens in the days and conversations that follow, and most event staff aren’t trained for it.
Your team knows how to fill a room. They know how to create an experience that moves people. But when a donor walks up after the program ends and says “that was incredible” — what happens next? For most organizations, that moment either gets fumbled with small talk or met with an awkward pitch that doesn’t match the emotional temperature of the room. And a high-energy moment that could have become a lasting relationship quietly fades.
The post-event conversation is a specific skill, and like any skill, it can be learned and practiced.
In this session, we’ll dig into what it actually sounds like to follow up with a donor after an event — both in the room and in the days that follow. We’ll explore how to honor the emotional experience donors just had, how to keep that energy alive without forcing it into a transaction, and how to help your event staff feel genuinely confident in those conversations rather than scripted or uncomfortable.
You’ll walk away with:
- Confidence to keep the relationship moving forward when the energy is high but the next step isn’t clear
- Language for following up with donors after an event — in the room and in the days after
- A framework for honoring the emotional experience donors just had without rushing them toward a transaction
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