Protect the Spark:

Every donor who lands on your website arrives with a spark of generosity. They’ve already been moved by your mission—the question is whether your digital experience helps that spark grow or quietly extinguishes it. In this engaging session, Josh Bloomfield explores the psychology behind online giving.

Through practical examples and research-backed insights, you’ll learn how trust, clarity, thoughtful design, and reduced friction work together to create giving experiences that honor the generosity donors already bring with them.

Whether you’re preparing for year-end fundraising or looking to improve everyday online giving, you’ll leave with actionable strategies to protect the spark of generosity, delight your donors, and inspire more supporters to take the next step with confidence.